[Technical Experience] When it comes to the high-grade stereo in the car, I think today’s consumers or fans should be no strangers. With the rapid development of society, the pace of people’s life has also accelerated. Perhaps for most people, the frequency of enjoying music at home or in concert halls may be less and less. On the contrary, people spend more and more time commuting every day, and the car where you go to work alone every day may become the place where you listen to music the most frequently.

　　It is precisely because of this realistic demand that if more and more car companies also gradually decentralize the brand audio that originally appeared on the family’s high-end models to the world. The protagonist of today’s article is the B&W stereo (Bowers & Wilkins Baohua Weijian) which was officially listed on the market not long ago.

Bowers & Wilkins Baohua Weijian provides high-end sound system for 90 series models.

　　This year (2016) marks the 50th anniversary of Bowers & Wilkins Baohua Weijian, and Volvo 90 series models are the first cooperation between the two brands. They provide a package solution for the B&W audio equipped on the four models, S90, V90 and V90 Cross Country. Of course, according to the different vehicle structure, the speaker position layout will be different from that set by sound stage, but the general direction is basically the same. Therefore, the models shown in this paper will also be based on the above four models. In addition, it is worth mentioning that on the domestic S90 long version just listed, except for the lowest model, other models can choose B&W audio, and the optional price is 25,800 yuan (the top version is standard), so consumers can choose freely according to their own preferences, which is quite humanized. As for the standard stereo, it is not bad, with 10 speakers, which is 330 watts.

　　The topic returns to B&W audio on Volvo 90 series, XC90, S90, V90 and V90 Cross Country. They all use 19 speakers and 1400 watts of effective power, have independent subwoofer and space conversion technology, and support FLAC and WAV lossless formats.

　　When it comes to B&W audio, although its history is not long, it has been 50 years since it was founded in Britain in 1966, but John Bowers, one of its founders at the beginning of its establishment, has always believed in "being loyal to the truth of sound", and its products mainly focus on the high-end market. In 1993, Nautilus, which was launched by the brand, not only broke through innovation in modeling, but also was highly praised by the industry for its simulated sound stage and sound quality restoration, and was even praised as ".The best sound money can buy.”。 In addition, another well-known B&W is that in 1974, its midrange speakers began to use Kevlar-made sound pots, and the unique yellow speakers became another brand symbol. The magic weapon of B&W mentioned above can be described as numerous in Volvo’s 90 series models.

　　Of course, it is one thing to provide audio equipment for indoor environment such as theater or home, because its environment is relatively empty, and the layout of speakers can play more space, while designing audio for vehicles is completely another matter. Because the space of vehicles is limited, and many factors such as convenience, safety and storage have to be considered, there are actually not many areas left for audio release. Therefore, the best solution is to confirm the audio provider at the beginning of vehicle development, and participate in the overall design and development of the vehicle simultaneously, so as to finally present an idealized effect. The new Volvo 90 series based on SPA platform and more and more manufacturers have adopted similar products.

Nautilus+aluminum tweeter

　　The tweeter located at the top of the center console is a classic design of B&W. What you can see is a Nautilus tweeter with a diameter of 25mm, and there is a cone-shaped midrange speaker made of Kevlar with a diameter of 100mm, which together form the top speaker of the center console. After precise calculation between its position setting and the angle of the front windshield, it can make the sound wave form a good reflection area, which can make the sound look purer and reduce the noise caused by reflection while ensuring rich timbre. And the idea of all this is the persistence of the brand motto "loyal to the truth of the voice".

　　In 1993, engineers of B&W innovatively developed Nautilus Audio, which changed the original audio box from adopting a straight side resonance area, but made the sound have the effect of spiral diffusion, thus reducing the resonance and distortion of treble. Now this design has been used in seven tweeters in the whole car. The tweeter is made of aluminum, which is lighter and stronger. It can make the sound breaking point outside the audio range that human ears can recognize, so as to provide a more pleasant and pure tweeter effect.

Kevlar midrange speaker

　　Besides Nautilus, Kevlar-made cone has unique visual effect and practical function, which is what B&W engineers are proud of. Kevlar is an aramid fiber material developed by DuPont, USA. This new material has low density, high strength, good toughness, high temperature resistance, and is easy to process and shape. Its strength is five times that of steel with the same quality, but its density is only one fifth of that of steel. Because Kevlar brand products are tough and wear-resistant, both rigid and flexible, they have the special ability of invulnerability. It is called "armor" in the military, so it is widely used in the manufacture of munitions such as bulletproof vests. Kevlar material used in vehicle speakers can achieve the similar effect as stopping bullets in destroying standing waves.

　　Of course, it may be a bit too mysterious to talk about these technologies. To put it bluntly, the medium-range speaker made of Kevlar can reduce the distortion rate, prevent the sound from breaking and improve the off-axis diffusion performance of the sound. To put it more bluntly, the sound stage effect can be wider. Therefore, the midrange speakers located at the front and rear doors and on the rear roof all use Kevlar speakers. Among them, the part on the door is covered with a silver aluminum panel and equipped with a looming yellow speaker, which has a unique visual effect.

Airflow subwoofer using aviation materials

　　A woofer, which uses an airflow subwoofer called "Fresh Air Subwoofer". It can communicate with the air outside the car to improve work efficiency and form a greater "empty box" effect.

　　It is reported that the loudspeaker is also made of aviation materials, and the maximum sound pressure level can reach 123dB, and the ultra-low frequency expansion can reach 10Hz, thus creating a more empty sense of sound stage space in the car.

More exciting videos are all on the car home video platform.

In the past 12 hours, what are the global film and television news worthy of attention? Time network selects your major.

The word-of-mouth of the DC superhero movie "X Task Force: All Members Assembled" was lifted. At present, the freshness of rotten tomatoes is 98%(60 fresh and 1 rotten), and the MTC is 78 (21 praise, 2 medium and 0 poor). This is almost the best pre-screening media reputation for DC Super English movies after Wonder Woman. In 2016, the rotten tomatoes in Suicide Squad were only 26%.

