Legal Daily News (Reporter Han Dandong Intern Li Ziwei) Since the beginning of this year, the "Net 2018" campaign has attracted the attention of all sectors of society, and many departments have taken actions to create a healthier and better cyberspace. Up to now, the rectification fields include audio-visual program products, Weibo, second shot, good-looking video, good rabbit video, fast video, short video such as tiger teeth and fighting fish, live broadcast websites, comprehensive video websites such as Tencent Video, Youku and iQiyi, and client software.

　　Under a series of actions by the competent authorities, the media also supervise the network audio-visual field by public opinion. CCTV has called the roll for many times this year, covering such fields as online games with pornographic violence, live webcasting platforms, ASMR audio content and animations involving incest and pornographic content.

　　A series of centralized rectification has achieved initial results, and most of the applications that spread bad information have been rectified. The reporter has been unable to find illegal content by searching keywords on the pages of several well-known online audio-visual platforms.

　　However, under strict rectification, there are still people who commit crimes against the wind. Guo Jie, a graduate student at a university in Beijing, told reporters: "After the rectification, the big video websites have changed a lot, but there are still a lot of content, and some people still push the information about pornography to the website or Baidu cloud disk."

　　Play "edge ball" to attract users

　　Audio-visual programs about pornographic violence spread in mass media channels have been effectively rectified, and obscene pornographic content promoted through interpersonal communication or community communication still exists at present because of its strong concealment and great difficulty in cracking down.

　　The Chinese translation of ASMR is "spontaneous perceptual meridian response", which is a new word used to describe the perceptual phenomenon. It is characterized by the stimulation of vision, hearing, touch, smell or perception, which makes people have a unique and pleasant sense of stimulation in the skull, scalp, back or other areas of the body, also known as "intracranial orgasm". After the introduction of China, a considerable number of audio, video and pictures with strong sexual implications spread vulgar and even obscene pornographic content under the guise of ASMR.

　　In June this year, the National Office of "Combating Pornography and Illegal Publications" interviewed the heads of many websites, such as Netease Cloud Music, Baidu Network Disk, Cat Ear FM and Dragonfly FM, and asked all platforms to vigorously clean up the ASMR content related to pornography and vulgarity, and strengthen the supervision and audit of related content.

　　Guo Jie told reporters: "ASMR is also in the process of rectification. After the rectification, the title of ASMR is gone, and all of them have been changed into audio content with sexual suggestion with the title of helping sleep and hypnosis, which can be found on many audio network platforms in China."　

　　The live broadcast platform cooperates with the social software community to introduce public live broadcast behavior into the private sphere and then conduct transactions, which is the usual practice of some network anchors.

　　The reporter searched with "ASMR" as the key word on several domestic live broadcast platforms, and there were no relevant search results. Search with "sleep-helping" as the key word, and a lot of content is being broadcast live. Most of the anchors in these live broadcast rooms are young women in revealing clothes. The anchor attracts the audience with revealing clothes and strong suggestive voice, and then displays the QQ group fan number or WeChat group number of the anchor on the barrage or live page.

　　A netizen who didn’t want to be named told the reporter, "There are often a lot of pornographic videos or fake ASMR in the group files of such QQ groups, most of which are free, and some small videos need to be paid, ranging from 20 yuan to 50 yuan. The phenomenon of pornographic live broadcast in QQ group has been going on for a long time, and many anti-pornography actions have not affected it. "

　　The reporter added a micro-signal provided by an anchor. The other party first sent a voice with sexual suggestion for more than 30 seconds, and then recommended the audio of 20 yuan and 50 yuan to the reporter, and promised that it would contain explicit obscene pornographic content.

　　In addition to ASMR, there are a large number of network anchors in live video websites playing "edge ball" in live broadcast. In a live broadcast application, the top network anchors are all women, ranging in age from their twenties to their forties and fifties, mostly young women.

　　These anchors are wearing thick makeup and revealing clothes in front of the camera, constantly talking about sexually provocative content, and some anchors will also swear. The anchors recommended in the page have more than 2000 real-time views.

　　The main content of the live broadcast is to persuade fans to brush gifts and meet some requirements of fans. In the barrage, fans keep commenting on "lower your clothes" and "stand up and look at your shorts".

　　A live broadcast platform is holding an anchor PK activity recently. Two anchors are cut into one screen, and they are allowed to perform talent PK within a specified time. The PK result is determined by the number of fans’ rewards, and the failed anchor will be punished. These punishments include the failure of the anchor to write Chinese characters on his chest with eyebrow pencil and then erase them, or to dance according to the requirements of another anchor and fans.

　　The anchor divides camps in the process of PK, calling on his fans to brush gifts to "defeat" each other, and at the same time meeting more requirements of fans within the specified time. In this process, the anchor will make a lot of provocative behaviors, even swearing after PK failure.

　　The live broadcast page constantly pops up system messages in the form of barrage. The message prompts: "Starlight conducts a 24-hour inspection of live broadcast content, and users can report pornographic content when they find it." However, the reporter did not find a reporting channel in the platform.

　　In this platform, users can use the third-party software such as WeChat, QQ and Weibo to log in with one click. When the membership level reaches level 4, they can privately trust the anchor, and at level 11, they can prevent silence. At present, they can upgrade their membership level by brushing gifts to increase their experience value.

　　Avoid censorship by interpersonal communication

　　The reporter’s investigation found that many obscene pornographic applications are promoted by human flesh, hiring people to advertise in games, post bars, websites and forums, and shouting "welfare video software plus WeChat and QQ" on the channel all day.

　　An insider told reporters, "criminals who spread and promote pornographic applications and websites prefer to use another way — — Make way for some ‘ Li ’ Let users take the initiative to promote. "

　　Subsequently, he provided an App QR code for a video application, with the code "F6EFRP" under the QR code. The reporter scanned the QR code, which is a link to download this application. After downloading, there are a lot of obscene pornographic videos in this application. The person familiar with the matter said: "The application that uses this promotion method generates personal promotion QR code for you. For example, ordinary users can only watch ten minutes or a video a day, and scanning this code download software with a number will improve your authority. It is efficient and safe, and it is spread by acquaintances, and it does not need to pass the review of the app store, so the possibility of being reported is greatly reduced."

　　The promotion and application can not only upgrade the authority, but also directly commission. Application promotion has been developed into an industry. Searching for "application promotion" related keywords on Baidu can find various companies and individuals that provide this service.

　　The reporter found an application promotion merchant in "Promotion Bar" and asked him if he could promote an application that could not be put on the shelves in the app store. The other party replied: "The application promotion fee is priced according to the specific App. Generally, 3 yuan started, and the application involving pornography is not impossible, but it is relatively difficult and needs to be increased."

　　On the one hand, such businesses provide application promotion and registration services, on the other hand, they also recruit a large number of part-time employees in QQ groups and post bars to promote applications, and then provide part-time employees with a draw according to the promotion amount, which is generally two yuan per order.

　　The insider revealed, "There is an industrial chain in this field, which has a large profit margin, and there has always been a market, so it will be ‘ Wildfire never quite consumes them, they are tall once more in the spring wind ’ . One is to collect advertising fees by large traffic, the other is to attract people to recharge or apply for membership directly by resources, and the third is to rely on illegal links, such as gambling websites. Many yellow websites rely on click-through rates, and then click on the link to directly enter online gambling. "

　　Guo Jie also told reporters that in the process of playing online games or visiting forums, he often saw people advertising for pornographic applications or websites, "it is not surprising." He added: "There are a large number of minors playing online games, and they will certainly come into contact with such advertisements frequently during the game. In this case, pornographic content is actually very easy for them, just click on the link or scan the code."

　　Strengthen the accuracy of law enforcement

　　According to the Eighth Investigation Report on the Internet Usage of Minors in China, 91.6% of minors have the experience of using the Internet, which is much higher than the overall internet access rate of netizens in China.

　　Wang Li works in Shanxi Branch of China Life Insurance Company. Her son is in the first grade of junior high school this year. She is full of worries about the bad information on the Internet.

