CCTV News:On March 8, a second-grade girl from Quzhou City, Zhejiang Province wrote a composition to her mother: "My mother is a policeman. She is very beautiful and brave. Yesterday morning, I found my mother disappeared. My grandmother told me that Kaihua had an epidemic and my mother went to Kaihua to fight the epidemic. I hope my mother will beat ‘ Virus ’ 。”

Lei Lei, a policeman, told the CCTV reporter that she and her husband are both policemen. They are a special family with two policemen, and both of them often work overtime. The two daughters are very sensible and always support their work. In their eyes, the police are heroes. Whenever they say they want to work overtime, the daughters will say, "OK, then let’s sleep with grandma."

After receiving reinforcements at 11: 00 pm on March 6, Lei Lei, a policeman, didn’t have time to say goodbye to his sleeping daughters. He hurriedly called his grandmother to help take care of the children and went to the front line to fight the epidemic overnight. After arriving in Kaihua, Lei Lei, a policeman, started the "continuous rotation" mode, cleaning and distributing protective equipment every day, and arranging meals for the frontline civilian auxiliary police. In the meantime, because she was so tired, she fell asleep briefly on the lounge chair in the duty room of the lobby at 1 am on March 7 … …

"Because I just learned to ride a bike, and now my new bike has arrived, but my mother is not here. I really want to see my mother." Seeing the composition written by the eldest daughter, Lei Lei, a policeman, said that she took her two daughters out to play last Saturday. They used other children’s bicycles to learn to ride, so she bought a car for the children at that time, and now the car has arrived home. "I hope that the epidemic can end soon. Now it is spring outside, which is very suitable for taking children out for cycling."

　　On October 10th, after the trial, Zhao Yang (right) and attorney Zhang Xiaoli took a group photo in front of Luolong District People’s Court.

　　"What do you think of my character?" "Do you think I am mentally ill?" "am I abnormal?"

　　These questions, Zhao Yang (pseudonym) asked his two roommates, Yuan Caihong, the dean of his college, and also asked the reporter of China Youth Daily and Zhongqing Online.

　　Before July 20th, 2015, Zhao Yang, an English education major in the School of Foreign Languages of Luoyang Normal University, never thought that one day he would ask these questions. On July 20th, Chen Guan ‘an, deputy secretary in charge of student affairs, informed Zhao Yang’s mother, Li Yan (a pseudonym), that Zhao Yang had abnormal behavior at school and belonged to a mental disorder patient. The medical staff of Luoyang Mental Health Center forced Zhao Yang to seek medical treatment without Zhao Yang’s willingness. It was not until November 30, 2015 that Zhao Yang was discharged from the hospital.

　　After leaving the hospital, Zhao Yang sued Luoyang Normal University and Luoyang Mental Health Center, demanding compensation for medical expenses, follow-up medical expenses, transportation expenses, mental damages and other losses totaling 170,000 yuan, and publicly apologized.

　　The case went through the judgment of the first instance, and the second instance was sent back for retrial.

　　On October 10, 2018, the People’s Court of Luolong District, Luoyang City retried the case.

　　Admission: Zhao Yang himself is unwilling to be admitted to the hospital.

　　According to the school of Luoyang Normal University, Zhao Yang is not a student who obeys management. According to the defense of the second trial, Luoyang Normal University believes that Zhao Yang repeatedly violated school discipline, clashed with teachers and classmates, did not communicate with others, and did not abide by dormitory management regulations. He repeatedly proposed to suspend school and resume school.

　　Zhao Yang explained that he applied to change the dormitory because the newly-built dormitory in the school had an odor after renovation; Before he was admitted to the hospital for "mental illness", he only applied for suspension and resumption of school once, because he was older and all the other female students in his class were 18 years old, and he felt a little lonely.

　　China Youth Daily Zhongqing Online reporter noticed that on October 29, 2014, shortly after entering school, Zhao Yang applied for suspension from school on the grounds that he did not adapt to school life and wanted to get employment in advance. On January 8, 2015, he hoped that the school would approve the resumption of school and claimed to be eager to study on the grounds of giving up the idea of early employment by the department and parents.

　　In 2014, 27-year-old Zhao Yang took the college entrance examination as a social student. Previously, he had been working outside for many years.