Ign: "Task Force X: Full Assembly" is an exciting and wild trip, and it is also the best film in DC for many years.

Entertainment Weekly: The script is in disorder, with a grudging sense of holiday revelry. With stupid jokes and banging BGM, the death toll in the film is rising. ….. Half of the jokes didn’t hit the point, but compared with the boring previous work, this one of Goon at least carried forward the "nonsense".

"Hollywood Reporter": I found a completely different and enjoyable style from my previous work, and also told a story worth reading.

02. Will Smith’s new film "King Richard" is exposed in Chinese characters.

Warner’s new film King Richard, starring "Shi Huang" will smith, was first previewed in Chinese characters. The "Richard" in the title refers to richard williams, the father of the famous tennis sisters venus williams and Serena serena williams. The film will be released in North America on November 19 this year, and HBO Max will be launched simultaneously. This film focuses on Richard’s perseverance. He trained his two daughters to play tennis at an old tennis court in Compton, California (a famous crime and drug-ridden area in Los Angeles), and finally sent them to the grand slam throne-23 Serena and 7 Venus, which also made them among the greatest athletes in the world.

03. Marvel Comics’s "Shang Qi" new forecast Tony Leung Chiu Wai-Liu Simu father and son go to war.

The Marvel movie universe’s first Chinese super-English movie "Shang Qi and the Legend of ten ring" released a new preview (in Chinese), and the action drama was very explosive. The film, starring Liu Simu, Tony Leung Chiu Wai, Awkwafina, Yang Ziqiong and Chen Fala, will be released in North America on September 3rd.

04. Marvel animated series "What if …? "Send a role poster"

Marvel animation series "What If" released a role poster, and the super-advanced cosmic race "Observer" voiced by jeffrey wright appeared, and he will be the narrator. The play has changed many well-known stories and characters of Marvel Comics. "What if XX is not XX, but XX?" If Peggy Carter is the super soldier Captain Carter, if Iron Man and Killmonger team up, if Panther becomes Star-Lord, if … this drama will return to dubbing starring multiple MCU, and it will start to land on Disney+ on August 11th.

05. Netflix requires all American crews to be vaccinated with COVID-19 vaccine.

Netflix will require all American-made film and television crews to be vaccinated with COVID-19 vaccine, which is the first large-scale studio in Hollywood to stipulate this requirement. Last week, Hollywood trade unions and large studios reached a new agreement to return to work, allowing producers to "choose to implement a compulsory vaccination policy for actors and staff in Zone A (actors who appear without masks are the most critical areas for filming) on a case-by-case basis, but not for members in Zones B, C and D". No matter what the vaccination status is, the staff in the Los Angeles area need to be tested by COVID-19 frequently. At present, all residents in Los Angeles are required to wear masks indoors in their workplaces and businesses.

06. Netflix wants Lanolin to join the team.

Scott Stuber, owner of Netflix’s original film division, said he would do his best to win Christopher Nolan’s next film. He said that he had had many exchanges with Nolan. Although Nolan still had concerns about Netflix’s inability to make a global cinema distribution, Netflix did not give up. Stuber said, "Nolan is a great filmmaker. I will do my best. I learned to be thin-skinned in this industry. Be knocked down and get up. " Nolan has been working with Warner since Insomnia in 2002.

　　For a long time, the broadcast volume is usually regarded as an important reference to judge whether a work is popular or not. Production companies spend money to brush the amount, and the data comparison between video websites has been repeatedly banned. The falsification of broadcast volume has long been an open secret of the industry. There are even some self-deprecating jokes in the film and television circle, such as "China’s 800 million netizens are not enough" and "the global population is not enough for a drama" … … It can be seen that the phenomenon of water flooding in the network clicks of film and television dramas is very serious. According to statistics, in 2017, there were 12 TV dramas with more than 10 billion hits, of which the highest film and television work even played 45.79 billion times during the year. The "big" data of some film and television works even far exceeds the global population, and the problem of fraudulent clicks is obvious.

　　In June this year, the Propaganda Department of the Central Committee, the Ministry of Culture and Tourism, the State Taxation Administration of The People’s Republic of China, the State Administration of Radio and Television, and the State Film Bureau jointly issued the Notice, which demanded that social benefits should be put in the first place and resolutely opposed to box office, ratings and clicks.

　　In order to bid farewell to the "traffic-only theory", iQiyi recently announced that it would close the "play volume" display at the front desk, and replace it with the content heat of comprehensive user discussion, interaction and multi-dimensional play indicators. Recently, the reporter found through the online shopping platform that many merchants are still providing related brushing services. Almost all video platforms are clearly priced, and a few to dozens of pieces can brush 10,000 hits. When the reporter asked, "Can I still buy the amount of iQiyi?" When this kind of question is asked, the reply is "the amount of wonderful art of sex is too troublesome, so I don’t take orders."

　　In this regard, the reporter interviewed Wang Xiaohui, the chief content officer of iQiyi. In his view, "Excessive attention to the broadcast volume has brought many adverse effects to the industry, and a large number of high-quality works have been buried because of the lack of an objective and fair evaluation system. Many practitioners simply compare the amount of broadcasts, distorting the initial intention of creation, and even breeding illegal or unethical behaviors such as brushing. The bad phenomenon of only playing volume theory has caused harm to the industrial chain, platform, producers and users. In order to change this bad atmosphere, Iqiyi decided to take the lead in closing the display of the front-end broadcast volume, returning its focus to creation and providing users with quality content and service experience. "