　　"Once I accidentally saw my son reading an online novel, I checked the novel and found that it was full of violence and yellow content, and I was very worried about affecting his physical and mental health. Now that the Internet is so open, it is impossible for parents to completely restrict their children from watching and not watching. " Wang Li said.

　　In view of this phenomenon, Professor Wang Sixin, deputy dean of the School of Politics and Law, Communication University of China, said: "Internet pornographic content has been repeatedly banned because it has a certain demand, and content producers have also grasped this point. However, it will mainly have a negative impact on minors. The values of minors have not yet formed, the resolution is relatively low, and they like to imitate. We have the responsibility to create a healthy cyberspace for minors. "

　　Zheng Ning, deputy director of the Law Department of Communication University of China, told the reporter that at present, China’s network supervision laws and regulations mainly include the Network Security Law, the Measures for the Administration of Internet Information Services, the Provisions on the Administration of Internet Audio-visual Program Services and the Interim Provisions on the Administration of Internet Culture. On June 30, 2017, China Network Audio-visual Program Service Association issued the General Rules for Content Auditing of Network Audio-visual Programs, which clearly stipulated that "the content or plot of network audio-visual programs that render obscene pornography and vulgar taste, endanger social morality, and have adverse effects on minors should be truncated, deleted and broadcast".

　　"However, because network supervision is an emerging monitoring field spawned by the rapid development of the Internet, the practice time is not long, and it can only move forward in exploration." Zheng Ning said.

　　Wang Sixin said: "Except for some people who blindly pursue economic benefits, the requirements for online content in relevant laws and regulations are not particularly specific at present, and the content standards need to be strengthened. Another is that the cleaning and filtering of bad content needs to strengthen the intensity and depth of law enforcement, strengthen the accuracy of law enforcement, and let relevant industries and personnel take advantage of it. "

More than half of the process of the Lunar New Year is over, and the 2022 Spring Festival file is ready to go. As the first of the three golden files, the Spring Festival file is getting more and more blocked every year. According to the data of Lighthouse Professional Edition, up to now, there are 14 movies, and there is no sequel to this explosion movie. The genre is almost the same as comedy, plot, family animation and other "old three". At present, it is the time when the marketing of the Spring Festival films is launched, and materials are being laid to warm up the market. However, the reporter found that several of these 14 films have been "silent" for a long time, bringing some variables to the Spring Festival films.

Yangzi Evening News/Zi Niu Journalist Kong Xiaoping

Intern Bian Shulei

No explosive sequel, recklessly content, theme and lineup.

According to the data of "Want to See" in the professional edition of Lighthouse, the pre-screening attention of the Spring Festival in 2022 can be roughly divided into three echelons, among which the three films "Super Family", "Miracle" and "Four Seas" have the highest attention, forming the first echelon. At present, the data of "Want to See" ranges from 140,000 to 220,000, and the amount of attention is high. Shen Teng is the Super Family.

There is no explosive sequel like Tang Detective 3 and Catch the Demon 2 in the Spring Festival of 2022, so the pre-marketing of each film is about the "hard power" of content, theme and main lineup. From this point of view, The Super Family, Miracle and Four Seas have their own advantages.

The animated family movies occupy half of the country, and the theatrical versions of the four IP’s "Little Tiger Dun Hero", "Cherry Maruko", "Bears Appear" and "Pleasant Goat and Big Big Big Wolf" will compete together.

Poster of "Little Tiger Pier Hero"

In addition, there are many small and medium-sized movies on the list of Spring Festival files, such as Little Tiger Pier Hero and Play Like Life. It is not uncommon for a small piece to break into the golden file in the past, but the ending is different. It will be clear at that time whether they are the atmosphere group of the big schedule or the strength group.

Happy New Year’s Eve, two twist films "rolled up"

The Fantasy Comedy Movie "Super Family" starring Allen and Shen Teng is a Mahua FunAge film directed by director Song Yang again after "Shameful Iron Fist". This film tells the story of Zheng Qian (Allen) who ran away from home many years ago and went back to his hometown Kasic to attend his grandfather’s funeral, but witnessed the family triggering super powers. At the same time, Zheng Qian was robbed of his own APP by the evil mayor, Qiqikov (Shen Teng). Zheng Qian was forced to unite with his super-powerful family to resist begging.

It is worth mentioning that Shen Teng continued his "indissoluble bond with Russia" this time, from the variety show showing Russian, to pretending to study in Russia in the movie "My hometown and I" and "Liang Ma", and this time he really came to Russia to shoot, which made the audience very curious about "exotic Shen Teng". "Super Family" has added a new setting of "super power" to Mahua FunAge-style comedy, and it is expected to become a dark horse player in the Spring Festival.

It is reported that the film "Super Family" is the most expensive and difficult film in the history of Mahua FunAge, and it can be said to be "unprecedented" in shooting cycle and scale. Director Song Yang led the crew to cross-border shooting and travel to six places, with Russian shooting accounting for nearly 50% and over 1,700 special effects shots. This is an all-round upgrade of Mahua FunAge’s film production industry, with Starlight Glimmer behind the scenes. The film assembled Zhang Ying, the photography director of Sheep Without A Shepherd’s Ignorance, production designer Meiqing Huang, the action director of detective chinatown series, and Jiang Yan, the visual effects director, who had participated in many Hollywood special effects blockbusters such as Ant Man, Black Panther’s Hunger Games.

Another Mahua FunAge film, The Killer Is Not Too Cold, is produced by Yan Fei and Peng Damo, directed and written by Xing Wenxiong. This film tells the story of an actor who accidentally hits a real killer.

Miracle is a story with the most special temperament and the pursuit of happiness by ordinary people.

Different from the hustle and bustle in Mahua FunAge, the key words of Miracle are: Muye Wen, Jackson Yee, Shenzhen’s pioneering work, and sense of the times, all of which make this film have a different temperament from other films in the Spring Festival.

In Shenzhen, a city full of dreams and unlimited opportunities, Miracle, a story about ordinary people’s pursuit of happiness, contains great universal emotional power behind it. After Dying to Survive, director Muye Wen finally brought a realistic film. Muye Wen said that Dying to Survive is a hero at a relative social level, and Miracle is an individual hero in this era. "About affection and love, it is for his family and the people he cares about." "Miracle" will continue the universal resonance in Muye Wen’s works and show the most touching and sincere things in ordinary people’s stories. Under the original intention of this creation, "Miracle" is no longer a distant and great concept, but it means everyone’s extraordinary actions in the face of life.

The leading actor is Jackson Yee, a new generation acting school. In the past two years, Jackson Yee’s acting skills have made great progress and won many awards. A Little Red Flower, Better Days and The Battle at Lake Changjin are masterpieces of word-of-mouth and box office in Qi Fei. Since The Battle at Lake Changjin, many netizens have said that Jackson Yee may be one "Miracle" away from the first "Billion Actor" after 00.

During the Spring Festival of World War III, Han Han came back with Four Seas.

"Four Seas" is Han Han’s fourth film, and this is his third sprint for the Spring Festival. His first film "Never Will See You Later" won 629 million box office in the summer of 2014, which was the tenth in the box office list and the fifth in domestic films. The second film "Riding the Wind and Breaking the Waves" earned 1.046 billion box office in the Spring Festival of 2017; In 2019, I took "Flying Life" to fight the Spring Festival again, and in the attack of The Wandering Earth and "Crazy Alien", I gained 1.728 billion box office.

It is reported that "Four Seas" tells the story that Wu Renyao (Haoran Liu), a teenager who is good at motorcycle stunts, meets his father Wu Renteng (Shen Teng) who he hasn’t seen for many years again. At this time, the girl Huansong (Liu Haocun) and her brother’s motorcade accidentally break into their lives, and they will eventually become famous all over the world or become a home all over the world. Through the first three works, Han Han not only won the double authentication of market and word of mouth, but also left a deep impression on the audience with his unique "Korean humor" and distinctive work style.

The Year of the Tiger came, and the short video "online celebrity" and "Little Tiger Pier Hero" airborne.