　　Introverted and few friends, Xu Tian (a pseudonym), a classmate of Zhao Yang, commented on Zhao Yang. In his impression, Zhao Yang told his college teacher Chen Guanan that he was dissatisfied with him at school.

　　The turning point was the summer vacation in 2015, that is, during the summer vacation after Zhao Yang’s freshman year, the college teacher Chen Guanan called Zhao Yang’s mother Li Yan, hoping that Li Yan would take Zhao Yang home after staying in school for the summer.

　　In several telephone conversations, Chen Guanan told Li Yan about Zhao Yang’s performance at school, suspecting that Zhao Yang was ill, and hoped that Li Yan could take Zhao Yang for a psychiatric examination, or take Zhao Yang off campus and rent a house with her parents.

　　For the sake of her children’s studies, Li Yan came to Luoyang Mental Health Center and told the doctor Xu Mincong that her son was suspected to be ill by the teacher, hoping to have a check-up. Then the hospital sent a car from Xu Mincong and other medical staff to the school with Li Yan.

　　After arriving at the school gate, Chen Guanan communicated with the doorman, allowing Li Yan and his party to enter the campus and contact Zhao Yang in the dormitory in Zhao Yang. Because Zhao Yang didn’t want to leave the dormitory, Chen Guan ‘an discussed with Xu Min and Li Yan and tied Zhao Yang away. Li Yan disagreed and went into the dormitory to pack things for Zhao Yang.

　　Li Yan recalled that when she was packing for her son, she found that Chen Guanan and Xu Mincong and other four people tied Zhao Yang’s hands behind his back, and Zhao Yang struggled desperately. She was so scared that she burst into tears and repeatedly asked the medical staff and teachers to let Zhao Yang go.

　　Chen Guan ‘an told Li Yan that Zhao Yang could continue to go to school only after a certificate from a mental hospital proved that Zhao was really not ill.

　　In order to get the certificate, Li Yan agreed that Chen Guan ‘an and Xu Min would take Zhao Yang to the hospital for mental disorder diagnosis, and she also went to Luoyang Mental Health Center with the hospital car. Chen Guan ‘an did not participate in the follow-up Zhao Yang’s medical treatment.

　　In the defense of the second instance, Luoyang Mental Health Center believes that it is not improper to assist Li Yan to send Zhao Yang to the hospital for treatment. According to the first paragraph of Article 28 of the Mental Health Law of People’s Republic of China (PRC), close relatives of patients with suspected mental disorders can send them to medical institutions for mental disorder diagnosis.

　　Zhao Yang recalled that when he arrived at the hospital, Xu Mincong and others didn’t send Zhao Yang to the outpatient clinic or check-up, but drove the car directly to the inpatient department. As soon as he got off the bus, he sent Zhao to the iron fence and forced Zhao Yang to seek medical treatment. Although Li Yan didn’t want Zhao Yang to be hospitalized directly, she hoped to have a check-up and a certificate report after admission, and finally agreed to Zhao Yang’s admission.

　　In hindsight, Zhao Yang felt that his mother was a "muddled egg" and trusted the teachers and doctors.

　　On the hospitalization certificate, Zhao Yang’s admission status is "urgent", admission status is "escort" and he is diagnosed as "schizophrenia". In addition to "escort", the other two options are "self-help" and "rescue state transportation". Zhao Yang’s attorney Chang Boyang explained that "escort" means that Zhao Yang’s admission status is mandatory.

　　However, in the judgment of the first instance, the statement of Luoyang Mental Health Center was different from that of Zhao Yang’s mother and son: after the medical staff arrived at the scene (dormitory), Zhao Yang was initially diagnosed as schizophrenia in combination with on-site judgment, emotional judgment, insight judgment and past medical history.

　　Xu Min explained Zhao Yang’s disease diagnosis, condition, degree of harm and treatment suggestions to Li Yan from the deputy chief physician. Li Yan repeatedly persuaded Zhao Yang to accept hospitalization, but after more than an hour of persuasion, it was ineffective. Finally, Li Yan begged the medical staff to help escort Zhao Yang to the hospital for hospitalization.

　　The only intersection between the two sides’ descriptions is that Zhao Yang was hospitalized involuntarily.

　　The Mental Health Law of People’s Republic of China (PRC) stipulates that hospitalization for mental disorders is voluntary.

