The government work report has devoted a section to the deployment of "building a strong agricultural province at a high level", with emphasis on comprehensively improving the development level of rural industries. Industrial revitalization is the top priority of rural revitalization. How to stimulate the development momentum of rural industries, how to improve the quality and efficiency of rural industries, and better drive farmers to increase their income, the deputies launched a hot discussion on this.

    Chain development, classified policy living industry

    "We will profoundly understand and grasp the major task of" going ahead in promoting agricultural modernization ",strive to make key breakthroughs and take the lead in building a strong agricultural province at a high level, and effectively accelerate agricultural modernization with industrial revitalization." Yang Yuanchao, deputy to the Provincial People’s Congress, deputy secretary of Suining County Committee and county magistrate, said that as a traditional agricultural county, Suining will adhere to chain development, closely follow the construction of the whole industrial chain of high-quality grain, green vegetables, fine fruit industry, ecological meat and poultry, vigorously implement the "one after another" project to attract and attack, and strive to reach 56 leading agricultural enterprises at or above the municipal level this year, and the annual sales revenue of agricultural product processing enterprises will exceed 12 billion yuan. Adhere to the characteristic development, continuously amplify the characteristic brand effects such as Suining Rice, Suining Cuisine and Nanxu Suli, focus on improving the added value and market competitiveness of agricultural products, and make every effort to promote the upgrading of "small specialty" into "big cluster". At the same time, adhere to the integrated development, accelerate the deep integration of agriculture with tourism, culture, education and health care, promote the horizontal expansion of rural industries, vigorously develop leisure sightseeing agriculture, and build a high-standard demonstration zone for leisure agriculture and tourism in the whole basin of the old Yellow River.

    "Building a land of fish and rice in the new era is the basis for our province’s agriculture to continue to be at the forefront in high-quality development, and to achieve strong agriculture, beautiful countryside and rich farmers. The core content is to promote the rapid development of rural industries and the deep integration of primary, secondary and tertiary industries, and broaden the channels for farmers to increase their income." Zhou Zhiguo, a member of the CPPCC Provincial Committee, a professor at the Agricultural College of Nanjing Agricultural University and the president of the intellectual association outside the school, said that to promote the high-quality and sustainable development of rural industries, we should focus on agricultural scientific and technological innovation and make classified policies according to the characteristics of agricultural industrial models. For the agricultural industry with advantages and characteristics, we should do a good job of "local products" according to local conditions, and firmly grasp the right to speak such as quality standards and product pricing of characteristic agricultural products; For the high-efficiency agricultural industry, it is necessary to implement the development model of "moderate scale+improving quality and increasing efficiency" to continuously stabilize the high efficiency of the industry; For the traditional industries of bulk agricultural products such as grain related to the national economy and people’s livelihood, we should actively promote the development model of "product subsidy+bottom protection" to ensure safe supply.

    Driven by innovation, science and technology are empowered and resilient.

    Science and technology are the primary productive forces. "The development of agricultural industry should be transformed from resource-driven to innovation-driven." Yi Zhongyi, member of the CPPCC, president of the Academy of Agricultural Sciences and secretary of the Party Committee, believes that the development of agriculture and rural areas depends on the support of scientific and technological elements. The contribution rate of agricultural science and technology progress in Jiangsu has exceeded 72%. At this stage, we should focus on the future development direction of agricultural science and technology, that is, greening and intelligence. He analyzed that the development of agricultural technology should start from three aspects: seeds, cultivated land and equipment, integrate agricultural science and technology innovation resources, and open up agricultural innovation chain. To fight a tough battle in agriculture, we need to work hard in the field of basic research. Future agricultural development needs the combination of digital technology and modern biotechnology, scene-driven innovation, and technical solutions for the whole industry chain. At the same time, we should further accelerate the transfer and transformation of scientific and technological achievements. "At present, there is still a disconnect between technological innovation and demand. It is suggested that a public welfare service system should be established to encourage scientific and technological personnel over 50 years old in colleges and universities to take root in front-line service production; Encourage the high-quality innovative resources of colleges and universities to flow to agricultural production areas and enterprises through intellectual property licensing, technology pricing and shareholding, and co-construction of industrial research institutes; Through mergers and acquisitions, joint-stock cooperation, etc., we will vigorously cultivate 5-6 large-scale agricultural leading enterprises and play a key core role in leading the development of Jiangsu’s agricultural industry. "

    "We should strengthen the key core technologies of agriculture and promote the development of smart agriculture." Cao Lihong, member of the Provincial Political Consultative Conference and deputy director of the Provincial Department of Agriculture and Rural Affairs, said that the R&D, production, popularization and application of intelligent agricultural machinery and equipment are the "golden keys" to solve the problem of the development of smart agriculture. At present, intelligent agricultural machinery belongs to the category of new manufacturing industry, and its popularization and application are irresistible, but its application in agriculture is not paid enough attention. She suggested to carry out an integrated pilot project of R&D, manufacturing, promotion and application of agricultural machinery and equipment, upgrade the stability and reliability of integrated circuits, improve the adaptability in agricultural production, and expand the application and promotion scope of intelligent agricultural machinery and equipment through technological upgrading and cost control.

    Build a strong platform and improve the supporting strong system

    To improve the quality and efficiency of rural industries, we need not only point strength, but also platform support. How to further gather modern production factors and advantageous industries, stimulate the innovation vitality of business entities and improve their competitiveness? Yang Weidong, deputy of the Provincial People’s Congress and chairman of Huashe Design Group Co., Ltd., suggested building a modern agricultural complex. "Modern agricultural complex is an advanced form and upgraded version of modern agricultural park development, and it is an innovative carrier and comprehensive solution for the development of modern agriculture in China." Yang Weidong said that during the investigation, it was found that there was a lack of new planning policies and planning basis in the construction of the complex, and there were still problems such as bottlenecks in land use planning and system, and insufficient financial support. He suggested that the development of agricultural complex should be included in the medium-and long-term development plan of our province, and agricultural complex should be regarded as an important channel and carrier for small farmers to enter modern agriculture, and normative guiding opinions should be formulated to revitalize rural stock construction land, as well as supporting policies to accelerate the development of agricultural complex.

    An efficient and smooth modern circulation system of agricultural products is of great significance to promoting the structural reform of the supply side of agricultural products and expanding effective supply, and is of great benefit to the development of related industries. "We will give full play to the circulation advantages of supply and marketing cooperatives and accelerate the construction of a business service circulation system that is compatible with the modern agricultural industrial system and production system." Zhang Jianjun, member of the CPPCC Provincial Committee and director of the Board of Directors of the Provincial Federation of Supply and Marketing Cooperatives, said that the platform construction will be highlighted, resources will be integrated as a whole around the requirements of building a county-level commercial system, a direct supply and distribution network of agricultural products covering the whole province will be built, and a standardized and traceable direct supply and distribution system of agricultural products will be built from the farm head to the dining table. Highlight the docking of production and marketing, continue to carry out the docking of agricultural supermarkets, agricultural schools and agricultural enterprises, and run various exhibition and sales activities well. In 2024, it is planned to realize the sales of agricultural products of 320 billion yuan. At the same time, we will highlight consumer assistance, do a good job in the construction and operation of special counters in consumer assistance museums, and strengthen the production and marketing docking with rural revitalization areas in the province and counterpart support and cooperation areas in our province. In 2024, we plan to help counterpart support and cooperation areas sell agricultural products of more than 420 million yuan. (Yan Ying, Cheng Xiaolin, Mei Jianfei)

Editor’s note: This article is from IDG Capital, written by IDG Jun, and reproduced by Entrepreneurial State with authorization.

The connection between people constitutes our world. However, it is often difficult for us to handle all kinds of relations in society skillfully. There will be gaps between husband and wife because of trivial matters, and it is not easy for parents and children to understand each other because of the generation gap. Without empathy between teams, contradictions will develop.

Here is a coaching tool called "Johari Window", which has been widely used in work and life. It can help us to recognize ourselves, help us grow up, be comfortable in social relations, and step into a more ideal life stage.

In 1950s, American psychologists Joseph Loew and Harry Ingram established this set of tools when they were studying tissue dynamics. With the progress of modern society, people attach importance to "soft" skills, including behavior, empathy, cooperation, group relations and interpersonal development, and the Johari window model becomes more and more important.

If you can explain Joe Harry’s window in one sentence, it is: what you said is probably different from what others heard.

This is due to two reasons: one is because we hide our true selves, and the other is because we don’t want to listen. As a result, we have no chance to receive high-quality feedback and become the biggest obstacle to establishing a connection with the world.

To this end, Johari Window compares the inner world of a person to a window, indicating a person’s openness to his own information and that of others. It is divided into four quadrants:

1. open zone-You know what others know.

2. blind zone-information you don’t know but others know.

3. Hidden area-information you know but others don’t know.

4. Unknown region-information that you don’t know and others don’t know.

Let’s understand the profound connotation of the Johari window model one by one.

The first quadrant: open area

All effective communication starts here.

This quadrant is also called "free activity area". It contains information that individuals and team members know together-including behaviors, attitudes, feelings, emotions, knowledge, experience, skills, opinions and so on.

Any team goal should develop "open areas" for each individual as much as possible, because individuals are most efficient and productive when working in open areas, which can maximize the productivity of the team. The open free quadrant stimulates good communication and cooperation, and avoids distraction, distrust, confusion, conflict or misunderstanding to the greatest extent.

• Formed team members usually have a larger open area logically than new team members. Due to the initial lack of common understanding of new team members, new team members need to start from a relatively small open area. Individuals can actively seek to listen to the feedback from other team members and expand the size of the open area to the blind area. This process is called "feedback request".

• Of course, other team members can also help individuals expand their open space through feedback. Let individuals disclose their feelings and thoughts to the group members, and the size of the open area can be expanded vertically downward to the third hidden quadrant.

• Team leaders can also promote feedback among team members and indirectly communicate their own blind spots to team individuals.

• Team leaders also have a responsibility, that is, to promote an open and helpful positive communication culture, so that the whole team can share knowledge. The best performing team always tends to maintain an active and open communication culture, so encouraging subordinates to actively develop "open areas" is also a simple but basic aspect of effective leadership.

For individuals, only by constantly expanding the open area can we enhance mutual feelings, reduce the understanding errors in communication and increase our organizational influence, which is also an important part of the so-called "upward management". For an organization, the more information is shared internally, the deeper the understanding among members will be, which will provide a good space for communication and cooperation.

The second quadrant: blind area

Use others to see who you really are.

A blind spot is the information that other people in the team have about an individual, but this person doesn’t know it himself.

