[Global Network Automobile Comprehensive Report] On October 13th, Honda Technology Research Industry (China) Investment Co., Ltd. (hereinafter referred to as Honda) jointly held a Honda China electrification strategy conference with Guangqi Honda Automobile Co., Ltd. (hereinafter referred to as Guangqi Honda) and Dongfeng Honda Automobile Co., Ltd. (hereinafter referred to as Dongfeng Honda).
Honda will focus on the two major areas of "environment" and "safety" and accelerate various initiatives around the world to achieve the two strategic goals of "carbon neutrality" and "zero traffic accident death" in 2050. In advanced markets including China, the sales share of Honda pure electric vehicles and fuel cell vehicles is planned to reach 40% in 2030, 80% in 2035 and 100% in 2040.In China, Honda will further speed up the launch of electrified vehicles and quickly complete the brand transformation and upgrading for electrification. After 2030, all new models launched by Honda in China are electrified vehicles such as pure electric vehicles and hybrid vehicles, and no new fuel vehicles will be launched.
At this Honda China electrification strategy conference,Honda China officially released the brand new pure electric vehicle brand "e:N".. At the same time,The first bomb of "e:N" series of production cars: Dongfeng Honda’s e:NS1 special edition and GAC Honda’s e:NP1 special edition were launched in the world. These two pure electric vehicle production models will be launched in the spring of 2022.Besides,Three concept cars were also launched in the world: the second e:N Coupe Concept, the third e:N SUV concept and the fourth e:N GT concept of the "E: N" series. The production versions of these three models will be listed in five years. In the future, "e:N" series products will also be exported to overseas markets.Starting from this conference, Honda opened a new chapter in the brand transformation for electrification in China, and made every effort to move towards a new era of electrification.
"e:N" Pure Electric Vehicle Brand Shocked Release
Honda released a brand-new pure electric vehicle brand: "e:N", which has inherited the genes of making cars for more than 70 years and will create a higher level of driving pleasure.Based on the numerous challenges Honda has experienced in providing China consumers with mobile products that move people’s hearts and exceed their expectations, as well as a deep understanding of the China market, Honda has given the best solution for "pure electric vehicles with Honda characteristics in the new era", which is the "e:N" series.The naming of "e:N" not only carries the innate spirit of Honda, but also shows the determination to create the future. "E" is energize and electric.As the world’s leading manufacturer of powertrains, Honda provides colorful powertrains to up to 32 million consumers every year. In the future, Honda will continue to provide strong support to everyone who is willing to act through electrified products and technologies, further expanding the possibility of people moving and living."n" is New and Next. Honda will provide a brand-new electric vehicle driving experience with unique charm through continuous innovation, fully realize the brand transformation for electrification, and open up a new chapter in the mobile travel business."e:N" series pure electric vehicles have sublimated Honda’s driving pleasure, and Honda will take the lead in bringing China customers a brand-new value experience of "mobility", "intelligence" and "beauty" with the "e:N" series.
"e:N" redefines EV with new values of "motion", "intelligence" and "beauty"
The "e:N" series products are the best pure electric vehicles tailored to the needs of consumers in China, centering on the team in China, bringing unusual new experiences to customers in China. "e:N" redefines pure electric vehicles with new values of "mobility", "intelligence" and "beauty".
"Moving" represents Honda’s unique driving pleasure of integrating people and cars and moving cars at will. In order to realize the core value of "dynamic", a brand-new intelligent and efficient pure electric architecture "e:N Architecture" was developed.
Intelligent and efficient pure electric architecture "e:N Architecture" integrates high-efficiency and high-power driving motor, high-capacity and high-density battery, exclusive frame and chassis platform of pure electric vehicle, and is the core structure supporting "e:N" series "Motion". "e:N" series provides intelligent and efficient pure electric architecture with two different driving modes: "e:N Architecture F" and "e:N Architecture W".Among them, "e:N Architecture F" is based on the front drive FWD, which will be applied in small and medium-sized cars to realize the driving performance of people and vehicles integrated and superior to pure electric vehicles of the same level. "e:N Architecture W" includes AWD and RWD versions, and will be applied on CUHK vehicles. AWD optimally distributes and controls the driving force according to the driving conditions through two groups of high-power driving motors. With high-power rear-drive motor, RWD realizes strong driving and quick control. In addition, Honda has also built a motor with the industry’s top level of power density, achieving smooth and delicate control of power output at every moment in the ever-changing driving scene. At the same time, it is equipped with a large-capacity and high-density battery to achieve a long battery life experience with zero anxiety.
The "e:N Architecture" high-efficiency intelligent pure electric architecture enables the "e:N" series to have both daily operation convenience and dynamic driving performance, stimulate users’ desire to travel anytime and anywhere, and provide users with the ultimate driving pleasure.
"Wisdom" represents a comfortable and intelligent experience. The "e:N" series will realize that cars understand people, and vehicles will evolve from passive intelligence to active intelligence, and through continuous learning, they will grow into intimate partners of people. Based on this concept, Honda has created a full-stack intelligent control ecosystem "e:N OS" that integrates Honda SENSING, Honda CONNECT and intelligent digital cockpit, making a safe and comfortable mobile experience a reality.