　　Among them, when the patient has harmed himself or is in danger of harming himself, the medical institution shall, with the consent of his guardian, treat the patient in hospital; However, if the patient or his guardian disagrees with the diagnosis conclusion that the patient needs hospitalization and disagrees with the hospitalization, he may ask for a second diagnosis and appraisal.

　　Lawyer Chang Boyang believes that Zhao Yang has never done or is in danger of doing harm to himself, nor has it done anything that endangers the safety of others. Therefore, even if the guardian agrees, the mental health center should not forcibly treat Zhao Yang without Zhao Yang’s will.

　　The admission record of that day showed that Zhao Yang was conscious and his cognition, intelligence and memory were normal. Lawyer Chang Boyang analyzed that Zhao Yang has the ability of his own judgment, and he can decide whether he should be hospitalized or not. Moreover, regardless of whether Zhao Yang is sick or not, the school should not deprive him of his right to education and require a hospital certificate to continue his education.

　　In the hospital: injured by a nurse.

　　During his 134 days in Luoyang Mental Health Center, Zhao Yang experienced four electric shocks, tied or injected tranquilizers many times, and took three tablets every day, with about 10 tablets each time, mostly quetiapine fumarate and clozapine for the treatment of schizophrenia and sertraline hydrochloride for the treatment of depression.

　　On the day of admission, Li Yan had signed an informed consent form of non-convulsive electric shock.

　　Zhao Yang told the reporter of China Youth Daily and Zhongqing Online that after each electric shock, he was in poor physical condition, especially forgetful, and sometimes he couldn’t remember anything.

　　However, he always insisted that he had never been examined and was sent directly to the inpatient department of the hospital for treatment. The hospital deliberately fabricated his illness.

　　It is worth mentioning that Zhao Yang’s EEG topographic examination two days after admission showed that there was no abnormality in EEG and brain topographic map. However, in another examination on August 19th, the conclusion was that the borderline EEG and brain topographic map were abnormal. That is to say, after admission, Zhao Yang’s condition became more serious in the performance of EEG topographic examination.

　　One year after leaving the hospital, Zhao Yang went to the Fifth Affiliated Hospital of Henan University of Science and Technology for the same examination, and the conclusion was borderline EEG, not psychosis.

　　In the defense, Luoyang Mental Health Center explained that as a routine examination, EEG topographic examination is mostly used to judge whether there are nervous system diseases such as epilepsy and space occupation, and can not be used to judge whether there is schizophrenia. The EEG results made by Zhao Yang after discharge from hospital cannot prove that Zhao Yang was not mentally ill or did not need hospitalization on July 20th, 2015.

　　China Youth Daily Zhongqing Online reporter consulted experts in schizophrenia treatment and learned that the diagnostic criteria of schizophrenia are more "subjective" and more based on doctors’ professional judgment.

　　According to Zhao Yang’s admission record, Zhao Yang’s thinking was rambling, his logic was upside down, his concept was confused, delusion of reference was obviously killed, his auditory hallucinations could lead to him, his behavior was weird, he kept covering his nose and mouth with his hands, his attention was not concentrated, and his self-knowledge was lacking. He was initially diagnosed as schizophrenia.

　　Different from the routine discharge from hospital, Zhao Yang was discharged from hospital because he was beaten and injured by a nurse.

　　On the evening of October 14th, 2015, Zhao Yang had a verbal and physical conflict with Guan Jingdong, a nurse in the mental health center, which caused Zhao Yang to be injured. Zhao Yang recalled that because he advised his patients not to change beds, and the other room was more dangerous, the nurse beat him for no reason, resulting in minor facial injuries.

　　On November 30, 2015, Guan Jingdong, Zhao Yang and Li Yan reached an agreement to pay a lump sum of 7,000 yuan to Zhao Yang’s mother and son. Thereafter, neither party may claim any rights from the public administration department, the competent department and the unit employed by Guan Jingdong.

　　According to the agreement, because Zhao Yang interfered with the normal work of Guan Jingdong, a nurse on duty during his hospitalization, they had verbal and physical conflicts, which led to disputes between doctors and patients. After the incident, Guan Jingdong realized his recklessness, took the initiative to sincerely apologize to Zhao Yang and her mother and made an understanding.