　　In the eyes of the industry, a large part of the reason for "brushing" is that the change of the distribution mode of film and television dramas now makes the voice of video websites more and more important, which forces the film side to brush up the amount of play to "compete" with it. However, once a video website is labeled as "data fraud", the goodwill and credibility of this website will be greatly reduced. This is not only related to the development of the website, but also to the prospect of the film and television industry. How to change the impact of the current broadcast volume fraud, Wang Xiaohui believes: "From a global perspective, mainstream video playback platforms and market monitoring institutions have been exploring more dimensional evaluation systems to reflect users’ love for content. At present, we choose to replace the previous broadcast volume with content popularity and provide users with more diversified indicators. "

　　Zhu Chuanxin, a young scholar in the Art Department of China Communication University who has been engaged in online literature and art research for a long time, thinks: "Facing the increasingly outrageous network ‘ Big ’ Data, the online video industry is actively counterfeiting and consciously maintaining an honest, fair and orderly market environment. At the same time, it needs to keep a clear understanding: even if the data is accurate and reliable, the number of clicks is not equal to the artistic quality, and the latter is the sustainable development of video websites ‘ Lifeline ’ 。”

　　Not only the number of clicks, but also the principle of unity of profound thought, exquisite art and excellent production, and the orientation of quality evaluation as the core will surely become the core standard in the scientific evaluation system of network audio-visual program quality. The prosperity and development of literary and artistic creation in the new era needs a clean and honest cyberspace. In the future, with the development and maturity of video websites, establishing an objective and scientific data system, truly understanding the influence and effect of content, and bursting the "bubble" of broadcast volume is the way for the sustainable development of the industry.

　　(Guangming Daily reporter Niu Mengdi)

CCTV News:On March 8, a second-grade girl from Quzhou City, Zhejiang Province wrote a composition to her mother: "My mother is a policeman. She is very beautiful and brave. Yesterday morning, I found my mother disappeared. My grandmother told me that Kaihua had an epidemic and my mother went to Kaihua to fight the epidemic. I hope my mother will beat ‘ Virus ’ 。”

Lei Lei, a policeman, told the CCTV reporter that she and her husband are both policemen. They are a special family with two policemen, and both of them often work overtime. The two daughters are very sensible and always support their work. In their eyes, the police are heroes. Whenever they say they want to work overtime, the daughters will say, "OK, then let’s sleep with grandma."

After receiving reinforcements at 11: 00 pm on March 6, Lei Lei, a policeman, didn’t have time to say goodbye to his sleeping daughters. He hurriedly called his grandmother to help take care of the children and went to the front line to fight the epidemic overnight. After arriving in Kaihua, Lei Lei, a policeman, started the "continuous rotation" mode, cleaning and distributing protective equipment every day, and arranging meals for the frontline civilian auxiliary police. In the meantime, because she was so tired, she fell asleep briefly on the lounge chair in the duty room of the lobby at 1 am on March 7 … …

"Because I just learned to ride a bike, and now my new bike has arrived, but my mother is not here. I really want to see my mother." Seeing the composition written by the eldest daughter, Lei Lei, a policeman, said that she took her two daughters out to play last Saturday. They used other children’s bicycles to learn to ride, so she bought a car for the children at that time, and now the car has arrived home. "I hope that the epidemic can end soon. Now it is spring outside, which is very suitable for taking children out for cycling."

Special feature of 1905 film network　Last week, the mainland box office closed at 708 million yuan, and in the first week of the new film, there were countless circles of powder, which attracted attention with the theme of "telecom fraud" which was very close to life and only won 10 million box office; The heat has not diminished, and it has once again topped the list, ranking fourth with a stable trend; Two films were on the list by showing surprises in advance.

From December 4 to December 10, there were 2.01 million screenings, and the number of people watching the movie was about 22.05 million.

Paddington Bear 2 broke through 100 million yuan in the first week, but it didn’t end the "dream-seeking" championship.

Stills of Paddington Bear 2 movie

Paddington Bear 2, a Xiong Haizi from Britain, officially landed in the mainland cinema last Friday, earning 22.49% of the box office on the first day of its release with 24.95% of the films. Since then, the film has maintained a single-day film release rate of more than 20%, and the box office trend has risen steadily, successfully breaking through the 100 million yuan mark in the first week. At present, the film’s Douban score is 8.4, which not only does not fall into the "sequel cycle" word-of-mouth transcendence (Douban score is 7.6), but also easily surpasses the previous film’s total box office in the mainland in 2015 (99.89 million yuan) to achieve a series of new highs.

The significance of popularizing the law of "Huge Call" is higher than the market value.

"Huge Call" movie stills

Directed by Peng Shun and starring Cheney Chen, Joseph Chang and Kwai Lun Mei, The Huge Call was officially released last Friday. The film was based on a real telecom fraud case filed by the Ministry of Public Security. As the first anti-telecom fraud film in China, the film attracted great attention as soon as it was released. On the first day of the film’s release, it ranked third in the box office list with 14.56% of the films, and many moviegoers admitted that this film was "the most suitable movie for the elders at home".

The Mystery of Beloved Van Gogh Starry Sky opens a new chapter in art films.

Film stills of The Mystery of Beloved Van Gogh Starry Sky

Neither biographical film nor animated film is the most mainstream film type in the mainland film market, but last week, a film combining the two types, The Mystery of Beloved Van Gogh Starry Sky, landed on the national big screen. This film is the world’s first animated feature film in oil painting style, which reveals the mystery of Van Gogh’s death in a "painting" way. On the first day of the film’s release, the release rate was only 16%, which rose to 24.15% after word-of-mouth fermentation. Among many blockbusters, the film’s first week box office closed at nearly 30 million yuan, and its performance was excellent in this type of film. Throughout this year’s mainland film market, many small-scale films have staged a counterattack battle, which not only represents the increasingly diversified development of the mainland film market, but also the active choice of films by mainland moviegoers.

"Journey to the Dream Ring" won the first place in the week, and the box office trend was stable and orderly.