For example, it is a common understanding that people need to wear masks in public places during the epidemic, but sometimes when you go out and rush to the company, you forget to bring them and don’t even notice them until you rush into the elevator and find that everyone is looking at you differently. Then you will suddenly realize.

What should we do about blind spots?

• We should try our best to reduce the blind area and increase the open area by soliciting feedback from others, which is also a process of increasing self-awareness.

• No matter for individuals or groups, blind areas are not effective or productive spaces. Blind spots can also be called individual self-neglect.

• Blind spots may also include problems that others in the team deliberately hide, similar to the difficulties encountered when a person is "trapped in the dark."

Team members and management can share the responsibility of narrowing blind spots, provide relatively sensitive feedback and encourage communication to help individuals reduce blind spots and increase open areas.

• Management should create a non-critical feedback atmosphere, and give feedback to individuals in a friendly and positive form in a collective unit, so as to reduce the worries and fears of communication, thus encouraging the two-way process of communication to occur.

• The information area and degree that an individual seeks feedback should be left to him to decide.

• Some people are more resilient than others-it is necessary to avoid causing personal depression here. The process of "self-realization" mentioned in Maslow’s demand development and motivation model also refers to the process of soliciting serious and profound feedback.

In fact, as long as we pay more attention, we can check whether our behavior is appropriate through the attitude of others, and at the same time, we can go further and actively seek feedback from others, such as, "Can you accept my way of speaking?" "Do you feel pressure to communicate with me? These are all good ways to narrow the blind spot.

The third quadrant: hidden area

To break the barrier, try "self-exposure"

A hidden area is information that you know but hide from others.

• This hidden quadrant represents that individuals will not share what they know, such as feelings and feedback.

• Hidden areas can also include sensitivity, fear, manipulation and secrets-for whatever reason, these are information that you know but don’t want to disclose to others.

• Hiding private information and personal feelings is a natural phenomenon. In fact, some information feelings and experiences that have no impact on work do not need to be made public. But usually, a lot of hidden information is not personalized, and it will affect work and individual performance, so it is best to put it in an open area.

Related hidden information can be transferred to the open area through the "open" process.

• The purpose of the public process is to publicly display the relevant information and feelings of individuals. Here, Johari Windows adopts the terms of "self-disclosure" and "disclosure process", thus increasing the open space.

• By telling others about our feelings and other information about ourselves, we can reduce the hidden areas and expand the open areas, so as to better understand, cooperate, trust and promote the effectiveness and productivity of teamwork.

• Reducing hidden areas can also reduce the possibility of confusion, misunderstanding, poor communication, etc., otherwise these will distract the team and weaken efficiency.

Organizational culture and working atmosphere have a great influence on whether the team members are willing to disclose their secret selves. Most people are afraid of being criticized or being known about their weaknesses, so they choose to hide their information feelings. If we move these information feelings to an open area and let others in the team know, it can enhance mutual understanding, improve team awareness, and further improve individual performance and team productivity.

The extent to which individuals share information and the content of the information they share should be decided by individuals themselves. Like feedback, some people are more resistant than others-we need to be careful not to cause personal depression. Just like asking for feedback, the process of careful disclosure is similar to the "self-realization" process described in Maslow’s demand development and motivation model.

Ma Erdun once said, "To attract friends, you must have all kinds of qualities. People who are selfish, stingy, jealous, don’t like the beauty of adults and don’t like the reputation of others can’t get friends. " It is always the best way to be more efficient to be frank with others.

The fourth quadrant: unknown area

Keep curious and always walk on the road of learning.

This quadrant contains information that the individual does not know and others in the team do not know, including feelings, potentials, talents, experiences and so on. These unknown problems take many forms:

They can be feelings, behaviors, attitudes, abilities and so on. This information may appear on the surface quickly, which may be positive and beneficial, or it may be deeper, which will affect the behavior of individuals to varying degrees. Large areas of unknown areas usually appear among young and inexperienced people.

Examples of unknown factors are as follows. The first example is very common and closely related to us, especially in typical organizations and teams:

• Ability that is underestimated or undeveloped due to lack of opportunity, encouragement, confidence or training.

• A person is not aware of his natural abilities.

• A person’s unknown fear or disgust.

• Unknown disease

• Depression or subconsciousness

• Childhood behavior habits or attitudes

The process of discovering this information is varied, which can be prompted by self-exploration or observation by others, or in some cases by collective or two-way exploration. Such consultation can also help to explore personal unknown problems, but this situation is best only known to myself and the discoverer.

• For these unknown but discovered information, the transfer to hidden blind areas or open quadrants should depend on who the discoverer is and how he handles the information, that is, the process can be passive feedback or active disclosure. Like the process of soliciting feedback, trying to explore unknown information is related to the "self-realization" process described in Maslow’s demand development and motivation model.

• Similarly, like publicity and soliciting feedback, the process of self-discovery is very sensitive. The degree and depth to which an individual can discover his unknown feelings must always be determined by himself.

• Exploring "hidden talents" is another aspect of developing the unknown, which is not as sensitive as the feeling of the unknown. "Hidden talent" is an unknown skill, not a "hidden area" for developing Johari Windows. The opportunity to try new things with a try mind is usually one of the useful ways to discover unknown abilities and reduce unknown fields.

Team management can create an environment that encourages self-discovery, promote self-discovery among team members and constructively observe the feedback process. Creating such a team culture will help people to play more potential, thus achieving greater achievements and making more contributions to organizational performance.

Augustine, an ancient Roman thinker, said: "If you are uncomfortable with anything that turns around, it is caused by your feelings, not the thing itself. Through the adjustment of feelings, you can be excited at any time. " People can deepen their understanding of the characteristics of open areas, hidden areas, blind areas and unknown areas, constantly adjust themselves and improve their relations with others.

When you encounter the confusion of interpersonal relationship, please open the window of johari without stint, because the world outside the window is not only pleasant, but also wider, which can be used for us to gallop infinitely and lead to a farther future.

This article is compiled from https://www.businessballs.com/self-awareness/johari-window-model-and-free-diagrams/johari window model and free diagrams.

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

　　On Wednesday (April 10th), Eastern Time, the US CPI data in March exceeded expectations in an all-round way, and the Fed’s interest rate cut expectation was "crushed". In the first half of the year, the interest rate cut expectation was less than 20%, and the first cut expectation was postponed to September, and the expected number of interest rate cuts was even compressed to one. Us bond yields climbed and us stocks fell across the board.

　　[US stock index]

　　At the close, the S&P 500 index fell 0.95% to 5160.64 points; Dow Jones index fell 1.09% to 38,461.51 points; The Nasdaq index fell 0.84% to 16,170.36.

　　American debt

　　The yield of US bonds soared again collectively, and the yield of 10-year US bonds broke the key threshold of 4.5% and closed at 4.514%. The yield of two-year US bonds, which is most sensitive to the Fed’s policy interest rate, rose nearly 20 basis points to close at 4.941%. The yield of 5/30-year US bonds has been upside down for the first time since September.

　　[Market Review]

　　According to data released by the United States on Wednesday, the CPI rose by 3.5% year-on-year in March, exceeding the market expectation of 3.4%; The month-on-month increase was 0.4%, which was also higher than the market expectation of 0.3%. Excluding food and energy, the core CPI in March rose by 3.8% year-on-year and 0.4% quarter-on-quarter, both exceeding market expectations of 3.7% and 0.3%.

　　Such a comprehensive and unexpected CPI report directly hit the market. After the CPI was released, the pricing of swap contracts showed that the first interest rate cut expected by traders was postponed from September to November, and it is expected that the Fed will only cut interest rates by about 40 basis points this year. Traders who guarantee the overnight financing rate (SOFR) option even bet on cutting interest rates only once in December this year. Goldman Sachs postponed the first rate cut this year from June to July, and it is expected to cut interest rates only twice this year.

　　Nick Timiraos, known as the "Fed’s mouthpiece", wrote that fiery inflation weakened the reason for the Fed to cut interest rates in June. Fed officials have always been optimistic that the so-called soft landing can be achieved, that is, inflation slows down without triggering a sharp decline in economic activity. To this end, some officials hope to cut interest rates pre-emptively before the economy is obviously weak. The latest CPI data deprives them of the basis to provide credible reasons for cutting interest rates, which may prompt them to keep interest rates unchanged at the highest level in 23 years until they see more cracks in the economy.

　　However, the minutes of the Fed meeting released overnight were somewhat dovish, and the decline of US stocks also narrowed after the announcement. The minutes of the Federal Reserve show that almost all officials think it is suitable to cut interest rates this year, and the brewing will soon start to slow down the contraction. Nick Timiraos said that the Fed is preparing to slow down the contraction soon, and the monthly reduction of US Treasury bonds may be reduced.

　　It is worth mentioning that Biden "can’t sit still" for this CPI, Biden publicly stated on Wednesday that he will stick to the expectation of the Fed to cut interest rates and the Fed will cut interest rates before the end of the year. This statement is relatively rare. According to tradition, the White House usually does not comment on the Fed’s decision, and the President has previously promised to respect the independence of the Fed. Some analysts said that the higher-than-expected inflation data released on Wednesday for three consecutive months was disastrous for Biden, because high inflation and high unemployment rate often affect the president’s chances of re-election. His opponent Trump did not waste the opportunity to "bomb" him as the worst president in American history.

　　On the enterprise side, technology giants have successively launched their own AI chips to get rid of their dependence on NVIDIA, and the latest one is Meta. Meta Platforms announced the latest version of its Training and Reasoning Accelerator Project (MTIA) on April 10th, local time. MTIA is a custom chip series designed by Meta specifically for AI workload. Meta said that compared with the first generation MTIA, the latest version significantly improved performance and helped to strengthen the content ranking and recommendation advertising model. Meta said that the company’s goal is to reduce its dependence on companies such as NVIDIA.

　　NVIDIA also seems to be affected to some extent. On Wednesday, NVIDIA performed better than the US stock market, closing up nearly 2% against the trend. However, as an important driving force for the rise of US stocks since the beginning of the year, it once entered the technical adjustment zone this week, which deserves vigilance.

　　In addition, Apple’s "expansion of Zhang Zhilu" in India has received data feedback. According to informed sources, Apple currently produces about one-seventh of its global iPhone devices in India. It is worth mentioning that the latest Indian production data has doubled compared with a year ago. A report a year ago wrote that Apple assembled more than $7 billion of iPhones in India in fiscal year 2023, and produced nearly 7% of iPhones in India.