　　On the same day that the agreement was signed, Zhao Yang was released from the hospital and set free. According to the Medical Records, the patient’s clinical mental symptoms have been relieved, and further treatment is still needed. The patient insisted on leaving the hospital, and after coordination with the patient’s family, he was discharged today. The discharge diagnosis was schizophrenia.

　　Leaving the hospital: "10 billion can’t be compensated"

　　After leaving the hospital, Zhao Yang reported to the Commission for Discipline Inspection of Henan universities and other departments that he was forced to be treated and suspended from school because of illness.

　　After that, the relevant personnel from the Foreign Languages Institute of Luoyang Normal University went to Zhao Yang’s home, hoping to help him solve practical difficulties. Zhao Yang didn’t appreciate it: "A billion dollars can’t compensate, I’d rather have my original appearance."

　　During the interview, Zhao Yang’s response was slow. Sometimes, like pressing the pause button, he needed to wait for a while to answer questions. He asked for two or three breaks in the middle. "I haven’t slept well for more than three years." Zhao Yang said that his health was not as good as before after he was discharged from the hospital, his memory declined, and he often suffered from insomnia.

　　In the recording provided by Zhao Yang, the school leaders have repeatedly admitted that Chen Guan ‘an’s practice is inappropriate and bears unshirkable responsibility. They should not let the hospital tie the students away without reporting to the leaders. The school will criticize and educate Chen Guan ‘an, and hope that Zhao Yang can continue his studies, and apologize for Zhao Yang’s absence from the school during his hospitalization.

　　In the transcript of the second trial, Luoyang Normal University responded that Zhao Yang had broken into the leadership office in the school many times. When the main leaders received Zhao Yang, it was entirely out of the teacher’s encouragement to the students, and the recording was secretly recorded without the teacher’s knowledge, which could not prove that the school was at fault in Zhao Yang’s prosecution case.

　　When the reporter of China Youth Daily and Zhongqing Online asked Yuan Caihong, the president of the Foreign Languages Institute, whether the voice in the recording was her own, she said that she could not remember clearly and didn’t know. She also said that the Foreign Languages Institute had no right to respond.

　　During the trial, the school lawyer believed that the school teacher only performed the management duties of the university in a responsible attitude towards Zhao Yang, but Zhao Yang showed no respect for his alma mater and teachers.

　　On November 23, 2017, the Luolong District People’s Court ruled in the first instance that Luoyang Normal University, in the process of student management, timely contacted the parents of students with problems and reflected the situation, which was the embodiment of the school’s responsibility for student management, and Luoyang Normal University did not participate in the plaintiff’s medical treatment, medical treatment and treatment, and there was no infringement.

　　The original trial held that there was no evidence to prove that Zhao had self-injury or wounding in this case, which did not belong to the situation of compulsory treatment, and Zhao Yang’s outpatient examination report concluded that he was not mentally ill. Therefore, Luoyang Mental Health Center took coercive measures against Zhao Yang, which constituted infringement.

　　After the judgment of the first instance, both Zhao Yang and Luoyang Mental Health Center appealed.

　　Luoyang Mental Health Center stated in the defense of the second trial that the doctor who diagnosed and treated Zhao Yang was a psychiatrist (deputy chief physician), and Luoyang Mental Health Center had the right to diagnose and treat Zhao Yang’s mental disorder, and the diagnosis and treatment behavior was legal and correct.

　　In the second trial, Zhao Yang once stated that the focus of the dispute in this case is not whether Zhao Yang has mental illness, but whether the compulsory treatment of Zhao Yang by the health center conforms to the legal provisions and the legal conditions for compulsory treatment. Whether the patient is willing to treat is the patient’s right, and others have no right to impose interference.

　　On May 14th, 2018, Luoyang Intermediate People’s Court ruled that the facts were unclear in the first-instance judgment, and whether Luoyang Mental Health Center and Luoyang Normal College infringed on Zhao Yang should be based on whether Luoyang Mental Health Center and its medical staff were at fault in the diagnosis and treatment activities.

　　Moreover, in this case, whether the Luoyang Mental Health Center and its medical staff are at fault in the diagnosis and treatment activities is a professional issue, which should be identified with reference to judicial expertise. Therefore, the original first-instance judgment was revoked and sent back for retrial.