Film stills of "Journey to the Dream Ring"

Pixar’s first mainland "explosion" "Journey to the Dream Ring" entered the third week of release, and the box office trend was still good. The total box office exceeded 800 million yuan, winning the box office championship for two weeks and winning the box office championship for 15 days in a row. Even the release of Paddington Bear 2, which wanted to compete with it, failed to pull it off the championship. At present, the single-day arrangement of "Journey to the Dream Ring" is still around 30%. This week will be a crucial week for the film to break through 1 billion yuan on the eve of the upcoming Lunar New Year file.

"Fanghua" and "Fanghua" are shown ahead of schedule, and the New Year’s Eve craze is started in advance.

Film stills of "Fanghua"

Last weekend, the two films "Fanghua" and "daoist magic" were screened in advance, and both of them earned more than 10 million box office, and they were ranked third and fourth in the box office list on Saturday (December 9), and both of them reached nearly 50% attendance rate with only 3% single-day filming. The popularity and expectation of the two films can be seen. On the one hand, Fanghua finally met the audience after "bumps"

Daoist magic movie stills.

This week, it officially entered the New Year’s Eve, and domestic blockbusters were shown in a concentrated way. The debut of two blockbusters, Fanghua and daoist magic, is bound to set off the first wave of climax of the year-end festival in the mainland film market. The imported film "Only Miao" strives to survive in the cracks, and whether the French humorous "Christmas Dinner" can stand out from the encirclement needs to be tested by the market. In addition, there are other films that intend to share a piece of the cake in the early stage of the New Year’s Eve. Let’s wait and see who can reach the peak!

1905 Film Data College

Writer: phoenix de tears

There are thousands of marketing methods, and Reuters is one of them. In variety shows, Reuters’s marketing forms are various, and it plays an important role in the preheating and broadcasting period of the show. The simple variety Reuters map is produced and exposed by multiple roles such as stars, fans, drama parties, brands and marketing numbers. When Reuters becomes a conventional marketing method, the consequences of excessive Reuters, acting as a substitute for literature and Reuters’s fraud will also have a more or less impact on the whole industry.

author　| Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time　

edit　| Peninsula

source　| Cultural Industry Review

After the launch of "Sister Lang" in the new season, the Internet ushered in the explosion of Cyndi Wang. In the hottest days, there were many hot searches about her in Weibo, and her entries even began to dominate the daily list. Among them, in addition to the program, Cyndi Wang, which is full of life in Reuters, also has a strong enthusiasm, and the sweet girl after work has caused discussion among netizens.

　

The so-called Reuters refers to some unofficial photos, videos, star schedules, etc. At present, it has become an ordinary and popular marketing method. Judging from the variety shows, whether it’s the trip of the veteran season-broadcast variety runner to Reuters, or the recent topic that Miss Lang wears Reuters to and from work, it can be seen that Reuters marketing has gradually become an important "course" in the variety industry.

　

For variety shows, what are the specific forms of marketing in Reuters? What are the interests behind it? When Reuters became a star’s daily marketing tool, what problems were exposed?

"Thirty-six Strategies" of Variety Reuters Marketing

At present, the variety Reuters has many specific ways, such as program itinerary, guest lineup, star modeling, CP sense, variety link and so on, which runs through the whole stage from shooting to the end of the broadcast.

　

　

Before the program is broadcast, it is usually necessary to constantly create topics for exposure, and gain a certain audience base in the early stage, thus winning considerable ratings for the broadcast.

　

In the warm-up stage, Reuters marketing generally focuses on three aspects: program itinerary, guests and variety shows.

　

For location reality shows such as A Desired Life, My Wife’s Romantic Travel, Flowers and Teenagers, the Reuters of the itinerary is usually easy to arouse the curiosity of the program audience, stimulate the enthusiasm of the fans in the planning place of the program itinerary, and generate the motivation to promote it spontaneously during the off-air period.

　

△ "Yearning for Life" trip to Reuters

　

And some variety shows with flying guests, Reuters, who invited the star lineup, will attract attention. On the one hand, for the stars invited by well-known domestic variety shows, their fans will have a certain sense of pride, and then they are more willing to promote through Reuters; On the other hand, the program itself will also bring topic ahead of time because of the chemical reactions that different guest partners may stimulate, which will attract more attention from passers-by.

　

△ Running male guest Reuters

　

In addition, some Reuters will also reveal some links in the variety show, which is more likely to arouse the curiosity of star fans and audience and increase their expectation for the feature film because of its uncertainty.

　

△ "Chinese Restaurant" Variety Link Reuters

　

　

After the program starts, the focus of Reuters’s marketing will change, but the forms will be richer.

　

On the one hand, because variety shows are mostly close to daily life, it is almost impossible to have the freshness brought by costume dramas. Therefore, many variety shows will set up people for stars through modeling and costumes, which has also become an important gimmick for program promotion.

　

For example, in the Great Escape from the Chamber of Secrets, each guest will play a role in the story, and different costumes will become the basis for sorting out the roles. Reuters with the theme of program wearing has therefore become a necessity for each escape from the Chamber of Secrets, which will continuously promote the popularity of program broadcasting by arousing the audience’s prediction and discussion on the roles in the next issue.

　

△ "The Great Escape of the Chamber of Secrets" styling Reuters

　

As a result, the star private server business in Reuters’s picture was also formed. Because some stars don’t wear exaggerated and big-name costumes in their daily lives, this also allows fans to get the experience of "the same as idols" through low-cost consumption. The relationship between stars and fans is also closer.

　

　

On the other hand, group CP has also become a common operation in variety shows. Especially the sense of CP embodied in Reuters, compared with the deliberate creation in the program, the daily CP interaction is more loved by people.

　

△ Group CP from the map of Langjie Reuters

　

In addition, the Reuters marketing of variety shows is not only in the show, but also outside the programs such as commuting, which is common in variety shows while shooting and broadcasting. Reuters’s pictures with this theme can quickly draw close to the fans, especially in short videos with interactive nature or face shots that have not been over-retouched, and can restore more real stars to fans, thus more effectively increasing the audience’s stickiness of the program.