　　[Hot American stocks]

　　Among the popular US stocks, Microsoft fell 0.71%, Google A fell 0.29%, Amazon rose 0.15%, Apple fell 1.11%, AMD fell 2.13%, Arm Holdings fell 1.29%, Nye soared 0.06%, and Intel fell nearly 3%.

　　Among the seven giants, Tesla fell by nearly 3%, with the largest decline. NVIDIA fell by nearly 2% at the beginning of the session and closed up by nearly 2%. Meta, which fell by more than 2% at the beginning of the session, turned up, and officially announced a new AI chip.

　　[global index]

　　In the European stock market, the FTSE 100 index rose slightly by 0.33% to 7961 points. The French CAC40 index fell slightly by 0.05% to 8045 points. Germany DAX index rose slightly by 0.11% to 18,097 points.

　　In Asian stock markets, the Hang Seng Index rose 1.85% to 17,139 points. The index of state-owned enterprises rose 2.06% to 6017 points. The Nikkei 225 index fell 1.29% to 39,050 points.

　　[Overseas Market China Index]

　　Overnight, Hang Seng Technology Index futures rose 2.21%, Nasdaq China Jinlong Index fell 0.39%, and FTSE China A50 Index fell 0.42%.

　　[China Stock Exchange]

　　In terms of popular Chinese stocks, Pinduoduo fell by 1.16%, TSMC rose by 0.56%, Weilai fell by 2.44%, Xpeng Motors rose by 0.99%, Alibaba rose by 2.21%, Baidu fell by 1.83% and Netease fell by 1.11%.

　　[foreign exchange commodities]

　　The US dollar index surged above the 105 mark and finally closed up 1.043% to 105.2, the highest level since November last year.

　　Spot gold fell from a historical high, once falling about $40 from the daily high, and finally closed down 0.79% to $2,333.73 per ounce; Spot silver fell below the 28 mark and finally closed down 0.9% at $27.9 per ounce.

　　International crude oil rebounded. WTI crude oil rose rapidly after the daily low, and finally closed up 1.31% to $86.35/barrel. Brent crude recovered 90 mark, closing up 1.38% to 90.65 USD/barrel.

　　[Highlights]

　　The US CPI data in March exceeded expectations, and the Federal Reserve may postpone interest rate cuts.

　　In March, the consumer price index (CPI) in the United States increased by 3.5% year-on-year, exceeding the expected 3.4%, and the core CPI was also higher than expected for the third consecutive month, reaching 3.8%, which strengthened the market’s expectation that the Fed would postpone interest rate cuts.

　　Biden rarely expressed his position on the Fed’s monetary policy.

　　The CPI of the United States in March was higher than expected for three consecutive months, which hit Biden’s re-election prospects. In this regard, Biden publicly stated on Wednesday that he insisted on the expectation of the Fed to cut interest rates, and the Fed will cut interest rates before the end of the year. This statement is relatively rare. Because according to tradition, the White House usually does not comment on the Fed’s decisions, and the President has promised to respect the independence of the Fed.

　　Trump shelled Biden: the worst president in American history

　　On Wednesday (April 10th) local time, former US President Donald Trump once again attacked his old rival and current US President Biden because the latest inflation data was higher than expected. Trump called Biden the worst president in American history.

　　The minutes of the Federal Reserve show that it is appropriate to reduce interest rates this year and consider slowing down the pace of table contraction.

　　The minutes of the Fed meeting show that almost all the participants think that it is appropriate to cut interest rates this year, and are prepared to slow down the pace of reducing the holdings of national debt quite quickly, possibly reducing the monthly shrinking rate by about half.

　　NVIDIA once entered the technical adjustment zone.

　　Chip manufacturing giant NVIDIA’s share price has been weak recently. As of Tuesday, it has fallen by more than 10% from the previous record closing price of $950 set on March 25th, and entered the "technical adjustment zone". If calculated by intraday point, Tuesday’s intraday low of $830 was nearly 15% lower than the previous intraday high of $974 set on March 8.

　　Meta announced that the next generation AI chip project strives to reduce its dependence on NVIDIA.

　　Meta released the latest version of its AI training and reasoning accelerator project, aiming at improving performance and reducing dependence on external suppliers such as NVIDIA.

　　NVIDIA released LATTE3D model for 1 second to generate high-quality 3D effect.

　　NVIDIA released LATTE3D technology in its Toronto AI laboratory, which can efficiently generate 3D models through text prompts, and significantly improved the generation speed of 3D effects.

　　Apple is said to produce about 14% of iPhone in India.

　　According to reports, in India’s fiscal year 2024, Apple has assembled an iPhone worth $14 billion in the country. The fiscal year of the Indian government usually begins on April 1 and ends on March 31 of the following year. According to informed sources, Apple currently produces about one-seventh of its global iPhone devices in India.

　　It is worth mentioning that the latest Indian production data has doubled compared with a year ago. A report a year ago wrote that Apple assembled more than $7 billion of iPhones in India in fiscal year 2023, and produced nearly 7% of iPhones in India.

　　Pfizer announced the success of the third phase trial of RSV vaccine in high-risk population aged 18-59.

　　Pfizer’s RSV vaccine Abrysvo has shown positive results in the third phase of clinical trials for high-risk population aged 18-59, and it is expected to submit a vaccine marketing application for this population.

　　[financial calendar]

Special feature of 1905 film network On April 29th, the crew of the TV series Hao Yi Hang, which was being filmed in Hengdian, boarded a hot search in Weibo for a statement.

This statement revealed that in just a few days of shooting, "a large number of substitute photographers and illegitimate students broke into the shooting base, which led to the rework of some types of work and increased the difficulty of shooting." The crew urged everyone to give the main creator some time and distance and obtain the drama information and materials through official channels in the future.

Just two days before the announcement, "Reuters Photos" appeared in many shooting scenes of Hao Yi Hang, among which the pictures starring Chen Feiyu and Leo met on the street and the rooftop was the most widely spread, and even the word "roof" was once brushed as a hot search term.

　

While the crew was busy making a statement, fans were anxious to persuade them to delete the picture of Reuters (urging the sender to delete the picture), and some passers-by were a little puzzled: Hao Yi Hang just started less than a week ago, how did it attract such a high degree of popularity? Are you chasing the drama at 800 times speed?

　

Indeed, although the play has not been shot several times, for fans who are concerned about Hao Yi Hang and the IP behind it, this work seems to have locked in an explosion quota in 2021 in advance.

Why can it be favored in a number of new dramas, and it has not been broadcast first? How did the explosion drama come into being? We found two friends who pay attention to Hao Yi Hang, and tried to find The Secret Behind from different perspectives of the audience and the industry.

　

The price of Reuters map exceeds 4 digits.

"Everyone believes that Hao Yi Hang will definitely explode."

　

A few hours after the "Hao Yi Xing" crew issued a statement, I first contacted Xiao Ni, a fan.

During the filming of The Untamed in Hengdian in 2019, Xiao Ni was also one of the "station sisters" who rushed to the front line to take pictures. Now, although people are not on the set, she still knows the current situation of "Reuters" in Hao Yi Hang.

　

"The picture is not easy to shoot, and the price is basically 4 digits." Xiao Ni revealed to me the current picture package quotation, which is far higher than the picture price of YiBo and others when shooting in The Untamed. "At that time, most of the pictures were taken by the original fans of the actors, and the number was very small. The crew did not guard against everyone, so it was very good. Now this crew, as you know, they are a production line with The Untamed, so they fully know how to prevent you. "

　

The Untamed started in 2018, and it was not until the series was about to be broadcast online in 2019 that the number of Reuters pictures gradually increased. "They only became’ red’ after the quick broadcast of the drama. (When filming) Although everyone was talking about big IP, it would explode, but the initial attention was actually not that high."

　

But Hao Yi Hang is different. In the eyes of Xiao Ni and many fans, Hao Yi Hang, which came from the same platform as The Untamed, was a "2.0" version of the former since the project was initiated. Xiao Ni bluntly said that the reason why Hao Yi Hang attracted a large number of generation shots just after its launch was because many people knew that "this drama will definitely explode".

　

From "Soul of the Town" and The Untamed to "Hao Yi Hang" to be broadcast in 2021, rice circles have given this series of works a title of "inheritance" — — Summer is limited. This kind of works usually rely on the popular Internet IP, bring a group of book powder audiences with considerable purchasing power, and adapt to the influence of the corresponding actors’ powder circle, which is easy to stir up water.

　

In Xiao Ni’s view, the success of "Zhen Soul" and The Untamed has proved that the audience of such works has a fixed "group flow", and even the acting photographers have learned how to "strike first" to get a share, not to mention the capital behind the film and television dramas.

"The theme, cast, casting configuration and publicity can all be seen as drawing lessons from previous works, which is already a product of foreseeable success. To put it bluntly, (for the audience) this kind of works can even be performed by anyone. The fans of the big IP of the net text are very large. Attracting them is equivalent to expanding the audience capacity of the drama and exploding to the public. "

　

"Summer limited" explosions are not easy to copy.

Made at 800 times the speed, Hao Yi Hang is more stressful than The Untamed?

　

As Xiao Ni said, the successive explosions of "Soul of the Town" and The Untamed have also made the industry optimistic about IP adaptation of this kind of theme again.

Miss L’s company is currently expanding the promotion business of film and television dramas. She told me that due to the super popularity of dramas and actors after The Untamed’s broadcast, such IP adaptation projects have sprung up like mushrooms after rain, "because everyone wants to continue to replicate the success of’ summer limit’."

　

"The Soul of the Town is the first generation of’ summer restrictions’. I think that from the perspective of the play itself, the Soul of the Town has a lot of gaps in plot advancement, rhythm control, adaptation content and special effects. However, Zhu Yilong and White’s acting skills and charm are still very good, and many people are’ really fragrant’. The Untamed is a’ master’, IP itself is more popular, and the drama series restores the famous scenes in the works in more detail, so it is easier to be recognized by the original fans. " Miss l said.

　

As for Hao Yi Hang, in her opinion, it already has the taste of a summer-limited "assembly line" work: "Even some fans have operated it as an assembly line and industrialized content. I believe that two actors can bring dividend traffic, create a group of KOC(Key Opinion Consumer), and the private domain traffic explodes, and even profit from it."

　

Reuters’s hot search for Hao Yi Hang mentioned at the beginning and Xiao Ni’s "substitute quotation" just confirm Miss L’s statement that many people have made early preparations to embrace the heat and flow that Hao Yi Hang may bring to themselves in the summer of 2021.