Family fun animated film is a must-have dish on the menu of the Spring Festival. There are as many as four or five cartoons in the Spring Festival in 2022. In addition to the familiar faces "Bears", "Pleasant Goat and Big Big Big Wolf", there is finally fresh blood. On December 21, the national wind animated film "Little Tiger Pier Hero" was officially announced to be in the Spring Festival file, which is commendable.

In December 2018, the image of a tiger-headed tiger pier appeared on the short video platform, which was quickly loved by a large number of children and young audiences. Today, this cute tiger child has become a highly regarded original national IP.

On the occasion of the arrival of the Year of the Tiger, Xiao Hudun in the story ushered in his first "animal year", and his wonderful story will be presented in the form of a movie for the first time. "The Great Hero of Xiaohudun" tells the adventure story of Xiaohudun chasing the dream of the escort in his heart. Not only does it focus on Hu Dun’s dream of becoming a hero, but a series of curious background stories such as his life experience and family will also be unfolded one by one, and his characters will be more full. The organic integration of family ties, Chinese New Year and dreams makes the film have the atmosphere of family fun in the Spring Festival.

Say one more word

Many "lost voices" movies may face variables.

Counting the 14 films of the Spring Festival at present, many of them have similar phenomenon characteristics, for example, the booking time is "not the earliest but earlier", and the booking time of Cherry Maruko: Fantasy Notes, Jurassic Paradise and Play Like Life is January 29, July 19 and September 14 this year respectively. Announced to enter the Spring Festival file early, and brushed a wave of presence and attention for the film in advance. Even if the file was temporarily withdrawn, the free heat was also felt. In addition, several films have not been updated recently, such as Cherry Maruko: Fantasy Notes, tangdao, Jurassic Paradise, etc. Even Zhang Yimou’s Sniper did not release the preview and other materials after the announcement of the file on November 22, and Breaking Through Guanwei did not update it after October.

I still remember that in the Spring Festival of 2019, there were at most 13 films scheduled, and only 8 films were released on time when they were officially released, among which Happy Events in Rivers and Lakes, Animals Attack, Days Never Fall Hotel and so on were silently withdrawn.

At present, there are still 40 days before the opening of the Spring Festival in 2022. The layout of the Spring Festival file can’t be said to be a foregone conclusion, and many "voice-lost" films may face the variables of staying or staying.

Cctv news In March 2010, a car accident changed the life track of Zeng Wei, a girl born after 1985. She was identified as a fourth-grade physical disability, and since then, headaches, numbness and other sequelae have plagued her every day.

Before the accident, Zeng Wei was a doctor and opened a clinic in Wu Shan Village, Huaxi District, Guiyang. Now, she has to choose to start a new business. Considering her own situation and understanding of the disabled group, she founded a mosaic glass factory and recruited a large number of disabled people.

Xiao Liu is a deaf-mute and doesn’t like to communicate with others when he first came to the glass factory. Zeng Wei often chats with him, which is more helpful in life and work. Gradually, Xiao Liu became cheerful. He is smart and eager to learn, and he can do some complicated work well. Now, Xiao Liu’s monthly income has exceeded 4000 yuan.

A few years ago, the village-run schools in Wu Shan Village of Guiyang City faced closure due to financial difficulties, which meant that many children in the village would have no schooling. After understanding the situation, Zeng Wei quickly invested in a Chengxing school. In order to let the teachers who live far away feel at ease in teaching, she also arranged dormitories for the teachers out of her own pocket. Every year, the school will have a funding gap of 30,000 to 50,000 yuan, and Zeng Wei will use the income of the factory to subsidize the school.

For schools, the education of left-behind children is a big problem. Zeng Wei and the teachers discussed the educational methods and gave classified guidance to the left-behind students. Over the years, the school has reduced tuition and miscellaneous fees for 110 students by more than 45,000 yuan, and the enrollment rate has remained above 90% all the year round.

In addition to donating money for education, Zeng Wei also mobilized students to form a volunteer service group to care for the poor elderly. They are led by teachers and regularly help the elderly in the village to do farm work and housework. Zeng Wei has many years of medical experience and is very familiar with health preservation. Over the years, she has given more than 50 lectures on health and shared her experience with nearly 2,500 people.

Today, Zeng Wei’s biggest dream is still related to the education of children in her hometown. By her side, love is growing from point to line, from line to surface. Here, let’s say "thank you" to this charity messenger!

　　TV series The Longest Day In Chang’an stills information pictures

　　[Ask and cut the net text]

　　● The cultural consciousness of online novels with the theme of ancient costumes in the process of film and television adaptation has broadened the space for their development. At the same time, the arrival of the "internet plus" era has also brought a new opportunity and challenge to the development of online literature.

　　● From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but should be a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

　　From its germination, prosperity to popularity, online novels with the theme of ancient costumes have always been inextricably linked with Chinese traditional culture. The mature development of online literature can not be separated from the influence and nourishment of traditional culture, from the ancient costume theme in the early days, to the hot travel novels later, and to the increasingly popular online novels with biographical costume themes recently. In recent years, some popular TV series adapted from online novels, such as Hougong Zhenhuan Biography, Ruyi’s Royal Love in the Palace, legend of miyue, nirvana in fire, Do you know if it should be green and fat, The Longest Day In Chang’an and Joy of Life, show the grand Chinese history, classic poems and songs, and traditional folk customs one by one, coupled with different types and styles of plays, personalized character design and subtle cultural connotation, showing Chinese tradition. The cultural consciousness in the process of film adaptation of online novels with the theme of ancient costume broadens the space for their development, and the arrival of the "internet plus" era also brings a new opportunity and challenge to the development of online literature.

　　Let "overhead" land.

　　In the early stage of creation, online novels with the theme of ancient costume tend to adopt the writing style of "overhead" history, or construct the whole work in the mode of crossing time and space. This creative way far away from history has found a more reasonable solution in the process of film and television adaptation of online novels.

　　Wu Xuelan’s Biography of Zhen Huan, an online writer, is the main representative of returning to historical film and television works from online novels with overhead history. In the original work, the author fictionalized a dynasty, telling the story of a bloody incident in the former imperial harem from the first year of Ganyuan to the thirty years of Ganyuan. In the film adaptation, he chose to land in the Yongzheng period of the Qing Dynasty, relying on the history of the Qing Dynasty, to show that familiar and unfamiliar court story.

　　Joy of Life, an online novel, was originally a novel about crossing the theme. It tells the story of a dying patient in modern times, Fan Shen, who happened to cross the fictional country of Qingguo by chance and started a confusing adventure for the rest of his life, hence the name "Yunian Qing". In the process of film and television adaptation, the creator adopted the narrative mode of "play in play" to transform Fan Xian’s legendary experience of celebrating the country into the content of a novel written by Jasmine Zhang, a university student. This plot design not only conforms to the narrative logic of "crossing" the plot in the original work, but also complements the research idea of the protagonist Jasmine Zhang "analyzing the history of ancient literature with modern concepts", and better sews up the gap between the fiction of online literature and the official history, which makes a powerful exploration for the realistic return of novels with costume themes.

　　In addition, the accurate positioning of historical events is also a new attempt in the film adaptation of online novels in recent years. The TV series "legend of miyue" directed by Zheng Xiaolong tells the ups and downs of the life story of Mi Yue, the first empress dowager in China history and a female politician of Qin State in the Warring States Period. Among them, allusions such as "Returning to Zhao in perfect condition", "encircling Wei to save Zhao" and "uniting Lian Heng" are accurately reproduced, and figures such as Zhang Yi, Qu Yuan and Huang Xie also appear in the Warring States Period, realizing a high degree of integration of biographies and historical facts. It can be seen that the landing of "overhead" history, the reversal through time and space, and the innovative interpretation of celebrity allusions have become an important path for the film adaptation of online novels, gradually guiding the audience to pay attention to, respect and reflect on history, and to understand and observe reality with a more rational and comprehensive eye.

　　Let classical poetry "appear" vividly

　　Five thousand years of Chinese traditional culture is extensive and profound, which has become the spiritual soil for the creation of online novels with the theme of ancient costumes. At the same time, online novels actively absorb and transmit the artistic essence of Chinese excellent traditional culture. The emerging network literature forms and excellent traditional culture join hands to explore new ways forward.