In "e:N OS", a real-life voice interactive, ultra-high-definition, large-size vehicle-mounted display system is standard, providing convenient digital mobile space. "e:N OS" provides all-round security protection through advanced ADAS technology and the continuous upgrading of in-vehicle interconnection technology, further enhancing the value of "intelligence". Honda will also realize remote monitoring of traffic conditions and potential risks in the driving environment through the next generation of Honda CONNECT, so that vehicles can independently recommend safe routes and so on, providing safer, smarter and more active "intelligence".
"Beauty" is a brand-new design language "e:N Design" adopted by E: N series. It takes "touching the future" as the design concept, and creates a pure electric vehicle aesthetic experience that you can feel the future at first sight.
Touch the future design language "e:N Design"
Sharp body lines bring unprecedented impact and spirit to the whole car, and the exterior lighting system creates a unique intelligent experience of "e:N" series, providing a futuristic intelligent beauty like a dialogue between people and cars. In addition, the "e:N" series will also use a symbolic brand-new logo, the front of the car will adopt a luminous "H" logo, and the rear of the car will be replaced by a brand-new "Honda" character, highlighting the advanced nature of the "e:N" series.
The first bomb of "e:N" series was launched in the world
The first bomb model of "e:N" series ushered in the world premiere, namely e:NS1 from Dongfeng Honda and e:NP1 from GAC Honda.The two products inherit the three core values of "e:N" series "moving, intelligent and beautiful", providing users with unprecedented new values, new feelings and new experiences. The special edition models of the two products were displayed at this conference.
E:NS1 Special Edition of Dongfeng Honda and e:NP1 Special Edition of GAC Honda
“In terms of movement, e:NS1 and e:NP1 continue Honda’s movement genes and are equipped with the predecessor’s "e:N Architecture F" intelligent and efficient pure electric architecture.It has realized the overwhelming driving performance of the integration of people and vehicles, lightness and quickness, and provided consumers with a driving experience far beyond that of electric vehicles of the same class."e:N Architecture F" integrates a special frame for high-rigidity pure electric vehicles, a three-in-one high-power motor, and a large-capacity battery with a maximum cruising range of over 500 kilometers. The control program of the motor integrates more than 20,000 scene algorithms, which is more than 40 times that of ordinary pure electric vehicles. It can easily adapt to the ever-changing driving scenes, so that the power output can be controlled smoothly at every moment.Honda has devoted itself to unique technologies such as aerodynamics accumulated in the competition challenges, and achieved sports car-level handling performance in terms of precise directivity, accelerated responsiveness and smoothness. Especially in daily scenes, through the precise control of motor driving force, it perfectly adapts to the road conditions in China. At the same time, e:NS1 and e:NP1 are adopted.Honda’s unique noise reduction technology can deal with the road noise in low, medium and high frequency bands and create a quiet space.. In addition, in the sports mode, add a sense of movement.Honda EV Sound accelerates the sound waves to provide drivers with a more exciting acceleration experience..
In terms of intelligence, e:NS1 and e:NP1 are equipped with an "e:N OS" full-stack intelligent control ecosystem based on advanced intelligent technology, providing users with safer and smarter mobile space.E:NS1 and e:NP1 are equipped with advanced HMI system. With the largest 15.2-inch high-definition ultra-thin bezel central control panel and 10.25-inch full-color LCD digital instrument panel of the same class, a digital cockpit with a sense of intelligence and futurity is created, which makes it possible to obtain information and control vehicles more conveniently and intelligently. At the same time, it is also equipped with a special version of Honda CONNCET 3.0 pure electric vehicle, which integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management and OTA online upgrade, and its advanced nature has reached the top level of the same level; Moreover, the digital key with the mobile phone as the terminal can remotely control the doors, windows, air conditioners, etc., and can be started keyless through the mobile phone. In addition, the DMC driver state awareness system is equipped for the first time, which can effectively identify the driver’s state, even detect emotional changes, and take the initiative to remind, making the driving experience smarter and safer.
In terms of "beauty", in terms of concise and sharp modeling,E:N series symbolic new car logo is adopted.. At the same time, join"Heart beat Heart-to-Heart Interactive Lights" full of lifeIn the process of charging, users can see the charging state at a glance with a variety of light expressions, showing the beauty of technology full of futuristic feeling.
In addition, e:NS1 and e:NP1 have been tested for a long time and a long distance, and through a variety of test methods, they ensure that they meet Honda’s strict standards on quality and performance. Strict tests have been carried out for battery safety, and the tolerance of vehicles to external shocks has been improved. Through multiple safety specifications, peace of mind has been provided to every user.
Create "e:N" exclusive experience space and new factory, and enrich marketing model.
In order to make it easier for consumers to experience the unique world outlook and product charm of "e:N" series, Honda will further enrich the online and offline communication channels.In addition to continuing to rely on 1,200 special stores all over the country to create an "e:N" exclusive space, in the future, we will also set up "e:N" franchise stores in key cities and carry out diversified offline experience activities.At the same time, Honda will build a brand-new digital platform to realize zero-distance online experience.
With the continuous enrichment of "e:N" series products, Honda will also strengthen the production system of pure electric vehicles in China.Guangzhou Automobile Honda and Dongfeng Honda will build new pure electric vehicle factories with high efficiency, intelligence, low carbon and environmental protection respectively, which are planned to be put into operation one after another from 2024.
Five new models of "e:N" series were launched in the world.
Honda China officially opened a new era of electric brand with "e:N" series, and Honda will provide China consumers with a brand-new value experience that exceeds expectations with its original "e:N" series products and brand-new production, marketing and service system.