Miss L admits that no drama party will reject the "heat", but no propagandist wants his propaganda rhythm to be disrupted. "Everyone wants heat, but such heat is also a double-edged sword. The’ non-positive’ propaganda content will actually put great pressure on investors, contractors and subsequent propagandists. "Hao Yi Hang" is now exposed to the role modeling and some interactive content, which is the so-called "Reuters" rather than the official material. Then everyone will see the trailer poster stills carefully planned and produced by the propagandist, and the freshness and excitement will be weakened a lot. To put it bluntly, the bonus and heat may go to the photographer personally, which is also a dispersion of the drama heat. "

　

"This kind of work is really hard to come by. It needs to be tried because of its large IP, mature production team, excellent adaptation content, and whether the two actors are in harmony." Miss L also raised her concern about the next "summer limited" explosion. "Hao Yi Hang’s current attention is really due to the previous works’ experience talk’. But in the end, it depends on the work. If the content is not satisfactory and the early expectations are too high, it may harm the work. This is the expected management problem. I personally think that "Hao Yi Hang" is more stressful than The Untamed, and the two actors are also more tested. "

　

The "secret" behind the birth of the explosion:

The IP platform is an Amway-style marketing aid for kingcraft short videos.

　

It is true that the "summer limit" with its own audience popularity is always a minority, but for the drama and propagandist, creating "explosion" is still the ultimate goal of every film and television drama during the hot broadcast. Behind this, what are the conditions of "the right time, the right place and the right people"?

　

First of all, in Miss L’s view, the publicity given by the "platform" itself is the most irreplaceable and not to be underestimated, no matter whether it is webcasting, Taiwan broadcasting or network broadcasting.

　

"Every year, most of the project conferences of Tencent, iQiyi and Youku are announced as S-class projects. Most S-level projects are broadcast on the platform alone, with excellent production teams, directors, screenwriters and actors. Now the most popular traffic+acting school collocation and whether it is a big IP adaptation. It also involves the basic heat of IP, such as the "Ghost Blowing Lights" series, which itself will have a large number of users who watched it in the first week. "

　

In addition, Miss L revealed that compared with the film’s more "physical" marketing methods such as roadshows, TV dramas have relatively less marketing expenses, so how to reach the target audience directly has become the key for propagandists to consider.

　

"Now the short video platform is really awesome. Because of the algorithm, if the content quality is good, its broadcast volume and attention are particularly prominent, which can be said to be a relatively’ fair’.’The platform. Indeed, everyone can also spend money on it, but in terms of communication effect, hot content is bound to be hot. "

　

At present, most TV drama propagandists will choose to launch marketing on video and short video platforms such as bilibili, Tik Tok and Aauto Quicker. "There are more explanations in bilibili. For example, I watched many videos of Up main explanations in the first few episodes in the early stage of the broadcast, and the short video platform is mainly the cut of the drama itself." Miss l said.

　

In addition, Miss L is also paying attention to some new publicity methods that are slowly becoming popular in the industry.

　

"There are some accompanying and Amway-style drama-watching marketing, and some KOC (key opinion consumers) are used. They may be just large-scale beauty bloggers, entertainment bloggers or bloggers who draw two-dimensional paintings, but when their fans see that these’ wives’ are also following the drama, and what they say is very entertaining and interesting, they will’ eat Amway’." Miss L said that it is not excluded that some of them are really chasing dramas and Amway, but now there are many filmmakers who have signed contracts with KOC bloggers to let them come to Amway, which is a more effective way to promote film and television dramas.

　

There are also some filmmakers who choose to make "interactive dramas". "Tencent will continue to do it, making everyone more involved." Miss L told me that at present, most forms of interactive dramas still stay in the audience’s simple choice to unlock exclusive content outside the series.

However, at present, some companies have begun to specialize in making interactive dramas, which I believe will become the propaganda trend of film and television dramas in the future.

Interactive drama of Longling Cave

　

However, no matter how many tricks the propaganda means are, Miss L once again stressed to me at the end of the interview that IP, platform and lineup will always be the stepping stones for film and television dramas to become "explosive models". As for wanting to continue to go out after the broadcast, only "good reputation" is the eternal truth.

In the past 12 hours, what are the global film and television news worthy of attention? Time network selects your major.

The word-of-mouth of the DC superhero movie "X Task Force: All Members Assembled" was lifted. At present, the freshness of rotten tomatoes is 98%(60 fresh and 1 rotten), and the MTC is 78 (21 praise, 2 medium and 0 poor). This is almost the best pre-screening media reputation for DC Super English movies after Wonder Woman. In 2016, the rotten tomatoes in Suicide Squad were only 26%.

Ign: "Task Force X: Full Assembly" is an exciting and wild trip, and it is also the best film in DC for many years.

Entertainment Weekly: The script is in disorder, with a grudging sense of holiday revelry. With stupid jokes and banging BGM, the death toll in the film is rising. ….. Half of the jokes didn’t hit the point, but compared with the boring previous work, this one of Goon at least carried forward the "nonsense".

"Hollywood Reporter": I found a completely different and enjoyable style from my previous work, and also told a story worth reading.

02. Will Smith’s new film "King Richard" is exposed in Chinese characters.

Warner’s new film King Richard, starring "Shi Huang" will smith, was first previewed in Chinese characters. The "Richard" in the title refers to richard williams, the father of the famous tennis sisters venus williams and Serena serena williams. The film will be released in North America on November 19 this year, and HBO Max will be launched simultaneously. This film focuses on Richard’s perseverance. He trained his two daughters to play tennis at an old tennis court in Compton, California (a famous crime and drug-ridden area in Los Angeles), and finally sent them to the grand slam throne-23 Serena and 7 Venus, which also made them among the greatest athletes in the world.

03. Marvel Comics’s "Shang Qi" new forecast Tony Leung Chiu Wai-Liu Simu father and son go to war.

The Marvel movie universe’s first Chinese super-English movie "Shang Qi and the Legend of ten ring" released a new preview (in Chinese), and the action drama was very explosive. The film, starring Liu Simu, Tony Leung Chiu Wai, Awkwafina, Yang Ziqiong and Chen Fala, will be released in North America on September 3rd.

04. Marvel animated series "What if …? "Send a role poster"

Marvel animation series "What If" released a role poster, and the super-advanced cosmic race "Observer" voiced by jeffrey wright appeared, and he will be the narrator. The play has changed many well-known stories and characters of Marvel Comics. "What if XX is not XX, but XX?" If Peggy Carter is the super soldier Captain Carter, if Iron Man and Killmonger team up, if Panther becomes Star-Lord, if … this drama will return to dubbing starring multiple MCU, and it will start to land on Disney+ on August 11th.

05. Netflix requires all American crews to be vaccinated with COVID-19 vaccine.

Netflix will require all American-made film and television crews to be vaccinated with COVID-19 vaccine, which is the first large-scale studio in Hollywood to stipulate this requirement. Last week, Hollywood trade unions and large studios reached a new agreement to return to work, allowing producers to "choose to implement a compulsory vaccination policy for actors and staff in Zone A (actors who appear without masks are the most critical areas for filming) on a case-by-case basis, but not for members in Zones B, C and D". No matter what the vaccination status is, the staff in the Los Angeles area need to be tested by COVID-19 frequently. At present, all residents in Los Angeles are required to wear masks indoors in their workplaces and businesses.

06. Netflix wants Lanolin to join the team.

Scott Stuber, owner of Netflix’s original film division, said he would do his best to win Christopher Nolan’s next film. He said that he had had many exchanges with Nolan. Although Nolan still had concerns about Netflix’s inability to make a global cinema distribution, Netflix did not give up. Stuber said, "Nolan is a great filmmaker. I will do my best. I learned to be thin-skinned in this industry. Be knocked down and get up. " Nolan has been working with Warner since Insomnia in 2002.

CCTV News:On March 8, a second-grade girl from Quzhou City, Zhejiang Province wrote a composition to her mother: "My mother is a policeman. She is very beautiful and brave. Yesterday morning, I found my mother disappeared. My grandmother told me that Kaihua had an epidemic and my mother went to Kaihua to fight the epidemic. I hope my mother will beat ‘ Virus ’ 。”

Lei Lei, a policeman, told the CCTV reporter that she and her husband are both policemen. They are a special family with two policemen, and both of them often work overtime. The two daughters are very sensible and always support their work. In their eyes, the police are heroes. Whenever they say they want to work overtime, the daughters will say, "OK, then let’s sleep with grandma."

After receiving reinforcements at 11: 00 pm on March 6, Lei Lei, a policeman, didn’t have time to say goodbye to his sleeping daughters. He hurriedly called his grandmother to help take care of the children and went to the front line to fight the epidemic overnight. After arriving in Kaihua, Lei Lei, a policeman, started the "continuous rotation" mode, cleaning and distributing protective equipment every day, and arranging meals for the frontline civilian auxiliary police. In the meantime, because she was so tired, she fell asleep briefly on the lounge chair in the duty room of the lobby at 1 am on March 7 … …

"Because I just learned to ride a bike, and now my new bike has arrived, but my mother is not here. I really want to see my mother." Seeing the composition written by the eldest daughter, Lei Lei, a policeman, said that she took her two daughters out to play last Saturday. They used other children’s bicycles to learn to ride, so she bought a car for the children at that time, and now the car has arrived home. "I hope that the epidemic can end soon. Now it is spring outside, which is very suitable for taking children out for cycling."

　　On October 10th, after the trial, Zhao Yang (right) and attorney Zhang Xiaoli took a group photo in front of Luolong District People’s Court.

　　"What do you think of my character?" "Do you think I am mentally ill?" "am I abnormal?"

　　These questions, Zhao Yang (pseudonym) asked his two roommates, Yuan Caihong, the dean of his college, and also asked the reporter of China Youth Daily and Zhongqing Online.

　　Before July 20th, 2015, Zhao Yang, an English education major in the School of Foreign Languages of Luoyang Normal University, never thought that one day he would ask these questions. On July 20th, Chen Guan ‘an, deputy secretary in charge of student affairs, informed Zhao Yang’s mother, Li Yan (a pseudonym), that Zhao Yang had abnormal behavior at school and belonged to a mental disorder patient. The medical staff of Luoyang Mental Health Center forced Zhao Yang to seek medical treatment without Zhao Yang’s willingness. It was not until November 30, 2015 that Zhao Yang was discharged from the hospital.

　　After leaving the hospital, Zhao Yang sued Luoyang Normal University and Luoyang Mental Health Center, demanding compensation for medical expenses, follow-up medical expenses, transportation expenses, mental damages and other losses totaling 170,000 yuan, and publicly apologized.

　　The case went through the judgment of the first instance, and the second instance was sent back for retrial.