　　In recent years, the film and television dramas adapted from online novels with the theme of ancient costumes have tried to integrate classical poetry and lyrics into film and television works, making a new attempt for the revival and dissemination of traditional poetry. At present, there are several types of reproduction methods of classic poems in popular dramas with costume themes adapted from online novels.

　　First, the name of the play is vividly used in poetry and allusions. For example, the title of the TV series "Do you know if it should be green, fat, red and thin?" is taken from the words in the Song Dynasty poetess Li Qingzhao’s "Like a dream, it rained last night and the wind blew suddenly." When the novel was published, seven poems were also used as the titles of each volume, namely, "Begonia blooms in my hometown today, and only famous flowers are bitter and lonely", "I faded my makeup from plum powder and painted a new red begonia", "Begonia doesn’t hesitate to be rouge, and I don’t wait for the golden house to recommend Huatang", "I don’t know that flowers are more gorgeous until I am pale, and I am eager to love Begonia", "How can I make peaches and plums speak, and sleep with a new begonia?" The title of each volume revolves around "Haitang", which coincides with "green, fat, red and thin". At the same time, the style of writing is the same, and the cultural heritage of the whole work is added.

　　Second, classic poems appear frequently in film and television works in the form of lines. For example, in "Biography of the Harem Zhen Huan", Zhen Xuan explained the origin of his maiden name to Yongzheng when he participated in the draft, and quoted the words "a beautiful waist" in Cai Shen’s "A Prune of Plums" in the Northern Song Dynasty, which coincided with Zhen Xuan’s charming appearance and cool temperament. At the same time, he also used Cai Shen’s words and quality to express his personal feelings to Zhen Xuan’s father Zhen Yuandao in the play. In addition, the characters in the play are lined with corresponding poems, which are closely related to the characters’ personalities and fates. For example, Shen Meizhuang chanted "I would rather hold the incense in the branches and die than blow it into the north wind" (Zheng Sixiao’s "Cold Chrysanthemum"), and An Lingrong sang "Advise you not to cherish the golden gowns, and advise you to cherish your youth. When flowers bloom, they must be folded straight, so don’t wait until there are no flowers and empty branches "(Yuefu poem" Goldilocks "), and the king of Guojun lamented on the night of Tanabata that" when the golden wind and the jade dew meet, they will overcome countless people "(Qin Guan’s" Queqiao Fairy ").

　　The third is to take the allusions in the famous works as the core plot of the film and television drama. For example, the hit drama Joy of Life quoted the poem "Stay in Qing Yu" in A Dream of Red Mansions: "Stay in Qing Yu, stay in Qing Yu, and suddenly meet a benefactor; Lucky mother, lucky mother, accumulated yin gong. Don’t be like my cruel uncle and traitor who loves money and forgets flesh and blood! It is multiplication, division, addition and subtraction, and there is a sky on it! " Taking this as the plot of the drama, and then persuading people to uphold the idea of helping the poor and helping the poor, which is highly consistent with the theme of the drama. The diversified and flexible use of classic poetry in the film and television works adapted from online novels not only expands the communication path of traditional poetry, but also creates an immersive space field for the audience to understand the profound meaning of poetry, which is a novel and extensive way of communication.

　　Let the "textual research fever" continue to heat up

　　The popularity of film and television dramas on mass cultural consumption is relatively high, and excellent ancient costume works can become a powerful carrier of traditional cultural communication to some extent. The audience’s "textual research" on customs, costumes and etiquette in film and television dramas has given new narrative dimensions to the works with the theme of ancient costume to a certain extent, and also put forward higher and stricter requirements for the writing of online novels with the theme of ancient costume.

　　Many details in the drama The Longest Day In Chang’an have caused a heated discussion among netizens. The drama focuses on depicting the prosperous scene of the Tang Dynasty, from the costumes and hair accessories, to the furnishings of daily life, and then to the scene setting of the times, all of which are exquisite and exquisite. In the play, Li Bi, played by Jackson Yee, has attracted everyone’s attention because of his lotus-crowned hair style with hair pins inserted from back to front. The audience carried out in-depth textual research and exploration around the production time and identity symbol of "Meridian Hairpin" and "Maoyou Hairpin". To some extent, this also increases the appreciation dimension of TV series.

　　In addition, the "bad teacher" played by Lei Jiayin in the play wears the "round neck robe" and "six-in-one boots", and carries the accessories such as "tie rope", "arm shovel" and "smoke pill" with him, which truly reproduces the mixed style and characteristics of Hu and Han in the Tang Dynasty. In the play, women’s clothing accessories such as "flowers", "bun", "skirt" and "half-chest skirt" mostly echo the characters in famous paintings and poems. "One scoop of food and one drink" has become an important method to spread traditional culture.

　　Do you know whether it should be green, fat, red and thin? nirvana in fire and other film and television dramas also reproduce Chinese traditional manners and customs exquisitely. When women meet each other every day, they ask each other "make-up safety" and perform "Wan Fu Li"; Men bow down and bow their hands; When the younger generation says hello to their elders, they will "cross their hands". These courtesies are numerous and varied, and they are also used in exquisite occasions. There are concrete explanations and graphic descriptions in works such as Shuo Wen Jie Zi, Tokyo Meng Hua Lu and Han Xizai’s Night Banquet.

　　There are also studies and unique displays of traditional ingredients and pharmacology of traditional Chinese medicine in film and television dramas. For example, in Ruyi’s Royal Love in the Palace, the delicacies such as chicken soup with purple ginseng and snow, lotus root with bi Nuo, milk cake and dark fragrant soup are often mentioned, which are unique in color matching. Even when chopsticks are dropped, the instant when the chopsticks touch the "chopsticks pillow" is particularly attractive. These designs convey the charm of Chinese traditional culture to the audience and bring visual enjoyment. At the same time, the "homophonic" and "metaphor" of dish names have also become an important driving force for the development of drama plots.

　　Another example is the interpretation of the efficacy of Rhizoma Smilacis Glabrae, Herba Scorzonepetae, Folium Perillae and Herba Hedyotidis Diffusae in "legend of miyue", which better integrates Chinese traditional culture and Chinese medicine, makes film and television dramas more pyrotechnic, and opens the pace for online literature to land in real life.

　　It can be seen that the details of traditional folk customs in film and television dramas can better stimulate the audience’s viewing enthusiasm and psychological expectations. The upsurge of "textual research fever" reflects, to some extent, the desire and pursuit of cultural values by film and television consumption, and therefore film and television dramas have become more diverse and multidimensional, becoming an effective way to convey traditional culture.

　　Let the creative concept always walk on the right path

　　Under the background of media integration, the network provides more possibilities for the spread of literature, and network literature also has a broader spread space. In the process of film and television adaptation, online novels with the theme of ancient costume have more new ways to inherit and popularize Chinese traditional culture.

　　The "little knowledge" pop-up window of "Do you know whether it should be green, fat, red and thin" broadcast on the video website timely and accurately explains the "knowledge points" in the series, and the design of real-time barrage, mini-theater and other links is novel and flexible, opening up a new position for the arrival of traditional culture to "new and new mankind".

　　Weibo’s hot topic search, friends circle forwarding, promotion of post bars and related cultural activities on the client side have, to some extent, become new ways to spread traditional culture in film and television dramas. At the same time, the film and television drama adapted from online novels has gradually opened up the linkage with games and animation, realizing industrial integration, providing reference and experience for the cross-industry communication of film and television drama, and also providing the possibility for the cross-industry communication of "national style and Chinese rhyme".