　　In this regard, Zhang Xiaoli, another attorney of Zhao Yang, said that according to Article 58 of the Tort Liability Law, the hospital violated the provisions of Article 30 of the Mental Health Law, and forced treatment without Zhao Yang’s will, which can directly infer that the hospital is at fault and does not require judicial expertise.

　　It has been almost three years since I left the mental hospital on November 30, 2015. For three years, Zhao Yang has been arguing, but he is also worried that the media exposure will affect his life and that of his mother. I have been living at the bottom, and I know that the bottom has a misunderstanding of mental illness, and they can talk about us all their lives at will.

　　On October 10th, the Luolong District People’s Court held a public hearing to hear the case. Due to time, the court cross-examination procedure has not been completed, and the time for the next court session has not been determined.

　　On October 16, the hospital publicly responded that "the case is currently being tried according to law, and our hospital will make a fair judgment according to law."

　　China Youth Daily Zhongqing Online Trainee Reporter Wei Yiwen and photo source: China Youth Daily

On the morning of December 18th, the first meeting of the second member congress of Tongji University Alumni Association and the first meeting of the second Council were held in Yifu Building, siping road Campus. Fang Shouen, Party Secretary of Tongji University, Chen Jie, President, Wu Jiang, former Executive Vice President and President of the First Council of Alumni Association, Feng Shenhong, Executive Deputy Secretary of Party Committee, Peng Zhenwei, Vice President and Executive Vice President of Alumni Association, Lei Xinghui and Tong Xiaohua attended the meeting. The meeting was presided over by Lei Xinghui.

The meeting was held online and offline, with 116 heads of alumni organizations from local, industry/interest and colleges, representatives of alumni in Shanghai, heads of school functional departments, and representatives of winners of "Tongji University pursues outstanding alumni" attending the meeting.

The meeting heard the Report on the Work of the First Board of Directors of Tongji University Alumni Association and the Report on the Work of the First Supervisor of Tongji University Alumni Association, and deliberated and adopted the amendments to the Articles of Association of Tongji University Alumni Association and the Measures for the Administration of the Logo of Tongji University Alumni Association. The meeting elected 104 directors of the second Council of Tongji University Alumni Association, and elected Fang Shouen as president, Lei Xinghui as executive vice president and legal representative, 15 alumni including Wang Yueming as vice president and Lu Yingnan as secretary general. At the meeting, five supervisors of the second Board of Supervisors of Tongji University Alumni Association were elected, and Ji Jianqing was elected as the supervisor.

On behalf of the school, Fang Shouen expressed his heartfelt thanks to the alumni who have long cared for and supported the work of his alma mater and the members of the first board of directors for their hard work, and said that together with the directors of the second alumni association, he would inherit good experiences and good practices, study new ideas and new measures, serve alumni well, promote the construction of the alumni association, run this great relay and live up to everyone’s trust and support. In his speech, he pointed out that alumni should serve alumni well and strive to become a "booster" and a "gas station" to help alumni grow and succeed in their careers; We should serve our alma mater well and strive to become an indispensable and important force for its development; We should serve the society well and strive to fulfill the solemn commitment of Tongji people to serve the society. Looking forward to the work of the new board of directors, he said that on the new journey of the 14th Five-Year Plan, the Alumni Association will adhere to the guidance of Party building, further promote the modernization of corporate governance capacity, fully support the lifelong development of alumni, serve the new round of "double-class" construction of the school with higher quality, actively assume social responsibilities, and build a first-class Alumni Association with Tongji characteristics that is compatible with world-class universities with China characteristics.

Chen Jie gave an introduction to alumni’s recent work, including his understanding of the construction of first-class universities, the recent development results of the school and the blueprint for future development. He said that Tongji University should be a participant in urban development and provide support for Shanghai’s sustainable economic and social development; Be a climber of scientific and technological innovation and set a benchmark for the high-quality development of national science and education; Be a practitioner of Lide Shuren and contribute to the Chinese nation’s great rejuvenation of the Chinese dream.

At the meeting, a flag-raising ceremony for the newly established alumni organization and an award ceremony for outstanding alumni representatives were also held. Fang Shouen awarded the flag to the College of Art and Media, the College of Mechanical and Energy Engineering and the Law School of Tongji University Alumni Association, and Chen Jie awarded the "Outstanding Alumni of Tongji University of the Year" award to two alumni representatives, Huang Zhiming and Zhang Chen.