　　On October 10, 2018, the People’s Court of Luolong District, Luoyang City retried the case.

　　Admission: Zhao Yang himself is unwilling to be admitted to the hospital.

　　According to the school of Luoyang Normal University, Zhao Yang is not a student who obeys management. According to the defense of the second trial, Luoyang Normal University believes that Zhao Yang repeatedly violated school discipline, clashed with teachers and classmates, did not communicate with others, and did not abide by dormitory management regulations. He repeatedly proposed to suspend school and resume school.

　　Zhao Yang explained that he applied to change the dormitory because the newly-built dormitory in the school had an odor after renovation; Before he was admitted to the hospital for "mental illness", he only applied for suspension and resumption of school once, because he was older and all the other female students in his class were 18 years old, and he felt a little lonely.

　　China Youth Daily Zhongqing Online reporter noticed that on October 29, 2014, shortly after entering school, Zhao Yang applied for suspension from school on the grounds that he did not adapt to school life and wanted to get employment in advance. On January 8, 2015, he hoped that the school would approve the resumption of school and claimed to be eager to study on the grounds of giving up the idea of early employment by the department and parents.

　　In 2014, 27-year-old Zhao Yang took the college entrance examination as a social student. Previously, he had been working outside for many years.

　　Introverted and few friends, Xu Tian (a pseudonym), a classmate of Zhao Yang, commented on Zhao Yang. In his impression, Zhao Yang told his college teacher Chen Guanan that he was dissatisfied with him at school.

　　The turning point was the summer vacation in 2015, that is, during the summer vacation after Zhao Yang’s freshman year, the college teacher Chen Guanan called Zhao Yang’s mother Li Yan, hoping that Li Yan would take Zhao Yang home after staying in school for the summer.

　　In several telephone conversations, Chen Guanan told Li Yan about Zhao Yang’s performance at school, suspecting that Zhao Yang was ill, and hoped that Li Yan could take Zhao Yang for a psychiatric examination, or take Zhao Yang off campus and rent a house with her parents.

　　For the sake of her children’s studies, Li Yan came to Luoyang Mental Health Center and told the doctor Xu Mincong that her son was suspected to be ill by the teacher, hoping to have a check-up. Then the hospital sent a car from Xu Mincong and other medical staff to the school with Li Yan.

　　After arriving at the school gate, Chen Guanan communicated with the doorman, allowing Li Yan and his party to enter the campus and contact Zhao Yang in the dormitory in Zhao Yang. Because Zhao Yang didn’t want to leave the dormitory, Chen Guan ‘an discussed with Xu Min and Li Yan and tied Zhao Yang away. Li Yan disagreed and went into the dormitory to pack things for Zhao Yang.

　　Li Yan recalled that when she was packing for her son, she found that Chen Guanan and Xu Mincong and other four people tied Zhao Yang’s hands behind his back, and Zhao Yang struggled desperately. She was so scared that she burst into tears and repeatedly asked the medical staff and teachers to let Zhao Yang go.

　　Chen Guan ‘an told Li Yan that Zhao Yang could continue to go to school only after a certificate from a mental hospital proved that Zhao was really not ill.

　　In order to get the certificate, Li Yan agreed that Chen Guan ‘an and Xu Min would take Zhao Yang to the hospital for mental disorder diagnosis, and she also went to Luoyang Mental Health Center with the hospital car. Chen Guan ‘an did not participate in the follow-up Zhao Yang’s medical treatment.

　　In the defense of the second instance, Luoyang Mental Health Center believes that it is not improper to assist Li Yan to send Zhao Yang to the hospital for treatment. According to the first paragraph of Article 28 of the Mental Health Law of People’s Republic of China (PRC), close relatives of patients with suspected mental disorders can send them to medical institutions for mental disorder diagnosis.

　　Zhao Yang recalled that when he arrived at the hospital, Xu Mincong and others didn’t send Zhao Yang to the outpatient clinic or check-up, but drove the car directly to the inpatient department. As soon as he got off the bus, he sent Zhao to the iron fence and forced Zhao Yang to seek medical treatment. Although Li Yan didn’t want Zhao Yang to be hospitalized directly, she hoped to have a check-up and a certificate report after admission, and finally agreed to Zhao Yang’s admission.

　　In hindsight, Zhao Yang felt that his mother was a "muddled egg" and trusted the teachers and doctors.

　　On the hospitalization certificate, Zhao Yang’s admission status is "urgent", admission status is "escort" and he is diagnosed as "schizophrenia". In addition to "escort", the other two options are "self-help" and "rescue state transportation". Zhao Yang’s attorney Chang Boyang explained that "escort" means that Zhao Yang’s admission status is mandatory.

　　However, in the judgment of the first instance, the statement of Luoyang Mental Health Center was different from that of Zhao Yang’s mother and son: after the medical staff arrived at the scene (dormitory), Zhao Yang was initially diagnosed as schizophrenia in combination with on-site judgment, emotional judgment, insight judgment and past medical history.

　　Xu Min explained Zhao Yang’s disease diagnosis, condition, degree of harm and treatment suggestions to Li Yan from the deputy chief physician. Li Yan repeatedly persuaded Zhao Yang to accept hospitalization, but after more than an hour of persuasion, it was ineffective. Finally, Li Yan begged the medical staff to help escort Zhao Yang to the hospital for hospitalization.

　　The only intersection between the two sides’ descriptions is that Zhao Yang was hospitalized involuntarily.

　　The Mental Health Law of People’s Republic of China (PRC) stipulates that hospitalization for mental disorders is voluntary.

　　Among them, when the patient has harmed himself or is in danger of harming himself, the medical institution shall, with the consent of his guardian, treat the patient in hospital; However, if the patient or his guardian disagrees with the diagnosis conclusion that the patient needs hospitalization and disagrees with the hospitalization, he may ask for a second diagnosis and appraisal.

　　Lawyer Chang Boyang believes that Zhao Yang has never done or is in danger of doing harm to himself, nor has it done anything that endangers the safety of others. Therefore, even if the guardian agrees, the mental health center should not forcibly treat Zhao Yang without Zhao Yang’s will.

　　The admission record of that day showed that Zhao Yang was conscious and his cognition, intelligence and memory were normal. Lawyer Chang Boyang analyzed that Zhao Yang has the ability of his own judgment, and he can decide whether he should be hospitalized or not. Moreover, regardless of whether Zhao Yang is sick or not, the school should not deprive him of his right to education and require a hospital certificate to continue his education.

　　In the hospital: injured by a nurse.

　　During his 134 days in Luoyang Mental Health Center, Zhao Yang experienced four electric shocks, tied or injected tranquilizers many times, and took three tablets every day, with about 10 tablets each time, mostly quetiapine fumarate and clozapine for the treatment of schizophrenia and sertraline hydrochloride for the treatment of depression.

　　On the day of admission, Li Yan had signed an informed consent form of non-convulsive electric shock.

　　Zhao Yang told the reporter of China Youth Daily and Zhongqing Online that after each electric shock, he was in poor physical condition, especially forgetful, and sometimes he couldn’t remember anything.

　　However, he always insisted that he had never been examined and was sent directly to the inpatient department of the hospital for treatment. The hospital deliberately fabricated his illness.

　　It is worth mentioning that Zhao Yang’s EEG topographic examination two days after admission showed that there was no abnormality in EEG and brain topographic map. However, in another examination on August 19th, the conclusion was that the borderline EEG and brain topographic map were abnormal. That is to say, after admission, Zhao Yang’s condition became more serious in the performance of EEG topographic examination.

　　One year after leaving the hospital, Zhao Yang went to the Fifth Affiliated Hospital of Henan University of Science and Technology for the same examination, and the conclusion was borderline EEG, not psychosis.

　　In the defense, Luoyang Mental Health Center explained that as a routine examination, EEG topographic examination is mostly used to judge whether there are nervous system diseases such as epilepsy and space occupation, and can not be used to judge whether there is schizophrenia. The EEG results made by Zhao Yang after discharge from hospital cannot prove that Zhao Yang was not mentally ill or did not need hospitalization on July 20th, 2015.

　　China Youth Daily Zhongqing Online reporter consulted experts in schizophrenia treatment and learned that the diagnostic criteria of schizophrenia are more "subjective" and more based on doctors’ professional judgment.

　　According to Zhao Yang’s admission record, Zhao Yang’s thinking was rambling, his logic was upside down, his concept was confused, delusion of reference was obviously killed, his auditory hallucinations could lead to him, his behavior was weird, he kept covering his nose and mouth with his hands, his attention was not concentrated, and his self-knowledge was lacking. He was initially diagnosed as schizophrenia.

　　Different from the routine discharge from hospital, Zhao Yang was discharged from hospital because he was beaten and injured by a nurse.

　　On the evening of October 14th, 2015, Zhao Yang had a verbal and physical conflict with Guan Jingdong, a nurse in the mental health center, which caused Zhao Yang to be injured. Zhao Yang recalled that because he advised his patients not to change beds, and the other room was more dangerous, the nurse beat him for no reason, resulting in minor facial injuries.

　　On November 30, 2015, Guan Jingdong, Zhao Yang and Li Yan reached an agreement to pay a lump sum of 7,000 yuan to Zhao Yang’s mother and son. Thereafter, neither party may claim any rights from the public administration department, the competent department and the unit employed by Guan Jingdong.

　　According to the agreement, because Zhao Yang interfered with the normal work of Guan Jingdong, a nurse on duty during his hospitalization, they had verbal and physical conflicts, which led to disputes between doctors and patients. After the incident, Guan Jingdong realized his recklessness, took the initiative to sincerely apologize to Zhao Yang and her mother and made an understanding.

　　On the same day that the agreement was signed, Zhao Yang was released from the hospital and set free. According to the Medical Records, the patient’s clinical mental symptoms have been relieved, and further treatment is still needed. The patient insisted on leaving the hospital, and after coordination with the patient’s family, he was discharged today. The discharge diagnosis was schizophrenia.

　　Leaving the hospital: "10 billion can’t be compensated"

　　After leaving the hospital, Zhao Yang reported to the Commission for Discipline Inspection of Henan universities and other departments that he was forced to be treated and suspended from school because of illness.

　　After that, the relevant personnel from the Foreign Languages Institute of Luoyang Normal University went to Zhao Yang’s home, hoping to help him solve practical difficulties. Zhao Yang didn’t appreciate it: "A billion dollars can’t compensate, I’d rather have my original appearance."