　　As some scholars have said, the correlation patterns between the literary value and market value of contemporary literary works are more and more diverse. The arrival of "internet plus" and the era of media integration has brought more possibilities for the spread of literature, art and culture, but it has also brought more tests and challenges. Writers of online novels need to uphold a firm cultural stand and cultural self-confidence, and spread and re-create Chinese traditional culture by removing the rough and the essence, discarding the dross and taking the essence. They should not introduce some pseudoscience, feudal ideas and metaphysical superstitions into their creation, which will lead to the loss of their creative ideas. From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

　　Under the background of media integration, the film and television works adapted from online novels are more diverse in strategies and ways to spread traditional culture. The interaction of industries such as network, literature, film and television, games and animation will make new explorations for the future development of online literature and network culture. In the face of such a new situation, we need to be full of longing, but also need to be vigilant at all times.

　　(Author: Ouyang Yifei, a lecturer at the School of Art and Design of Changzhou Institute of Technology, Dr. college of nanjing normal university, this article is a research project of philosophy and social sciences in Jiangsu universities "‘ Internet plus & rsquo; Film and television major in colleges and universities in the times ‘ Double span ’ Research on talent training mode "phased results)

On October 11th, Shanghai Gree Automobile Technology Co., Ltd. was established today with Zhong Chengbao as the legal representative and a registered capital of 20 million yuan.

According to public information, the company’s address is located in Building 3, No.1558 Pingzhuang East Road, Lingang New Area, China (Shanghai) Pilot Free Trade Zone. Its industry is science and technology promotion and application services, and its business scope includes industrial Internet data services. Research and development of intelligent robots; Software development; Science and technology intermediary service; Sales and manufacturing of refrigeration and air conditioning equipment; Research and development of auto parts.

IT House has learned that the company is jointly owned by Zhuhai Gree Intelligent Equipment Co., Ltd., a wholly-owned subsidiary of Gree Electric, and Shanghai Jieyingtu New Materials Technology Co., Ltd.

Recently, the veteran variety show "Run 2024" was officially announced and will be launched on April 19th. The program official micro-released this quarter’s resident fit poster, with 8 people on it, including 7 old members returning and 1 new member joining. Ryan didn’t take part in the C position, Angelababy’s application for flying was rejected, and Bailu became a "sister" naturally. The poster is dominated by pink and yellow, giving people a sense of recovery in spring. Adam and Zhang Zhenyuan are the two farthest members in the poster. The former has been in the poster for a short time, while the latter is a brand-new member. On the periphery are Charlie and YUQI, as well as Bailu and Ryan. It is worth mentioning that Charlie and Bailu originally joined at the same time, but the program group attached great importance to Bailu and put her in the same position as Ryan.

In the resident lineup of "Run 12", most of them are old members, and no new female resident is invited, and Angelababy’s situation is not ideal. According to Angelababy’s fans, Angelababy did not expect to return to his permanent residence at first, but talked with the program group about the first flight. The program group initially said it would consider it, but there was no news later, and it has been confirmed that it was rejected until now. According to Angelababy’s fans, since it has been confirmed that Angelababy will not participate in this program, they will not indulge the program group any more. Because Angelababy has been in "Running Man" program group for a long time, although there is no credit, she has also made a lot of efforts. Now is the time when Angelababy really needs support, but the program refused to give her any chance, not even a flying guest. In this case, they will also give up the program and stop paying attention to the news of the program.

The entertainment circle should cherish the true feelings, and the difficulty Angelababy encountered this time is not just a simple problem. Although it is unreasonable for the program group not to help, they did it for the sake of the overall situation. Do you agree with the practice of the program group?

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Editor in charge:

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. Discussion and analysis of business conditions

In 2023, all business segments of the company strengthened strategic management, launched an all-round audit of strategic implementation, and the overall budget management showed a transformation, from financial budget to comprehensive budget. Strategic planning and budget were correctly linked, and strategic intentions ran through. Budget objectives basically reflected strategic intentions, and key tasks also ran through strategic intentions. Open up new paths for capital operation, establish overseas financing system, meet the fund demand of overseas projects of the company, and improve the debt structure of the company. Strengthen the internal control and supervision of responsibilities, and continuously optimize the standards of system, process and procedures. Cultural construction leads the practice of Jinjing development model and creates an efficient organizational atmosphere. The soft power of management has been continuously improved, and the training of business plan management process has been organized to transform business ideas into major measures and concrete actions.

(1) Construction and energy-saving glass business

1. Optimize product structure, improve quality and reduce consumption, and increase added value of products. By strengthening the process control and optimizing the adjustment process, the comprehensive finished product rate and the first-class product rate have been improved year-on-year, while the unit consumption of natural gas and electricity has been reduced. We have coordinated efforts to organize the implementation of product transformation and upgrading, and made a forward-looking strategic layout. Zibo Coating Company adjusted its product structure and differentiated itself from Tengzhou Off-line Coating Company. Throughout the year, it mainly produced double silver, three silver and automobile coating products, with high value-added products accounting for 100%. Zibo Processing has transformed its product structure to increase the output of high value-added products.

2. Introduce and strengthen the mechanism of bidding and negotiation, combine bidding and negotiation, improve the efficiency of bidding and procurement, introduce new suppliers to key raw materials, break the exclusive monopoly and reduce procurement costs.

3. The construction of standard chemical plants continued to advance, the standard documents of each module were improved and updated, the system construction was strengthened, the operation procedures of production processes were revised, and the implementation assessment scheme was formulated.

4. Optimize the assessment mechanism of marketing and production, increase the assessment weight of key driving indicators, and stimulate organizational vitality.

5. Jinjing Technology and Ningxia Jinjing were rated as national green factories, Jinjing Technology’s ultra-white float glass was recognized as a famous brand in Shandong in 2023, and Jinjing building insulating glass, tempered glass and laminated glass were selected in the Catalogue of Green Building Materials in Zibo.

(2) Soda soda business

This year, the company’s soda ash business seized the favorable opportunity and its operating performance reached a record high.

1, pay attention to excellent operation, standardization construction, combined with their own situation, unify the thinking of all staff, and create a positive organizational atmosphere.

2. Pay attention to the pre-management of safety and environmental protection, seize the opportunity, coordinate production and sales, dynamically adjust the production load every month, iterate and correct the key tasks in the current production period, strive to increase production and reduce consumption, and reduce production accidents and equipment failures; Cooperation between production and supply, balanced supply, reduction of unnecessary intermediate links, continuous reduction of procurement expenditure, improvement of procurement capacity, and substantial reduction of raw coal procurement costs.

3. Complete the renovation of one lime kiln, the renovation of four carbonization towers, and the renovation of 4# boiler with low nitrogen to improve efficiency, so as to achieve production and efficiency.

4. Optimize the customer structure, increase the proportion of sales terminal customers, and fully expand the profit-making space.

(3) Photovoltaic glass business

1. The Malay base starts standardization construction, tamps the basic management, and takes the cadre management training and employee skills training as the breakthrough point to accelerate cultural integration. Adhere to the customer-oriented value proposition, improve product delivery capacity, lock the price of soda ash in time, and reduce procurement costs. The second line of Malay Jinjing broke through many difficulties such as project funds and equipment construction period, and was put into operation in the first half of 2023, and reached its production capacity quickly.

2. Ningxia Jinjing leans towards high value-added customers, continuously improves the finished product rate of original films and deep processing, internally taps potential, reduces production unit consumption, takes gas as a breakthrough, broadens sources, breaks bottlenecks, and reduces the purchase price of main raw fuels.

3. During the reporting period, the TCO upgrade of Tengzhou Second Line was basically completed.

Ii. the industry in which the company is located during the reporting period.

(A) construction and energy-saving glass industry

In 2023, the architectural glass market went out of a wave of upward repair, but the range was limited. The main reasons were as follows: the continuous losses in the second half of 2022 made the industry’s production capacity decrease significantly, and the supply pressure was reduced in stages in early 2023; Measures such as ensuring the delivery of the building have guaranteed the basic demand, and the demand for home improvement has gradually increased, and the supply and demand structure has gradually improved, which has formed certain support for the price; In the first half of the year, the price of soda ash went down, the glass production cost was significantly improved, and the profits of the original film manufacturers rebounded significantly, once again returning to the profit range of the whole industry. With the improvement of profits, the resumed production capacity is also increasing. At the end of 2023, the production capacity reached a historical high, and the supply pressure gradually increased, which inhibited the repair performance space and put some pressure on the medium and long term.