　

Multi-party "Mind" behind Variety Reuters Marketing

The seemingly ordinary variety Reuters map on the hot search actually contains many thoughts and interests. Not only the visible characters such as stars, fans and producers, but also the hidden characters such as clothing brands and marketing numbers.

　

　

In the marketing of variety show Reuters, stars, clothing brands and fans are in a special relationship structure. Stars wear clothes and accessories of a certain brand, and spread their own personal designs through the wearing style in Reuters’s picture, so as to realize the potential personal designs.

　

△ Meng Mei Qi "fashionista" people set up

　

The brand, on the other hand, opens its popularity with the help of Reuters, a celebrity private server, and adapts to the consumers who turn their fans into brands. At the same time, fans are exposed by Reuters, the star’s private server, and establish more potential contacts with them.

　

Due to the constant interaction between the three, stars and brands can slowly find their own marketing methods. For example, a star likes the daily wear of neutral style, and the corresponding brands can also cooperate with them to form positive guidance, thus promoting fan consumption.

　

　

In the marketing of variety Reuters, the producer, the marketing number and the audience constitute another relationship. Before the program starts, in addition to official publicity, the producers will also release a large number of Reuters to the marketing number, thus attracting the attention of the audience. In addition, these marketing numbers will also trigger discussion among netizens by creating topics, create a certain degree of memory among passers-by, and attract more passers-by powder for the program.

　

△ There are many marketing numbers on Tik Tok for short video shooting of "Star commuting".

　

Fans’ responses under the marketing number will also form useful feedback for producers, which can help them identify the market and be targeted in Reuters marketing.

　

△ Variety scenes similar to the "Beginning" of the explosion are easy to circle.

Hidden worries behind Reuters’s marketing

When Reuters marketing became the routine operation of variety shows, the problems it brought became more and more obvious.

　

Excessive Reuters: Affect editing and cause losses.

　

For Reuters, on the face of it, producers and fans generally resist. On the one hand, there is too much mystery and novelty in the broadcast of Reuters’s variety shows. Although variety shows are mostly in the form of periodical broadcast, such problems can be avoided through lens editing and deletion, but there will still be labor costs, and this selective editing may also lead to misleading plots.

　

△ Speaking rules in Sean Xiao fans’ super words

　

On the other hand, Reuters’s excessive editing and mending may also make the stars who are not expressive enough in the variety show passively disappear in front of the camera, thus causing psychological damage to the fans of these stars. Therefore, the overall attitude of fans towards Reuters is mostly resisted.

　

　

In addition, it is the negative influence brought by the substitute filming accompanied by Reuters. After the star agency has become a lucrative business, the whole agency industry has also begun to move towards involution.

　

It turns out that the clear and perfect Reuters map is the favorite of fans. Now, only when the "small composition" is well written, it is possible to harvest leeks well. Nowadays, writing on behalf of others has evolved into a network term of "literature on behalf of others" and formed a unique expression technique.

　

△ Image from Sohu Entertainment

　

However, due to the pursuit of eyeball effect in "substitute literature", many times deliberate fabrication or vocabulary creation easily affects the setting of some links in the variety show itself, resulting in misunderstandings in the hearts of the audience.

　

　

Nowadays, variety shows are willing to attract attention through group CP. But the problem is that the information revealed by Reuters’s map is probably just the imagination of the audience. If the program doesn’t have such an effect after broadcast, it will lead to the failure of fans’ expectations.

　

△ "Chinese Restaurant" Reuters hinted that Ding Zhen and Zhou Ye had a strong sense of CP, but the program presentation rarely reflected the sense of CP interaction.

　

In addition, if the producers try to cater to this setting, it will also bring some bad experiences to some fans, especially some star fans who exclude the CP group. For example, in the early days, the Running Man would implicitly bind Lu Han and Dilraba in the program, trying to harvest the topic with their CP, which once caused some disputes among fans.

tag

At present, the marketing of variety shows in Reuters has become a normal phenomenon. When Reuters Map, an illegitimate propaganda method, began to be included in the category of normal marketing, our understanding of variety shows and stars may begin to deviate. In essence, a variety show, if the content is not innovative enough and the final product performance is not good, no matter how good or how hidden the marketing means, will only be killing.

　

　　

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The exterior design of the eπ 008 is full of futuristic and technological sense, and its front face adopts highly recognizable design elements. The air intake grille adopts a closed design, which not only highlights the identity of the electric model, but also shows the exquisite craftsmanship. In terms of overall style, the design lines of the eπ 008 are smooth, and the body posture is low, creating a strong sense of movement and movement. In addition, the waist line design on the side of the body is also very unique, which enhances the three-dimensional and layered sense of the body. No matter from which point of view, the eπ 008 shows a very high level of design and craftsmanship.

eπ008的车身尺寸为5002*1972*1732mm，轴距达到3025mm，前轮距和后轮距均为1650mm。其侧身线条流畅且富有张力，营造出强烈的运动感。配备265/45 R21规格的轮胎，搭配独特的轮圈设计，进一步提升了车辆的运动风格和视觉吸引力。

eπ008的内饰设计独特且极具现代感，采用了一块15.6英寸的中控屏幕，带来清晰且直观的操控体验。中控台布局合理，集成了多媒体系统、导航、电话和空调的语音识别控制系统，使驾驶者能够更加便捷地操作。真皮方向盘手感舒适，支持手动上下前后调节，为驾驶者提供了良好的操控体验。座椅采用仿皮材质，主驾驶座椅具备加热、通风、按摩和头枕扬声器功能，提升了舒适性与豪华感。副驾驶座椅同样具备加热、通风功能。此外，前排座椅还配备了电动座椅记忆功能，方便驾驶者存储和调用个性化的座椅设置。第二排座椅则支持靠背调节和腿托调节，提升了乘客的舒适度，后排座椅支持比例放倒，增加了储物空间的灵活性。车内还配备了USB和Type-C接口，方便乘客为电子设备充电。前排座椅还配备了无线充电功能，方便驾驶者和乘客随时为手机充电。

eπ008搭载了一台1.5T 147马力的L4发动机，最大功率为108千瓦，最大扭矩为210牛·米。配合电动车单速变速箱，提供了平顺且强劲的动力输出。

综上所述，汽车之家车主 对eπ008的评价非常积极。他称赞了eπ008外观设计的大气，1.5T增程器的高效性能，以及车内空间的巨大优势。特别值得一提的是，他对车机语音助手的响应准确度表示赞赏，称其为他最喜欢的特色之一。