　　During the interview, Zhao Yang’s response was slow. Sometimes, like pressing the pause button, he needed to wait for a while to answer questions. He asked for two or three breaks in the middle. "I haven’t slept well for more than three years." Zhao Yang said that his health was not as good as before after he was discharged from the hospital, his memory declined, and he often suffered from insomnia.

　　In the recording provided by Zhao Yang, the school leaders have repeatedly admitted that Chen Guan ‘an’s practice is inappropriate and bears unshirkable responsibility. They should not let the hospital tie the students away without reporting to the leaders. The school will criticize and educate Chen Guan ‘an, and hope that Zhao Yang can continue his studies, and apologize for Zhao Yang’s absence from the school during his hospitalization.

　　In the transcript of the second trial, Luoyang Normal University responded that Zhao Yang had broken into the leadership office in the school many times. When the main leaders received Zhao Yang, it was entirely out of the teacher’s encouragement to the students, and the recording was secretly recorded without the teacher’s knowledge, which could not prove that the school was at fault in Zhao Yang’s prosecution case.

　　When the reporter of China Youth Daily and Zhongqing Online asked Yuan Caihong, the president of the Foreign Languages Institute, whether the voice in the recording was her own, she said that she could not remember clearly and didn’t know. She also said that the Foreign Languages Institute had no right to respond.

　　During the trial, the school lawyer believed that the school teacher only performed the management duties of the university in a responsible attitude towards Zhao Yang, but Zhao Yang showed no respect for his alma mater and teachers.

　　On November 23, 2017, the Luolong District People’s Court ruled in the first instance that Luoyang Normal University, in the process of student management, timely contacted the parents of students with problems and reflected the situation, which was the embodiment of the school’s responsibility for student management, and Luoyang Normal University did not participate in the plaintiff’s medical treatment, medical treatment and treatment, and there was no infringement.

　　The original trial held that there was no evidence to prove that Zhao had self-injury or wounding in this case, which did not belong to the situation of compulsory treatment, and Zhao Yang’s outpatient examination report concluded that he was not mentally ill. Therefore, Luoyang Mental Health Center took coercive measures against Zhao Yang, which constituted infringement.

　　After the judgment of the first instance, both Zhao Yang and Luoyang Mental Health Center appealed.

　　Luoyang Mental Health Center stated in the defense of the second trial that the doctor who diagnosed and treated Zhao Yang was a psychiatrist (deputy chief physician), and Luoyang Mental Health Center had the right to diagnose and treat Zhao Yang’s mental disorder, and the diagnosis and treatment behavior was legal and correct.

　　In the second trial, Zhao Yang once stated that the focus of the dispute in this case is not whether Zhao Yang has mental illness, but whether the compulsory treatment of Zhao Yang by the health center conforms to the legal provisions and the legal conditions for compulsory treatment. Whether the patient is willing to treat is the patient’s right, and others have no right to impose interference.

　　On May 14th, 2018, Luoyang Intermediate People’s Court ruled that the facts were unclear in the first-instance judgment, and whether Luoyang Mental Health Center and Luoyang Normal College infringed on Zhao Yang should be based on whether Luoyang Mental Health Center and its medical staff were at fault in the diagnosis and treatment activities.

　　Moreover, in this case, whether the Luoyang Mental Health Center and its medical staff are at fault in the diagnosis and treatment activities is a professional issue, which should be identified with reference to judicial expertise. Therefore, the original first-instance judgment was revoked and sent back for retrial.

　　In this regard, Zhang Xiaoli, another attorney of Zhao Yang, said that according to Article 58 of the Tort Liability Law, the hospital violated the provisions of Article 30 of the Mental Health Law, and forced treatment without Zhao Yang’s will, which can directly infer that the hospital is at fault and does not require judicial expertise.

　　It has been almost three years since I left the mental hospital on November 30, 2015. For three years, Zhao Yang has been arguing, but he is also worried that the media exposure will affect his life and that of his mother. I have been living at the bottom, and I know that the bottom has a misunderstanding of mental illness, and they can talk about us all their lives at will.

　　On October 10th, the Luolong District People’s Court held a public hearing to hear the case. Due to time, the court cross-examination procedure has not been completed, and the time for the next court session has not been determined.

　　On October 16, the hospital publicly responded that "the case is currently being tried according to law, and our hospital will make a fair judgment according to law."

　　China Youth Daily Zhongqing Online Trainee Reporter Wei Yiwen and photo source: China Youth Daily

The just-concluded Winter Olympics reminds people of the dolls, Ice Dun Dun and Snow Rongrong. Their designs contain the Olympic spirit and China cultural symbols. The generation and development of a symbol has a strong and complex cultural support behind it, and once the culture has formed a symbol after a long period of accumulation, its meaning will be long-term and stable. Only by reading symbols can we understand the culture carried by symbols. In the book "China in Symbols", more than 100 symbols that can best represent China are identified.

A pair of mascots in the Winter Olympics-the ice pier and the snow rongrong-have won everyone’s love. The design of the ice pier contains the determination, courage, futurity and sense of the times of the Olympic spirit; Snow Rongrong seeks for the interior of China traditional culture, illuminates the road ahead with the metaphor of "lantern", and responds to the theme of "community of human destiny" with warmth and warmth. Ruyi Ring, Great Wall pattern, Beijing pigeon pattern and Ruyi pattern all over the snow Rongrong are typical China traditional decorative patterns, and each pattern has a profound cultural significance.

To some extent, ice piers and snow melts are symbols deliberately created to represent a cultural phenomenon and convey a certain meaning. We collect and love them, not only because they are a pair of lovely dolls, but also because of the Olympic spirit precipitated from them and the inspiring spiritual memory about the Winter Olympics. Therefore, we pay attention to some cultural symbols, but in fact we pay attention to the cultural significance it represents.

On January 18, 2022, in Beijing, the mascots of the Winter Olympics, Bing Dundun and Xue Rongrong, were on the subway line 11, and the train was decorated to welcome the Winter Olympics. Chang Zhitao/vision china Map

China is a big country with "cultural symbols". In thousands of years’ history, we are very good at symbolizing and conveying spiritual meanings that are difficult to express or are easy to escape because of mystery, such as class and power, seeking happiness, spiritual belief, and avoiding evil and disasters. China in Symbols, published by Zhonghua, selected more than 100 symbols that best represent China, such as Dragon, Phoenix, HarmonyOS, Zhu Rong, Taiji, Bagua, Hutuluo, and Sanxingdui’s "Sun-Bird of God-Man of God-Tree of God", which were divided into four series: auspicious, guardian, sacred and humanistic, and examined the generation and evolution of these symbols.

Animals as symbols

The generation and development of a symbol must have strong and complex cultural support behind it, and once the culture has formed a symbol after a long period of accumulation, its meaning will be long-term and stable. Only by reading symbols can we understand the culture carried by symbols.

As mentioned above, the theme of the mascot chosen for several international competitions held in China is panda, and panda is increasingly becoming the most representative animal of China. The panda was not so conspicuous among the animal symbols in ancient China. When choosing symbols, China prefers to choose the "god beast" handed down from ancient times. For example, the dragon and phoenix, which Wen Yiduo said were "symbols of the origin of a nation and the beginning of a culture", the nine sons of the dragon derived from the dragon system, as well as the brave and unicorn, which have experienced some combination and creation like the dragon.

Chen Rong’s Painting of Kowloon in Southern Song Dynasty

It seems that only those animals full of mystery and re-creation can be used as a symbol of auspiciousness, such as Kirin, which, as a symbol of auspiciousness, is said to appear only in times of peace and prosperity or when saints are born. The real animals are often attached to these beasts. For example, in the Ming Dynasty, a foreign messenger presented a beast, which was thought to be a unicorn, which caused a sensation throughout the country, but was actually a giraffe. The picture of Ruiying Kirin was painted by people who mistook giraffes for unicorns at that time.

Ruiying Qilin Map

Another example is the lion, an animal introduced to China from the Western Regions. The Book of the Later Han Dynasty, Biography of the Western Regions, records that the country of interest "sent envoys to offer lions", which caused a sensation in the capital. Since then, more and more countries have offered lions to China. Until the Yuan Dynasty, it was recorded that lions entered China as a tribute. After the lion entered China, it gradually merged into the myths and legends of China and became a sacred thing. However, as auspicious symbols, such as the stone lion with strong symbolic significance, it will integrate the characteristics of animals such as dragon, tiger, unicorn and gluttony, and distinguish it from ordinary lions according to the characteristics of China’s "God beast" culture.

In the "All Nations Come to Korea", it is possible to re-create a "Rui beast" based on some animals.

In the "All Nations Come to Korea", it is possible to re-create a "Rui beast" based on some animals.

Even native and common animals, in order to highlight their mystery and preciousness, will increase or decrease organs, or replace some parts to stand out from the crowd. For example, the "Four Spirits", such as the three-legged golden toad, had a high position in the Han Dynasty. In the whole process of "Ascending Immortal" in the tombs of the Han Dynasty, the Queen Mother of the West often set up a tripod in front of her, and the jade rabbit pounded the medicine and the toad took charge of the medicine, symbolizing the making and mastering of the immortal medicine.

"Errors" and "Dislocation" in the Evolution of Symbols

As a symbol, the shape and meaning of an animal will change constantly. Take the golden toad as an example. In the Han Dynasty, it was a symbol of longevity. In the Tang Dynasty, people called the golden toad the golden toad and thought it was a symbol of wealth. When these auspicious symbols are given meaning, there is often no logic. Zhao Yuntao, the author of China in Symbols, believes that the formation or evolution of many symbols can be summarized in two words-"error" and "dislocation".

Zhao Yuntao said that one of the manifestations of "mistakes and errors" is gradually "accumulation of non-achievements". For example, "Zhang Guolao" in the Eight Immortals, there is a sentence of "Mr. Zhang Guolao" in the handed down literature. In ancient times, there was no punctuation, and there was no definite sentence. Later, "Zhang Guo, the old gentleman" became "Mr. Zhang Guolao"; In the Ming and Qing Dynasties, people attached it to the character of the Eastern Han Dynasty: Liu Haichan. Because of the word "toad" in its name, people made up the story of "Liu Haichan playing with golden toad", and the name of Liu Haichan became "Liu Hai". Zhong Kui, according to an ancient book, the dialect of Qi often called the big wooden stick, namely "chuí", as "Zhong Kui". This big wooden stick can be used to drive away ghosts. Later, it was a myth that led to an exorcist named "Zhong Kui".