1. Changes in industry capacity and output: According to statistics, by the end of December 2023, there were 255 float glass production lines in China, with a total daily melting capacity of 173,000 tons, an increase of 7.5% over the end of last year. In terms of industry output data, the National Bureau of Statistics data shows that at the end of December 2023, the cumulative output of flat glass in China was 969.41 million TEUs, down 3.9% year-on-year, mainly due to the time difference of production line changes during the year, resulting in no year-on-year increase in output.

2. Price change: In 2023, the price focus of glass products showed a pattern of rising first and then declining, the fluctuation range narrowed, and the overall price stabilized. The annual average price was about 1980 yuan/ton, up about 100 yuan/ton from the previous year.

(2) Soda industry

General situation of overall operation of soda ash industry in 2023;

1. Industry capacity and output change: By the end of 2023, the effective capacity of soda ash industry was about 36.38 million tons, an increase of 5.8 million tons compared with 2022, with an increase rate of about 19%. Among them, there are 11 ammonia-alkali enterprises with a total production capacity of 14.05 million tons, accounting for 39%; There are 21 joint alkali enterprises with a total production capacity of 17.33 million tons, accounting for 47%; There are 3 natural alkali enterprises with a total production capacity of 4.6 million tons, accounting for 13%; One foaming agent co-production enterprise with a total production capacity of 400,000 tons, accounting for 1%.

According to the National Bureau of Statistics and customs data, the output of soda ash industry in 2023 was 32.64 million tons, an increase of 3.44 million tons compared with 2022, with an increase of 11.8%. The annual import volume was 683,000 tons, up 500.47% year-on-year, and the export volume was 1.488 million tons, down 27.51% year-on-year.

2. Price change: In 2023, although the production capacity of the industry increased significantly, the demand for soda ash increased due to the influence of the high production capacity of float glass and the continuous increase in the production capacity of photovoltaic glass. The industry inventory remained low throughout the year, the supply and demand market was relatively balanced, and the annual average price reached a record high.

(3) Photovoltaic glass industry

In 2023, the photovoltaic calendered glass industry in China showed a positive development trend, mainly reflected in the significant increase in output. However, while the output is increasing, it also faces the dual pressures of rising costs and falling prices.

First of all, in terms of output, from January to December 2023, the cumulative output of photovoltaic rolled glass in China reached 24.783 million tons, an increase of 54.3% compared with the same period last year. This remarkable growth rate reflects the rapid development of photovoltaic industry and the increasing demand for photovoltaic calendered glass.

Secondly, in terms of cost, in 2023, the photovoltaic calendered glass industry is facing the pressure of rising cost, and the trigger factor is mainly the price fluctuation of upstream main raw materials.

Furthermore, in terms of price, in 2023, the price of photovoltaic calendered glass showed a trend of low operation. Due to the intensified market competition and the rapid release of production capacity, the average prices of 2 mm and 3.2 mm photovoltaic calendered glass were 18.7 yuan/m2 and 25.9 yuan/m2, respectively, down by 10.2% and 4.1% year-on-year.

Iii. Business of the Company during the reporting period

(A) building and energy-saving glass

The products of this plate mainly cover glass original sheet and low-e energy-saving glass, and the latter is located in green materials, serving green buildings, and providing product support for developing green materials, energy saving and emission reduction, and actively exploring zero-carbon buildings. Among them, the daily melting capacity of the original glass sheet is close to 7,000 tons, and the main operators are Jinjing Technology Headquarters, Tengzhou Jinjing and Ningxia Jinjing. The annual production capacity of Low-E energy-saving glass is 20 million square meters, and the main operators are Jinjing Technology Headquarters and Tengzhou Jinjing.

(2) Soda soda business

The main operating entity of the company’s soda ash business is Shandong Haitian Biochemical Co., Ltd., a wholly-owned subsidiary, with an annual production and sales volume of about 1.35 million tons.

(3) Photovoltaic glass business

The company’s photovoltaic glass business serves the field of green energy, and its industrial entities are located in Ningxia in the northwest of China, Malaysia and Shandong in overseas Southeast Asia. The main products are photovoltaic crystalline silicon components and thin film components for industrial support.

Iv. analysis of core competitiveness during the reporting period

1. Advantages of large-scale production and operation: The company has become one of the leading enterprises in the glass industry and soda ash industry, with the advantages of large-scale operation.

2. Improve the operation of the industrial chain, and the company’s core competitive advantage will continue to increase: the company has formed a mine/soda ash-glass-glass deep processing industrial chain. In the future, with the continuous increase in the proportion of photovoltaic glass, energy-saving glass and deep processing products, the advantages of the whole industrial chain will become more and more obvious in the future competition.

3. Rationality of regional layout of production entities: The company’s production entities are based in East China, actively deployed in North China and Northwest China, and actively expanded overseas in response to the national "Belt and Road" policy, with a reasonable strategic layout.

4. Based on the layout advantages of end customers’ needs and the technical advantages of two different process routes, embrace the trend and lay out green buildings and green energy tracks.

5. Management advantages: The formation of human resources, corporate culture, standard processes and other systems has realized the connection between the concept level, institutional mechanism level and behavior standard level of Jinjing management system, and established a development model for enterprises to achieve sustainable development.

6. "Jinjing" brand advantage. (1) Through brand promotion, Jinjing series products are applied to landmark buildings such as China Zun, Beijing Yintai Center, Bird’s Nest, Water Cube, Speed Skating Hall of Winter Olympics, Beijing Daxing International Airport, International Conference Center, Sunshine Valley of Shanghai World Expo, Shanghai Center Building, World Finance Building, Shenzhen Ping ‘an Building, Burj Khalifa in United Arab Emirates, Apple Store in the United States and Oracle Bone Inscriptions Headquarters in the United States. (2) In March 2022, Jinjing brand glass and soda ash were selected as the first batch of "Good Shandong" brands.

V. Discussion and analysis of the company’s future development

(A) the industry pattern and trends

1, building and energy-saving glass

The competition pattern will gradually change from the scale expansion driven by the previous demand to the competition pattern dominated by technological innovation and quality improvement; Although the current price-led homogenization competition still exists, after a new round of production capacity is cleared, the future market competition will no longer be a simple product price competition, but will be upgraded to a comprehensive competition that integrates resources, layout, industrial chain, technology, differentiation and many other aspects. This has been fully reflected in the head enterprises, and the living space of small-scale enterprises without any outstanding advantages will become smaller and smaller. The competitive advantage in the future will be reflected in two aspects: first, the advantage of the whole industrial chain, expanding raw fuel upstream and terminal products downstream, that is, whoever has the advantages of cost and product end and takes the lead in completing industrial transformation and upgrading, will take the lead in the competition; The second is to take a differentiated route. For most enterprises, while maintaining a certain scale, they will also gain a competitive advantage by playing a "stronger" professional field in market segments and opening up new markets and "doing new things".

(1) High quality will become the main demand direction of architectural glass. In the short term, real estate-related demand still accounts for more than 70% of the total glass demand. With the continuous decline of the source index of real estate, the total demand for architectural glass will be reduced, but the accumulated unfinished quantity over the years, the renovation of old homes, the renovation of curtain walls and the increase of unit consumption ratio will reduce the demand for hedging parts. In this process, the improvement of quality will be the main direction, especially the improvement of building energy-saving standards supported by policies and people’s pursuit of quality of life will further increase the consumption and proportion of energy-saving Low-E glass, that is, the competition of building glass will turn to functional and high-end products.

(2) The production end faces the pressure of re-contraction. The capacity contraction of float glass mainly comes from two aspects, one is profit squeeze, and the other is policy guidance. Under high supply pressure, if the demand performance is lower than expected and the price falls below the cost line, some production capacity will be forced to quit, especially the production lines with high kiln age and high cost. At present, there are about 30 production lines with kiln age over 10 years, and there is a possibility of cold repair in this part of the production line. In addition, under the background of strict management of production capacity and energy consumption indicators, some production lines are also facing certain production stoppage risks.