　　TV series The Longest Day In Chang’an stills information pictures

　　[Ask and cut the net text]

　　● The cultural consciousness of online novels with the theme of ancient costumes in the process of film and television adaptation has broadened the space for their development. At the same time, the arrival of the "internet plus" era has also brought a new opportunity and challenge to the development of online literature.

　　● From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but should be a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

　　From its germination, prosperity to popularity, online novels with the theme of ancient costumes have always been inextricably linked with Chinese traditional culture. The mature development of online literature can not be separated from the influence and nourishment of traditional culture, from the ancient costume theme in the early days, to the hot travel novels later, and to the increasingly popular online novels with biographical costume themes recently. In recent years, some popular TV series adapted from online novels, such as Hougong Zhenhuan Biography, Ruyi’s Royal Love in the Palace, legend of miyue, nirvana in fire, Do you know if it should be green and fat, The Longest Day In Chang’an and Joy of Life, show the grand Chinese history, classic poems and songs, and traditional folk customs one by one, coupled with different types and styles of plays, personalized character design and subtle cultural connotation, showing Chinese tradition. The cultural consciousness in the process of film adaptation of online novels with the theme of ancient costume broadens the space for their development, and the arrival of the "internet plus" era also brings a new opportunity and challenge to the development of online literature.

　　Let "overhead" land.

　　In the early stage of creation, online novels with the theme of ancient costume tend to adopt the writing style of "overhead" history, or construct the whole work in the mode of crossing time and space. This creative way far away from history has found a more reasonable solution in the process of film and television adaptation of online novels.

　　Wu Xuelan’s Biography of Zhen Huan, an online writer, is the main representative of returning to historical film and television works from online novels with overhead history. In the original work, the author fictionalized a dynasty, telling the story of a bloody incident in the former imperial harem from the first year of Ganyuan to the thirty years of Ganyuan. In the film adaptation, he chose to land in the Yongzheng period of the Qing Dynasty, relying on the history of the Qing Dynasty, to show that familiar and unfamiliar court story.

　　Joy of Life, an online novel, was originally a novel about crossing the theme. It tells the story of a dying patient in modern times, Fan Shen, who happened to cross the fictional country of Qingguo by chance and started a confusing adventure for the rest of his life, hence the name "Yunian Qing". In the process of film and television adaptation, the creator adopted the narrative mode of "play in play" to transform Fan Xian’s legendary experience of celebrating the country into the content of a novel written by Jasmine Zhang, a university student. This plot design not only conforms to the narrative logic of "crossing" the plot in the original work, but also complements the research idea of the protagonist Jasmine Zhang "analyzing the history of ancient literature with modern concepts", and better sews up the gap between the fiction of online literature and the official history, which makes a powerful exploration for the realistic return of novels with costume themes.

　　In addition, the accurate positioning of historical events is also a new attempt in the film adaptation of online novels in recent years. The TV series "legend of miyue" directed by Zheng Xiaolong tells the ups and downs of the life story of Mi Yue, the first empress dowager in China history and a female politician of Qin State in the Warring States Period. Among them, allusions such as "Returning to Zhao in perfect condition", "encircling Wei to save Zhao" and "uniting Lian Heng" are accurately reproduced, and figures such as Zhang Yi, Qu Yuan and Huang Xie also appear in the Warring States Period, realizing a high degree of integration of biographies and historical facts. It can be seen that the landing of "overhead" history, the reversal through time and space, and the innovative interpretation of celebrity allusions have become an important path for the film adaptation of online novels, gradually guiding the audience to pay attention to, respect and reflect on history, and to understand and observe reality with a more rational and comprehensive eye.

　　Let classical poetry "appear" vividly

　　Five thousand years of Chinese traditional culture is extensive and profound, which has become the spiritual soil for the creation of online novels with the theme of ancient costumes. At the same time, online novels actively absorb and transmit the artistic essence of Chinese excellent traditional culture. The emerging network literature forms and excellent traditional culture join hands to explore new ways forward.

　　In recent years, the film and television dramas adapted from online novels with the theme of ancient costumes have tried to integrate classical poetry and lyrics into film and television works, making a new attempt for the revival and dissemination of traditional poetry. At present, there are several types of reproduction methods of classic poems in popular dramas with costume themes adapted from online novels.

　　First, the name of the play is vividly used in poetry and allusions. For example, the title of the TV series "Do you know if it should be green, fat, red and thin?" is taken from the words in the Song Dynasty poetess Li Qingzhao’s "Like a dream, it rained last night and the wind blew suddenly." When the novel was published, seven poems were also used as the titles of each volume, namely, "Begonia blooms in my hometown today, and only famous flowers are bitter and lonely", "I faded my makeup from plum powder and painted a new red begonia", "Begonia doesn’t hesitate to be rouge, and I don’t wait for the golden house to recommend Huatang", "I don’t know that flowers are more gorgeous until I am pale, and I am eager to love Begonia", "How can I make peaches and plums speak, and sleep with a new begonia?" The title of each volume revolves around "Haitang", which coincides with "green, fat, red and thin". At the same time, the style of writing is the same, and the cultural heritage of the whole work is added.