However, some "mistakes" are consciously generated by people. For example, taking animals and plants as auspicious elements, the formation of auspicious meanings mostly relies on associative thinking and deliberately forms the "mistakes" effect. "Deer" is homophonic "Lu", so people draw a deer, which means that they can get Fu Lu, because bats are homophonic "Fu"; There is also a typical "Four donkey kong" which has been adjusted because of the homonym "good weather" of the treasure in hand.

Ming anonymous Liu Hai Jin Chan Tu

Qing Yongzheng pastel gourd bowl

Zhao Yuntao believes that the "dislocation" in the formation and evolution of symbols is a more advanced "error". "Dislocation" means that some symbols have gradually changed in the process of sanctification, secularization and localization.

In China’s belief system, a considerable number of Buddhist immortals will undergo a "localized" transformation in China. Avalokitesvara Bodhisattva in ancient India was male and spread to China. Before the Tang Dynasty, it was mostly male with a moustache. With the improvement of women’s status after Wu Zetian came to power, Guanyin Bodhisattva also became a female image. After Yuan Dynasty, Guanyin became the mainstream. The early Maitreya Buddha was not a big belly. It is said that the shape of the big belly was based on a cloth-bag monk named Qiben in the Five Dynasties. People liked this image and gradually settled down, resulting in the big-bellied Maitreya Buddha.

Liang Kai’s Picture of a Bag Monk in the Southern Song Dynasty

With China’s vast territory and frequent dynasty changes, the choice of immortals is also very arbitrary. For example, Yan Luowang, who is familiar with the underworld, was originally the God of Mount Tai before him. According to the Natural History, the God of Mount Tai is called "Tiansun" and is the grandson of the Emperor of Heaven. He is responsible for calling people’s souls and knowing the length of their lives. During the Wei, Jin, Southern and Northern Dynasties, a new destination and manager was born in the ghost world, namely feng du and Fengdu Emperor created by Taoism. It was not until the Tang Dynasty that the Buddhist belief in Yan Luowang began to prevail.

Yan Luowang came with the spread of Indian Buddhism to the east. It can be seen that the belief symbol that we originally thought was very characteristic of China was the result of cultural integration. For example, the "hell" in folk imagination is the widely accepted and loved "the Monkey King" which combines China’s "yellow earth" with Buddhism. According to Hu Shi’s textual research, its prototype is the Indian monkey Ha Numan in the Indian epic Ramayana.

In addition to the dislocation caused by thinking and aesthetic mode and cultural integration, people’s behavior will also lead to the occurrence of "dislocation" in the symbol system. For example, sweeping graves is a custom of the Cold Food Festival in the Tang Dynasty, but the Cold Food Festival is forbidden by fire, and it is popular in the Tang and Song Dynasties to burn paper money for sweeping graves. So in order to avoid conflicts, the custom of sweeping graves has gradually become a symbol of Tomb-Sweeping Day.

Interpretation of the symbol of "daily use without knowing" in The Journey to the West

In the writing of China in Symbols, the author starts with China’s classical novels, and talks about the application of symbols in the novels, so as to arouse readers’ interest in those symbols that are "unknown for daily use".

The most prominent text is The Journey to the West. The Journey to the West’s seemingly illogical stories of ghosts and gods actually have a very solid foundation of folk beliefs. For example, at the end of The Journey to the West, why are all the scriptures that Tang Priest got back for the first time blank, and the scriptures that he finally got are shelved? Zhao Yuntao thinks: "The Tang Priest in The Journey to the West went to the Western Heaven Lingshan, and it was Jia Ye and Ah Nuo (prototype is Ananda) who led the Tang Priest to fetch books. The scripture that Tang Priest took for the first time was blank, which actually showed the purpose of Zen’s "no writing" and inheritance. " And "the story of Tang Priest’s learning from the scriptures is familiar to everyone. In history, Tang Xuanzang went to India to learn from the scriptures, mainly taking the classics of the only Sect. But the classics he brought back were quickly shelved and later lost. One of the most important reasons is that it is difficult for the general public to accept or approach the only-knowing Sect, because many terms in the classic of the only-knowing Sect are incomprehensible to most people, and the practice is hierarchical, and the steps are very complicated, and it is more inclined to professionals. "

The Journey to the West stills

Many monsters who make waves in The Journey to the West are mounts of immortals in the sky. The only demon that appears twice in The Journey to the West is the lion spirit of Manjusri Bodhisattva, once in Wuji State and once in Shituoling. In The Journey to the West, there is a monster that even the Monkey King is afraid of him, that is, the Nine Spirits Yuan Sheng, also called nine lions, which is the mount of Taiyi to save the suffering Buddha. The Holy Spirit of Nine Spirits and Yuan is very powerful, and he can capture the Monkey King and Friar Sand alive with his head, making the Monkey King flee at the sound of it. There is also the mount of the birthday girl, the White Deer, which is a demon in the lower bound and becomes the father-in-law of the King of the Kingdom of Bhikkhu.

In the Year of the Tiger, a monster spoofed by netizens-the leopard essence of wormwood flower skin, which occupies Yinwu Mountain as the king, is known as the "King of Nanshan". It is a simple monster with no heavenly background among the monsters who come down to earth to make trouble.

Leopard essence in The Journey to the West

In The Journey to the West, their scenes are also arranged according to the level of immortals and the functions of their divisions. For example, because of their low rank, the little deity-Land God, whose belief originated from the worship of "social gods" in ancient times, had a very high status before the Qin and Han Dynasties, but since the Northern and Southern Dynasties, the status of land gods has become more and more humble. During the Ming and Qing Dynasties, people often thought that the Land Lord was the patron saint of the countryside or suburbs and the most basic fairy, and because of its closest connection with people’s lives, the Land Temple was also the most common.

In The Journey to the West, there are many land lords, for example, as the patron saint of special areas, such as the land of Flat Peach Garden and the land of Flame Mountain. In Che Chi Guo, the Monkey King and Tiger force big fairy beheaded each other. When the Monkey King’s head fell to the ground, Tiger force big fairy secretly called out the land and said to him, "Hold the head, and when I win the monk, I will play the king and build the small ancestral temple into a big temple with you, and the clay sculpture will be changed into a golden body." As a result, the land really listened to his words, which also shows the humble status of the land public.

The Monkey King and Land Mountain Gods in The Journey to the West

Every time the Monkey King moves reinforcements, he will meet the gods in the sky, such as the four heavenly kings. When the Monkey King moves reinforcements to heaven, he always goes to the gates of the worse gate and east door first, and he will meet the king who is the gatekeeper of today’s "turn to patrol". The author of China in Symbols believes that the one with the best relationship with the Monkey King is the growth king. "This may contain the traditional concept of" no discord, no concord "in China. When the Monkey King went to heaven for the first time, he met the king of growth and had a dispute. ….. Then the relationship between the two people became better, and the Monkey King’s "sleepy" was won by playing games with the growth king. "

The immortal system in the sky is more complicated. The young ox essence of Taishang Laojun stole the "King Kong Zhuo" and descended to the earth to take the mountain as the king, and seized the Tang Priest. He also used the "King Kong Zhuo" to take away the Monkey King’s golden cudgel. When the Monkey King complained to heaven and asked to find out which "evil star" was thinking of the lower bound, he briefly introduced the immortal system represented by the stars in the sky: first, he checked the officials of the God King on the Four Tianmen Gate; I checked the truth of the large, small and medium-sized groups in the three micro-walls; Also checked the thunder generals Tao, Zhang, Xin, Deng, Gou, Bi, Pang and Liu; Finally, I checked for thirty-three days, and I was comfortable every day; Also check twenty-eight nights, seven nights in the east, horns, horns, temples, houses, ginseng, tails and dustpans; Seven nights in the west, fighting, cattle, women, emptiness, danger, room and wall; Seven nights in the south, seven nights in the north, and peaceful nights; Also checked the sun, lunar, water, fire, wood, gold, earth seven politics; Luo, Ji Du and Bo Yu. There are stars all over the sky, and there is no lower bound of thinking.

China in Symbols by Zhao Yuntao Zhonghua Book Company

China in Symbols provides a new way to read the totem of China’s beasts and auspicious symbols. He introduces the terms of symbols and rhetoric from German philosophers Ernst Cassirer, roland barthes and other western philosophers, and uses the word "symbol" to unify more beliefs and totems scattered in China in various regions and times and write a book. While researching the origin of each symbol, we also start with The Journey to the West’s novels, such as Romance of the Gods and Dream of Red Mansions, to add interest to the narrative with "mutual proof of literature and history".

Special feature of 1905 film network　Last week, the mainland box office closed at 708 million yuan, and in the first week of the new film, there were countless circles of powder, which attracted attention with the theme of "telecom fraud" which was very close to life and only won 10 million box office; The heat has not diminished, and it has once again topped the list, ranking fourth with a stable trend; Two films were on the list by showing surprises in advance.

From December 4 to December 10, there were 2.01 million screenings, and the number of people watching the movie was about 22.05 million.

Paddington Bear 2 broke through 100 million yuan in the first week, but it didn’t end the "dream-seeking" championship.

Stills of Paddington Bear 2 movie

Paddington Bear 2, a Xiong Haizi from Britain, officially landed in the mainland cinema last Friday, earning 22.49% of the box office on the first day of its release with 24.95% of the films. Since then, the film has maintained a single-day film release rate of more than 20%, and the box office trend has risen steadily, successfully breaking through the 100 million yuan mark in the first week. At present, the film’s Douban score is 8.4, which not only does not fall into the "sequel cycle" word-of-mouth transcendence (Douban score is 7.6), but also easily surpasses the previous film’s total box office in the mainland in 2015 (99.89 million yuan) to achieve a series of new highs.

The significance of popularizing the law of "Huge Call" is higher than the market value.

"Huge Call" movie stills

Directed by Peng Shun and starring Cheney Chen, Joseph Chang and Kwai Lun Mei, The Huge Call was officially released last Friday. The film was based on a real telecom fraud case filed by the Ministry of Public Security. As the first anti-telecom fraud film in China, the film attracted great attention as soon as it was released. On the first day of the film’s release, it ranked third in the box office list with 14.56% of the films, and many moviegoers admitted that this film was "the most suitable movie for the elders at home".

The Mystery of Beloved Van Gogh Starry Sky opens a new chapter in art films.

Film stills of The Mystery of Beloved Van Gogh Starry Sky

Neither biographical film nor animated film is the most mainstream film type in the mainland film market, but last week, a film combining the two types, The Mystery of Beloved Van Gogh Starry Sky, landed on the national big screen. This film is the world’s first animated feature film in oil painting style, which reveals the mystery of Van Gogh’s death in a "painting" way. On the first day of the film’s release, the release rate was only 16%, which rose to 24.15% after word-of-mouth fermentation. Among many blockbusters, the film’s first week box office closed at nearly 30 million yuan, and its performance was excellent in this type of film. Throughout this year’s mainland film market, many small-scale films have staged a counterattack battle, which not only represents the increasingly diversified development of the mainland film market, but also the active choice of films by mainland moviegoers.