(3) Improving the quality and extending the industrial chain have become the choices of the head enterprises. The demand for glass is more diversified, high-quality and functional. The original piece of glass must be continuously improved in product quality and through a large number of deep processing technologies to meet the increasingly diversified and functional terminal demand, and low-end products with only basic glass functions will inevitably be phased out. In this context, the proportion of coating and deep processing of the original film manufacturers will also increase, and the delivery of the original film will be changed to the delivery of processed products to improve the overall competitiveness.

2. Soda industry

At present, there are three mainstream production processes in domestic soda industry: ammonia-alkali process, combined alkali process and natural alkali process.

Ammonia-alkali method: Influenced by the national environmental protection policy and other factors, the prices of raw materials needed by enterprises are rising continuously, resulting in high production costs. Combined soda process: In recent years, the process of ammonia synthesis by combined soda process has been developing continuously in terms of process progress and equipment upgrading, which has greatly reduced the production cost of this process. At the same time, its market competitiveness has been gradually strengthened because it produces 1 ton of sodium carbonate by-product 1 ton of ammonium chloride and accounts for the sales profit of two tons of products. With its unique production technology and low production cost, trona method has unique advantages in market competition. In recent two years, with the discovery and exploitation of trona ore, the production capacity of trona has increased rapidly, the market share has gradually increased, and its market influence has been continuously enhanced.

(1) The industry’s production capacity will continue to increase, and the supply-demand structure will undergo structural changes (relevant data comes from market public information).

Due to the limitation of production process, the production cost of ammonia-alkali process is high and the product is single, and there is no new capacity plan. Due to the accounting of two tons of products (1 ton of soda ash is produced and 1 ton of ammonium chloride is produced by-product) and the upgrading of technology and equipment in its synthetic ammonia process, there is still room for reduction in production cost, and there are still plans for new capacity in the follow-up. It is estimated that there will be about 3.5 million tons of new capacity in the next 1-2 years. Because of its unique advantages of low cost and strong market competitiveness, trona will still have 2.8 million tons of new production capacity in the next two years.

(2) The industry concentration will be further improved, forming a situation in which three mainstream production processes are in a tripartite confrontation.

The newly-increased production capacity of the industry is mainly concentrated in the enterprises with large capacity in the combined alkali and natural alkali processes, especially the natural alkali. With the continuous increase of its production capacity, the proportion of the industry is gradually increasing, while the proportion of the ammonia alkali production capacity is gradually decreasing. With the gradual increase of the production capacity of combined soda and trona, the concentration of the industry will be further improved, and the three production processes of combined soda, ammonia soda and trona will stand out.

3. Photovoltaic glass industry

The market competitive advantage of photovoltaic glass mainly lies in the cost advantage brought by the extension of scale and industrial chain, that is, photovoltaic glass enterprises expand to the upstream raw material end, and purchase based on scale, reducing production costs, and the product price difference is small, especially in the context of low profit in industrial chain, the competitive advantage is more obvious.

Regional market layout and application of new technologies are also competitive strategy choices for photovoltaic glass enterprises. Cooperate with component enterprises in the region to form strategic cooperation and occupy a place in the market; In addition to the crystalline silicon solar energy route, the thin-film solar energy market also has great market potential because of its technical advantages, especially the lamination of the two, which is another competitive field of photovoltaic glass, but it depends on the progress of the demand volume in the end market.

(1) The pattern of double increase in supply and demand continues, and the head concentration becomes more and more obvious. Under the background of double carbon, the staged supply and demand structure may interfere with the development progress of photovoltaic glass, but it will not change the general trend.

(2) On the supply side, there are a large number of production lines with ignition expectations, but due to the prosperity of the industrial chain, the enthusiasm for production may be weakened in the short term. It is estimated that the new production capacity will be around 20,000 tons in 2024, that is, the production capacity at the end of the year will reach 120,000 tons/day; Judging from the time node of the year, it is expected that the second and third quarters will be the relative peak of production; Because some production lines are facing the expiration of kilns and small tonnage lines do not have advantages, there is the possibility of cold repair.

(3) On the demand side, the installed capacity of solar photovoltaic still has a large room for continuous growth, and it is expected to reach more than 410GW in 2024, which is slightly lower than the growth rate of supply, that is, there is no obvious situation that the supply of photovoltaic glass exceeds the demand, and the supply side is ahead of the demand side for 6-12 months; Domestic photovoltaic industry accounts for a relatively high proportion in the global industrial layout, so it is necessary to pay attention to the influence of external environment or demand changes on the export of photovoltaic products.

(4) In the process of rapid growth of photovoltaic glass, the market share of head enterprises has gradually increased.

(II) Company development strategy

The company adheres to the differentiated business strategy, gives full play to the company’s unique technical advantages and industry experience, introduces and independently researches and develops high value-added products leading in high-end technology production industry, and accelerates the adjustment of existing product structure, thus continuously increasing the proportion of high value-added products in the company’s products; At the same time, the company continues to expand and extend the industrial chain, making use of the differentiated advantages of glass products to carry out industrial integration, transforming from traditional industries to green energy and green building tracks, creating a complete and efficient industrial chain and enhancing core competitiveness.

In the future, we will provide the society with more advanced green materials, more economical green buildings and more efficient green energy, and take the road of low-carbon development, green development and functional compounding.

(3) Business plan

In 2024, with the goal of achieving high-quality development and improving profitability, all business segments will actively change their business concepts, improve efficiency, continuously strengthen their operational management capabilities, and promote business transformation and upgrading.

1. Optimize the marketing organization structure, establish the strategic cooperation relationship with key key customers, and plan the construction of key customer system; Strengthen differentiated marketing.

2. Production should strengthen the setting of key driving indicators, improve quality and reduce costs, continuously promote the acquisition of key resources, and strengthen the coordination of production, supply and marketing to achieve cost reduction and efficiency increase.

3, supply to break the exclusive supply situation, strengthen centralized procurement and reduce procurement costs.

4. Continue to promote technological change, increase investment in research and development, and gradually shift to a new quality productivity model with innovation as the core.

5. Improve the matching between organizational structure and business transformation; Promote the construction of standardized companies and explore the feasibility of industrial intelligence to improve efficiency and reduce costs.

6. Provide talent guarantee for business transformation through external introduction and internal training.

(4) Possible risks

1. Risk of market demand fluctuation: The downstream customers of the company mainly include real estate industry, automobile industry, photovoltaic industry, etc. If the demand of the above industries fluctuates greatly, it may have a great impact on the company’s operating performance.

2. Risk of excessive supply release: If the production capacity in the industry grows too fast, it may lead to overcapacity, which in turn will lead to price drop and intensified market competition.

3. Risk of environmental protection policy: With the improvement of environmental protection standards, in order to meet stricter emission standards, it is possible to increase investment in environmental protection and upgrade environmental protection facilities in the future, which will increase the operating costs of enterprises and further affect their profit level.

4. Risk of rising prices of main raw materials and fuels: The production costs of glass and soda ash are easily affected by the upstream main raw materials and fuels, and the rising prices of main raw materials and fuels will increase the cost pressure.

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Its price range is 1.148 million yuan to 1.798 million yuan, reflecting Porsche’s unremitting pursuit of high quality.

In terms of body size, the Porsche Taycan shows a compact and elegant design. Its length, width and height dimensions are eye-catching numbers, which not only provide a stable driving foundation for the vehicle, but also visually give the Taycan a dynamic and coordinated aesthetic.

As a new energy vehicle, the Porsche Taycan is equally outstanding in performance. It is equipped with an advanced battery system and electric motor to provide drivers with a smooth and powerful driving experience. Whether on city roads or highways, the Taycan can can satisfy drivers’ desire for speed and passion with excellent acceleration and stable handling.

In terms of interior, the Porsche Taycan also spares no effort to show the luxury and sophistication of the brand. From materials to workmanship, every detail reflects Porsche’s pursuit of perfection. Sitting in the driver’s seat of the Taycan, the driver can feel unprecedented comfort and dignity.