　　Second, classic poems appear frequently in film and television works in the form of lines. For example, in "Biography of the Harem Zhen Huan", Zhen Xuan explained the origin of his maiden name to Yongzheng when he participated in the draft, and quoted the words "a beautiful waist" in Cai Shen’s "A Prune of Plums" in the Northern Song Dynasty, which coincided with Zhen Xuan’s charming appearance and cool temperament. At the same time, he also used Cai Shen’s words and quality to express his personal feelings to Zhen Xuan’s father Zhen Yuandao in the play. In addition, the characters in the play are lined with corresponding poems, which are closely related to the characters’ personalities and fates. For example, Shen Meizhuang chanted "I would rather hold the incense in the branches and die than blow it into the north wind" (Zheng Sixiao’s "Cold Chrysanthemum"), and An Lingrong sang "Advise you not to cherish the golden gowns, and advise you to cherish your youth. When flowers bloom, they must be folded straight, so don’t wait until there are no flowers and empty branches "(Yuefu poem" Goldilocks "), and the king of Guojun lamented on the night of Tanabata that" when the golden wind and the jade dew meet, they will overcome countless people "(Qin Guan’s" Queqiao Fairy ").

　　The third is to take the allusions in the famous works as the core plot of the film and television drama. For example, the hit drama Joy of Life quoted the poem "Stay in Qing Yu" in A Dream of Red Mansions: "Stay in Qing Yu, stay in Qing Yu, and suddenly meet a benefactor; Lucky mother, lucky mother, accumulated yin gong. Don’t be like my cruel uncle and traitor who loves money and forgets flesh and blood! It is multiplication, division, addition and subtraction, and there is a sky on it! " Taking this as the plot of the drama, and then persuading people to uphold the idea of helping the poor and helping the poor, which is highly consistent with the theme of the drama. The diversified and flexible use of classic poetry in the film and television works adapted from online novels not only expands the communication path of traditional poetry, but also creates an immersive space field for the audience to understand the profound meaning of poetry, which is a novel and extensive way of communication.

　　Let the "textual research fever" continue to heat up

　　The popularity of film and television dramas on mass cultural consumption is relatively high, and excellent ancient costume works can become a powerful carrier of traditional cultural communication to some extent. The audience’s "textual research" on customs, costumes and etiquette in film and television dramas has given new narrative dimensions to the works with the theme of ancient costume to a certain extent, and also put forward higher and stricter requirements for the writing of online novels with the theme of ancient costume.

　　Many details in the drama The Longest Day In Chang’an have caused a heated discussion among netizens. The drama focuses on depicting the prosperous scene of the Tang Dynasty, from the costumes and hair accessories, to the furnishings of daily life, and then to the scene setting of the times, all of which are exquisite and exquisite. In the play, Li Bi, played by Jackson Yee, has attracted everyone’s attention because of his lotus-crowned hair style with hair pins inserted from back to front. The audience carried out in-depth textual research and exploration around the production time and identity symbol of "Meridian Hairpin" and "Maoyou Hairpin". To some extent, this also increases the appreciation dimension of TV series.

　　In addition, the "bad teacher" played by Lei Jiayin in the play wears the "round neck robe" and "six-in-one boots", and carries the accessories such as "tie rope", "arm shovel" and "smoke pill" with him, which truly reproduces the mixed style and characteristics of Hu and Han in the Tang Dynasty. In the play, women’s clothing accessories such as "flowers", "bun", "skirt" and "half-chest skirt" mostly echo the characters in famous paintings and poems. "One scoop of food and one drink" has become an important method to spread traditional culture.

　　Do you know whether it should be green, fat, red and thin? nirvana in fire and other film and television dramas also reproduce Chinese traditional manners and customs exquisitely. When women meet each other every day, they ask each other "make-up safety" and perform "Wan Fu Li"; Men bow down and bow their hands; When the younger generation says hello to their elders, they will "cross their hands". These courtesies are numerous and varied, and they are also used in exquisite occasions. There are concrete explanations and graphic descriptions in works such as Shuo Wen Jie Zi, Tokyo Meng Hua Lu and Han Xizai’s Night Banquet.

　　There are also studies and unique displays of traditional ingredients and pharmacology of traditional Chinese medicine in film and television dramas. For example, in Ruyi’s Royal Love in the Palace, the delicacies such as chicken soup with purple ginseng and snow, lotus root with bi Nuo, milk cake and dark fragrant soup are often mentioned, which are unique in color matching. Even when chopsticks are dropped, the instant when the chopsticks touch the "chopsticks pillow" is particularly attractive. These designs convey the charm of Chinese traditional culture to the audience and bring visual enjoyment. At the same time, the "homophonic" and "metaphor" of dish names have also become an important driving force for the development of drama plots.

　　Another example is the interpretation of the efficacy of Rhizoma Smilacis Glabrae, Herba Scorzonepetae, Folium Perillae and Herba Hedyotidis Diffusae in "legend of miyue", which better integrates Chinese traditional culture and Chinese medicine, makes film and television dramas more pyrotechnic, and opens the pace for online literature to land in real life.

　　It can be seen that the details of traditional folk customs in film and television dramas can better stimulate the audience’s viewing enthusiasm and psychological expectations. The upsurge of "textual research fever" reflects, to some extent, the desire and pursuit of cultural values by film and television consumption, and therefore film and television dramas have become more diverse and multidimensional, becoming an effective way to convey traditional culture.

　　Let the creative concept always walk on the right path

　　Under the background of media integration, the network provides more possibilities for the spread of literature, and network literature also has a broader spread space. In the process of film and television adaptation, online novels with the theme of ancient costume have more new ways to inherit and popularize Chinese traditional culture.

　　The "little knowledge" pop-up window of "Do you know whether it should be green, fat, red and thin" broadcast on the video website timely and accurately explains the "knowledge points" in the series, and the design of real-time barrage, mini-theater and other links is novel and flexible, opening up a new position for the arrival of traditional culture to "new and new mankind".