"Journey to the Dream Ring" won the first place in the week, and the box office trend was stable and orderly.

Film stills of "Journey to the Dream Ring"

Pixar’s first mainland "explosion" "Journey to the Dream Ring" entered the third week of release, and the box office trend was still good. The total box office exceeded 800 million yuan, winning the box office championship for two weeks and winning the box office championship for 15 days in a row. Even the release of Paddington Bear 2, which wanted to compete with it, failed to pull it off the championship. At present, the single-day arrangement of "Journey to the Dream Ring" is still around 30%. This week will be a crucial week for the film to break through 1 billion yuan on the eve of the upcoming Lunar New Year file.

"Fanghua" and "Fanghua" are shown ahead of schedule, and the New Year’s Eve craze is started in advance.

Film stills of "Fanghua"

Last weekend, the two films "Fanghua" and "daoist magic" were screened in advance, and both of them earned more than 10 million box office, and they were ranked third and fourth in the box office list on Saturday (December 9), and both of them reached nearly 50% attendance rate with only 3% single-day filming. The popularity and expectation of the two films can be seen. On the one hand, Fanghua finally met the audience after "bumps"

Daoist magic movie stills.

This week, it officially entered the New Year’s Eve, and domestic blockbusters were shown in a concentrated way. The debut of two blockbusters, Fanghua and daoist magic, is bound to set off the first wave of climax of the year-end festival in the mainland film market. The imported film "Only Miao" strives to survive in the cracks, and whether the French humorous "Christmas Dinner" can stand out from the encirclement needs to be tested by the market. In addition, there are other films that intend to share a piece of the cake in the early stage of the New Year’s Eve. Let’s wait and see who can reach the peak!

1905 Film Data College

Writer: phoenix de tears

There are thousands of marketing methods, and Reuters is one of them. In variety shows, Reuters’s marketing forms are various, and it plays an important role in the preheating and broadcasting period of the show. The simple variety Reuters map is produced and exposed by multiple roles such as stars, fans, drama parties, brands and marketing numbers. When Reuters becomes a conventional marketing method, the consequences of excessive Reuters, acting as a substitute for literature and Reuters’s fraud will also have a more or less impact on the whole industry.

author　| Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time　

edit　| Peninsula

source　| Cultural Industry Review

After the launch of "Sister Lang" in the new season, the Internet ushered in the explosion of Cyndi Wang. In the hottest days, there were many hot searches about her in Weibo, and her entries even began to dominate the daily list. Among them, in addition to the program, Cyndi Wang, which is full of life in Reuters, also has a strong enthusiasm, and the sweet girl after work has caused discussion among netizens.

　

The so-called Reuters refers to some unofficial photos, videos, star schedules, etc. At present, it has become an ordinary and popular marketing method. Judging from the variety shows, whether it’s the trip of the veteran season-broadcast variety runner to Reuters, or the recent topic that Miss Lang wears Reuters to and from work, it can be seen that Reuters marketing has gradually become an important "course" in the variety industry.

　

For variety shows, what are the specific forms of marketing in Reuters? What are the interests behind it? When Reuters became a star’s daily marketing tool, what problems were exposed?

"Thirty-six Strategies" of Variety Reuters Marketing

At present, the variety Reuters has many specific ways, such as program itinerary, guest lineup, star modeling, CP sense, variety link and so on, which runs through the whole stage from shooting to the end of the broadcast.

　

　

Before the program is broadcast, it is usually necessary to constantly create topics for exposure, and gain a certain audience base in the early stage, thus winning considerable ratings for the broadcast.

　

In the warm-up stage, Reuters marketing generally focuses on three aspects: program itinerary, guests and variety shows.

　

For location reality shows such as A Desired Life, My Wife’s Romantic Travel, Flowers and Teenagers, the Reuters of the itinerary is usually easy to arouse the curiosity of the program audience, stimulate the enthusiasm of the fans in the planning place of the program itinerary, and generate the motivation to promote it spontaneously during the off-air period.

　

△ "Yearning for Life" trip to Reuters

　

And some variety shows with flying guests, Reuters, who invited the star lineup, will attract attention. On the one hand, for the stars invited by well-known domestic variety shows, their fans will have a certain sense of pride, and then they are more willing to promote through Reuters; On the other hand, the program itself will also bring topic ahead of time because of the chemical reactions that different guest partners may stimulate, which will attract more attention from passers-by.

　

△ Running male guest Reuters

　

In addition, some Reuters will also reveal some links in the variety show, which is more likely to arouse the curiosity of star fans and audience and increase their expectation for the feature film because of its uncertainty.

　

△ "Chinese Restaurant" Variety Link Reuters

　

　

After the program starts, the focus of Reuters’s marketing will change, but the forms will be richer.

　

On the one hand, because variety shows are mostly close to daily life, it is almost impossible to have the freshness brought by costume dramas. Therefore, many variety shows will set up people for stars through modeling and costumes, which has also become an important gimmick for program promotion.

　

For example, in the Great Escape from the Chamber of Secrets, each guest will play a role in the story, and different costumes will become the basis for sorting out the roles. Reuters with the theme of program wearing has therefore become a necessity for each escape from the Chamber of Secrets, which will continuously promote the popularity of program broadcasting by arousing the audience’s prediction and discussion on the roles in the next issue.

　

△ "The Great Escape of the Chamber of Secrets" styling Reuters

　

As a result, the star private server business in Reuters’s picture was also formed. Because some stars don’t wear exaggerated and big-name costumes in their daily lives, this also allows fans to get the experience of "the same as idols" through low-cost consumption. The relationship between stars and fans is also closer.

　

　

On the other hand, group CP has also become a common operation in variety shows. Especially the sense of CP embodied in Reuters, compared with the deliberate creation in the program, the daily CP interaction is more loved by people.

　

△ Group CP from the map of Langjie Reuters

　

In addition, the Reuters marketing of variety shows is not only in the show, but also outside the programs such as commuting, which is common in variety shows while shooting and broadcasting. Reuters’s pictures with this theme can quickly draw close to the fans, especially in short videos with interactive nature or face shots that have not been over-retouched, and can restore more real stars to fans, thus more effectively increasing the audience’s stickiness of the program.

　

Multi-party "Mind" behind Variety Reuters Marketing

The seemingly ordinary variety Reuters map on the hot search actually contains many thoughts and interests. Not only the visible characters such as stars, fans and producers, but also the hidden characters such as clothing brands and marketing numbers.

　

　

In the marketing of variety show Reuters, stars, clothing brands and fans are in a special relationship structure. Stars wear clothes and accessories of a certain brand, and spread their own personal designs through the wearing style in Reuters’s picture, so as to realize the potential personal designs.

　

△ Meng Mei Qi "fashionista" people set up

　

The brand, on the other hand, opens its popularity with the help of Reuters, a celebrity private server, and adapts to the consumers who turn their fans into brands. At the same time, fans are exposed by Reuters, the star’s private server, and establish more potential contacts with them.

　

Due to the constant interaction between the three, stars and brands can slowly find their own marketing methods. For example, a star likes the daily wear of neutral style, and the corresponding brands can also cooperate with them to form positive guidance, thus promoting fan consumption.

　

　

In the marketing of variety Reuters, the producer, the marketing number and the audience constitute another relationship. Before the program starts, in addition to official publicity, the producers will also release a large number of Reuters to the marketing number, thus attracting the attention of the audience. In addition, these marketing numbers will also trigger discussion among netizens by creating topics, create a certain degree of memory among passers-by, and attract more passers-by powder for the program.

　

△ There are many marketing numbers on Tik Tok for short video shooting of "Star commuting".

　

Fans’ responses under the marketing number will also form useful feedback for producers, which can help them identify the market and be targeted in Reuters marketing.

　

△ Variety scenes similar to the "Beginning" of the explosion are easy to circle.

Hidden worries behind Reuters’s marketing

When Reuters marketing became the routine operation of variety shows, the problems it brought became more and more obvious.

　

Excessive Reuters: Affect editing and cause losses.

　

For Reuters, on the face of it, producers and fans generally resist. On the one hand, there is too much mystery and novelty in the broadcast of Reuters’s variety shows. Although variety shows are mostly in the form of periodical broadcast, such problems can be avoided through lens editing and deletion, but there will still be labor costs, and this selective editing may also lead to misleading plots.

　

△ Speaking rules in Sean Xiao fans’ super words

　

On the other hand, Reuters’s excessive editing and mending may also make the stars who are not expressive enough in the variety show passively disappear in front of the camera, thus causing psychological damage to the fans of these stars. Therefore, the overall attitude of fans towards Reuters is mostly resisted.

　

　

In addition, it is the negative influence brought by the substitute filming accompanied by Reuters. After the star agency has become a lucrative business, the whole agency industry has also begun to move towards involution.

　

It turns out that the clear and perfect Reuters map is the favorite of fans. Now, only when the "small composition" is well written, it is possible to harvest leeks well. Nowadays, writing on behalf of others has evolved into a network term of "literature on behalf of others" and formed a unique expression technique.

　

△ Image from Sohu Entertainment

　

However, due to the pursuit of eyeball effect in "substitute literature", many times deliberate fabrication or vocabulary creation easily affects the setting of some links in the variety show itself, resulting in misunderstandings in the hearts of the audience.

　

　

Nowadays, variety shows are willing to attract attention through group CP. But the problem is that the information revealed by Reuters’s map is probably just the imagination of the audience. If the program doesn’t have such an effect after broadcast, it will lead to the failure of fans’ expectations.

　

△ "Chinese Restaurant" Reuters hinted that Ding Zhen and Zhou Ye had a strong sense of CP, but the program presentation rarely reflected the sense of CP interaction.

　

In addition, if the producers try to cater to this setting, it will also bring some bad experiences to some fans, especially some star fans who exclude the CP group. For example, in the early days, the Running Man would implicitly bind Lu Han and Dilraba in the program, trying to harvest the topic with their CP, which once caused some disputes among fans.

tag

At present, the marketing of variety shows in Reuters has become a normal phenomenon. When Reuters Map, an illegitimate propaganda method, began to be included in the category of normal marketing, our understanding of variety shows and stars may begin to deviate. In essence, a variety show, if the content is not innovative enough and the final product performance is not good, no matter how good or how hidden the marketing means, will only be killing.