Overall, the Porsche Taycan is not only a new energy vehicle, but also a masterpiece that combines Porsche’s exquisite craftsmanship, innovative spirit and excellent performance. With its unique charm, it represents Porsche’s vision for the future of mobility.

In the passenger car market, the penetration rate of new energy is as high as 53.3% or more, and the oil and electricity sides have formed a pattern of two worlds, which is equally divided. On the other hand, SAIC Volkswagen is "both hands are not relaxed and both hands are very strong", which has shown an upward trend for four consecutive months.

According to the data of the Association, the sales volume of SAIC-Volkswagen reached 120,000 vehicles in October, up by 7.9% year-on-year, and the cumulative sales volume from January to October reached 926,000 vehicles, keeping an upward trend.

After detailed analysis, the sales volume of SAIC Volkswagen’s new energy vehicles in October was close to 16,000. Among them, the ID family sold 14,286 vehicles in a single month, and the cumulative sales volume from January to October this year has exceeded 100,000 vehicles. What is particularly striking is that the monthly sales volume of the ID.3 model has steadily exceeded 10,000, making it a star-rated explosion model in the pure electric market.

In terms of oil vehicles, the family sold nearly 14,000 units in October, up 72.8% year-on-year, and continued to consolidate its leading position in the compact SUV market. The family’s sales in October hit a new high this year, reaching 24,000 vehicles, up 37% year-on-year, explaining the top brand of mid-to high-end cars with hard power. The family sold 32,000 vehicles in October, which is still the existence of the TOP level.

The layout is intelligent, and SAIC Volkswagen is far earlier than expected.

Looking back at the market layout of SAIC-Volkswagen in recent two years, it is found that "oil and electricity advance together" and "oil and electricity are wise together" are its market strategies in a special period. But in fact, SAIC Volkswagen has already begun to electrify the layout at an earlier time. In 2018, SAIC Volkswagen opened a factory for MEB platform models. In order to welcome the arrival of ID. family, SAIC Volkswagen Anting No.1 Automobile Factory has been transformed into MEB factory in 2020. The brand-new MEB factory and advanced MEB platform provide the development cornerstone for the subsequent take-off of the ID. family.

In the era of intelligent electricity, electrification is only the body, and intelligence is the soul. As early as 2018, SAIC Volkswagen has cooperated with DJI Automotive and won the cooperation project of IQ. Pilot Intelligent Driving System. Among them, what is not well known to the outside world is that SAIC Volkswagen is actually the "Bole" in DJI. To a certain extent, it was at the beginning that SAIC-Volkswagen chose DJI Vehicle among a number of solution providers, which enabled the latter to start in the field of intelligent driving. It can be said that without the choice of SAIC-Volkswagen, there would be no DJI Vehicle now.

The ID. family adopted the DJI car IQ. Pilot intelligent driving system for the first time, realizing L2+ intelligent driving ability, automatically adjusting the following distance in congested sections, and adaptively adjusting the speed even when cornering, bringing a comfortable driving experience; Pro version of lane keeping system can also identify all kinds of lane lines through binocular cameras, and simulate real driving habits to a greater extent; Intelligent shifting lever makes users not afraid of traffic, and it is easier to change lanes; Intelligent congestion response and intelligent obstacle avoidance function help users to easily cope with more complicated road conditions and make driving easier. The parking housekeeper also added RPA remote parking, which was carried by SAIC Volkswagen for the first time, and established Bluetooth connection with the vehicle through the mobile phone. Users can park or park the vehicle remotely, which is suitable for narrow or sharp parking situations.

At the same time, SAIC-Volkswagen has also developed a voice interactive system with Iflytek. The ID.S 5.0 in-vehicle system supports voice cloning function, V Mate intelligent assistant, 8 intelligent scene modes and rich ecological applications. From high-level intelligent driving to intelligent cockpit, SAIC Volkswagen empowers the intelligent strength of the first echelon of the ID family through strong alliance. Coupled with the super-class electrification technology of MEB platform, as well as the sincere price and the appeal of Volkswagen brand, it is difficult for ID. family to think about it.

In the new energy era, fuel vehicles are still worth investing heavily.

What’s more commendable is that SAIC-Volkswagen not only shifted its intelligent technology to fuel vehicles, but also upgraded its user experience. In fact, a consensus has been reached within SAIC Volkswagen for a long time. If we are not willing to spend a lot of money to intelligentize fuel vehicles, the space for development will become smaller and smaller. Therefore, in the field of fuel, SAIC Volkswagen has carried out a thorough intelligent innovation.

This is particularly evident in the new Passat PRO. The intelligent cockpit integrates "15-inch intelligent 2K suspended large screen +11.6-inch passenger entertainment screen +10.3-inch all-digital LCD instrument", w-HUD head-up display system and AR real-life navigation, and then realizes multi-screen interaction through the ID.S 5.0 intelligent cockpit system. The hardware base of the cockpit is also generously equipped with Qualcomm Snapdragon 8155 chip, and provides 12G storage space +128G storage space. With massive APP applications, users can watch movies and play games in the car, and the intelligent experience is comparable to that of the new power models.

The highly acclaimed IQ. Pilot intelligent driving system is not absent, and the new Passat PRO can realize L2++ driver assistance function in the full speed range of 0-130 km/h.. Among them, the advanced adaptive cruise system supports automatic car-following driving for up to 360 seconds; The lane keeping system realizes the accurate identification of lane lines through binocular cameras. When the speed is higher than 30km/h, the intelligent shift lever can start the intelligent man-machine co-driving strategy and support the use of the whole scene; There are also intelligent congestion response and intelligent obstacle avoidance functions, which can accurately identify road conditions by calling radar and camera, effectively ensuring driving safety.

For oil trucks, intelligence is an interesting soul, and the quality of powertrain and whole vehicle is the foundation of settling down. As a generation of fuel giants that dominate the China auto market, SAIC Volkswagen naturally plays an important role. Even though all domestic joint venture car companies have stopped the development of fuel vehicle powertrain, SAIC Volkswagen still imported 1.5T EVO II engine with huge sum of money, and applied it to the main sales models. No matter the entry-level LaVida, Tuyue, Pro and other main sales models are equipped with the latest 1.5T EVO II engine, which significantly reduces fuel consumption while improving power. For example, the fuel consumption of the WLTC of Tuyue Xinrui is only 5.7L, which is comparable to that of mainstream electric hybrid vehicles. Recently, this engine also won the honor of "Top Ten Engines and Hybrid Systems".

In the era of new energy vehicles, another major reason for users to buy fuel vehicles is the quality of the whole vehicle. SAIC Volkswagen, which has always attached importance to the needs of users, has covered the lifetime warranty of powertrain to all fuel vehicles of its Volkswagen brand and Skoda brand, so that consumers can see full sincerity. In the invisible place, SAIC Volkswagen did not cut corners because of the price war. For example, in terms of anti-rust and anti-corrosion of the whole vehicle, domestic new energy vehicles will be rusty after a few years of use, and the chassis can’t bear to look straight. Even on an entry-level SUV model like Tuyue Xinrui, SAIC Volkswagen has used double-sided galvanized steel plates, vehicle electrophoresis, cavity wax injection and complete coating to realize anti-corrosion and anti-rust in the whole life cycle of the vehicle.

With the insistence on German quality and the assurance of customer demand, LaVida, L, Passat and L all won the first place in customer satisfaction in their respective market segments in the CACSI evaluation of fuel vehicle customer satisfaction in 2024, and won the crown in the after-sales service satisfaction ranking of joint venture brands. The six champions fully proved their unremitting efforts and outstanding achievements in quality control and service improvement.

To tell the truth, the development concept of SAIC Volkswagen is actually not profound. It takes intelligence as the core strength and quality as the guarantee, realizing the double harvest of oil and electricity. What is really difficult is to integrate knowledge and practice, and implement enterprise development planning and brand values in every action. Obviously, the most determined SAIC Volkswagen has done this. With the arrival of Passat PRO, Volkswagen ID, family smart models and other models in the second half of the year, SAIC-Volkswagen is very likely to achieve a complete victory and turn over in 2024.