　　Weibo’s hot topic search, friends circle forwarding, promotion of post bars and related cultural activities on the client side have, to some extent, become new ways to spread traditional culture in film and television dramas. At the same time, the film and television drama adapted from online novels has gradually opened up the linkage with games and animation, realizing industrial integration, providing reference and experience for the cross-industry communication of film and television drama, and also providing the possibility for the cross-industry communication of "national style and Chinese rhyme".

　　As some scholars have said, the correlation patterns between the literary value and market value of contemporary literary works are more and more diverse. The arrival of "internet plus" and the era of media integration has brought more possibilities for the spread of literature, art and culture, but it has also brought more tests and challenges. Writers of online novels need to uphold a firm cultural stand and cultural self-confidence, and spread and re-create Chinese traditional culture by removing the rough and the essence, discarding the dross and taking the essence. They should not introduce some pseudoscience, feudal ideas and metaphysical superstitions into their creation, which will lead to the loss of their creative ideas. From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

　　Under the background of media integration, the film and television works adapted from online novels are more diverse in strategies and ways to spread traditional culture. The interaction of industries such as network, literature, film and television, games and animation will make new explorations for the future development of online literature and network culture. In the face of such a new situation, we need to be full of longing, but also need to be vigilant at all times.

　　(Author: Ouyang Yifei, a lecturer at the School of Art and Design of Changzhou Institute of Technology, Dr. college of nanjing normal university, this article is a research project of philosophy and social sciences in Jiangsu universities "‘ Internet plus & rsquo; Film and television major in colleges and universities in the times ‘ Double span ’ Research on talent training mode "phased results)

On December 15th, Star Road Star Era ET extended-range four-wheel drive was officially launched, and three models were launched, with a price range of 239,800-289,800 yuan and a replacement price of 219,800-269,800 yuan. Compared with the existing models, the main change of ET extended-range four-wheel drive in Xingtu Xingyu Era is that it is equipped with a four-wheel drive system and a brand-new end-to-end high-end intelligent drive-Falcon intelligent drive system.

In terms of appearance, the overall design of the new car is basically the same as that of the previous two-wheel drive version. It adopts the simple design style that is popular at present, and the front grille adopts a closed design, with slender through daytime running lights, so that the front face has a strong sense of science and technology. The side lines of the car body are smooth and stretched, and the roof is straight, which ensures that there is enough rear head space in the car, and the currently popular hidden door handle is not absent.

The overall design of the rear is full, and the penetrating taillight group echoes the headlight group, which also adds a sense of hierarchy. In order to meet the individual needs of consumers, the new car has added three color schemes: Xinghan Grey, Xuanwu Grey and Kuangyizi.

In terms of interior, the new car still adopts a simple design style. The small-size LCD instrument has different heights from the display screen of the center console, which brings a patchwork visual effect. The two-spoke steering wheel adopts a home style. The co-pilot seat adopts zero-gravity seat, which can realize one-button zero-gravity lying and folding, and is equipped with ventilation, massage and heating functions. The rear seat can realize 130 seat back adjustment, and on the basis of heating function, ventilation and massage functions are added to further improve the riding comfort; At the same time, the new car is also equipped with a star bar, stepless control electric sunshade, intelligent electric glove box, Lion Melody master audio and so on. In terms of intelligence, the new car is equipped with Falcon intelligent driving system, with 30 high-performance sensors and dual DriveOrion chips, with a computing power of 508TOPS, which effectively guarantees the support of real-time data processing and complex algorithms, and has the functions of high-speed navigation, urban navigation and intelligent parking.

In terms of power, the new car adopts extended range power, the maximum power of 1.5T range extender is 115kW, and its thermal efficiency reaches 44.5%, which can realize 1L oil power generation of 3.67 kWh. The total power of the motor is 345kW and the total torque of the motor is 634N·m, and the fuel consumption of the new WLTC feed is as low as 5.9L/100km. In terms of battery life, the new car is equipped with a 41.2-degree battery pack, CLTC has a pure battery life of 240km and a comprehensive cruising range of 1500km. In terms of charging efficiency, the new car can charge the battery pack from 20% to 80% after charging for 17.5 minutes, and the battery life can be increased by 144km.

Summary:

Facing the fierce competition in China’s new energy market, relying solely on low prices can’t impress too many consumers. Only the models with reasonable prices and outstanding performance are what consumers like. Star Road Star Era ET extended-range four-wheel drive not only has outstanding power and good fuel economy, but also the addition of Falcon intelligent driving system makes the new car rank among the top of its class in intelligent driving. At the same time, the good reputation accumulated by Chery Automobile over the years will also become a plus item for its future impulse.

[Soda soda market trends]The main transaction price of soda ash and heavy alkali is about 1500 yuan/ton. This week, the output of soda ash was 695,300 tons, a decrease of 15,000 tons from the previous month or 2.11%. Among them, the output of light alkali was 288,600 tons, a decrease of 0.42 million tons from the previous month; The output of heavy alkali was 406,700 tons, a decrease of 10,800 tons from the previous month. This week, the total inventory of domestic soda ash manufacturers was 1,648,100 tons, an increase of 0.43 million tons or 0.26% compared with Monday. Among them, light soda ash was 701,400 tons, a decrease of 0.66 million tons from the previous month; 946,700 tons of heavy soda ash, an increase of 10,900 tons from the previous month. Due to the great pressure of supply and demand and the continuous accumulation pattern, the overall pressure of soda ash disk is great, and the macro expectation cools down after the superposition meeting, and the disk weakens. From the fundamentals of soda ash itself, the pattern of supply and demand is more obvious than that of glass surplus, and the production lines of downstream float glass and photovoltaic glass are obviously reduced, which aggravates the excess pressure. If there is no large upstream load reduction in the market outlook, the industry accumulation pattern will continue. It is expected that the short-term disk of soda ash will have a bullish mood driven by macro emotions, which is still a narrow range of shocks. Short-term operation can be considered near 1600 on the upper edge of the 01 shock range, and the short-term view is neutral.