Subsequently, the first meeting of the second standing Council and the board of supervisors of Tongji University Alumni Association was held. At the meeting, discussions and exchanges were held around the work of the new Standing Council and the Board of Supervisors.

In the afternoon, in the seminar on alumni work, the participants held a heated discussion on topics such as "giving full play to the strength of alumni and participating in the work of Lide Shuren Center in the school", "strengthening the linkage of inter-regional alumni organizations to help regional economic development" and "standardized governance and sustainable development of alumni organizations", and put forward opinions and suggestions.

On the same day, Wujiang visited the 9th issue of "Tongji Alumni Lifelong Learning Platform Starry Lecture Hall" with the theme of "Urban Organic Renewal and Fine Management". He fully analyzed the essence, characteristics, key points and the whole process of urban organic renewal from an academic perspective, and expounded how to carry out refined management from the aspects of planning and design, basic information, engineering technology and management mechanism from a practical perspective to ensure the effective implementation of urban organic renewal. The report was also broadcast live through the official live broadcast platform of Tongji University and the lifelong learning platform of alumni.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 　　　　　　　(Photo/Jiang Ping, Travel Video/Song Yuxing)　　　

　

The just-concluded Winter Olympics reminds people of the dolls, Ice Dun Dun and Snow Rongrong. Their designs contain the Olympic spirit and China cultural symbols. The generation and development of a symbol has a strong and complex cultural support behind it, and once the culture has formed a symbol after a long period of accumulation, its meaning will be long-term and stable. Only by reading symbols can we understand the culture carried by symbols. In the book "China in Symbols", more than 100 symbols that can best represent China are identified.

A pair of mascots in the Winter Olympics-the ice pier and the snow rongrong-have won everyone’s love. The design of the ice pier contains the determination, courage, futurity and sense of the times of the Olympic spirit; Snow Rongrong seeks for the interior of China traditional culture, illuminates the road ahead with the metaphor of "lantern", and responds to the theme of "community of human destiny" with warmth and warmth. Ruyi Ring, Great Wall pattern, Beijing pigeon pattern and Ruyi pattern all over the snow Rongrong are typical China traditional decorative patterns, and each pattern has a profound cultural significance.

To some extent, ice piers and snow melts are symbols deliberately created to represent a cultural phenomenon and convey a certain meaning. We collect and love them, not only because they are a pair of lovely dolls, but also because of the Olympic spirit precipitated from them and the inspiring spiritual memory about the Winter Olympics. Therefore, we pay attention to some cultural symbols, but in fact we pay attention to the cultural significance it represents.

On January 18, 2022, in Beijing, the mascots of the Winter Olympics, Bing Dundun and Xue Rongrong, were on the subway line 11, and the train was decorated to welcome the Winter Olympics. Chang Zhitao/vision china Map

China is a big country with "cultural symbols". In thousands of years’ history, we are very good at symbolizing and conveying spiritual meanings that are difficult to express or are easy to escape because of mystery, such as class and power, seeking happiness, spiritual belief, and avoiding evil and disasters. China in Symbols, published by Zhonghua, selected more than 100 symbols that best represent China, such as Dragon, Phoenix, HarmonyOS, Zhu Rong, Taiji, Bagua, Hutuluo, and Sanxingdui’s "Sun-Bird of God-Man of God-Tree of God", which were divided into four series: auspicious, guardian, sacred and humanistic, and examined the generation and evolution of these symbols.

Animals as symbols

The generation and development of a symbol must have strong and complex cultural support behind it, and once the culture has formed a symbol after a long period of accumulation, its meaning will be long-term and stable. Only by reading symbols can we understand the culture carried by symbols.

As mentioned above, the theme of the mascot chosen for several international competitions held in China is panda, and panda is increasingly becoming the most representative animal of China. The panda was not so conspicuous among the animal symbols in ancient China. When choosing symbols, China prefers to choose the "god beast" handed down from ancient times. For example, the dragon and phoenix, which Wen Yiduo said were "symbols of the origin of a nation and the beginning of a culture", the nine sons of the dragon derived from the dragon system, as well as the brave and unicorn, which have experienced some combination and creation like the dragon.

Chen Rong’s Painting of Kowloon in Southern Song Dynasty

It seems that only those animals full of mystery and re-creation can be used as a symbol of auspiciousness, such as Kirin, which, as a symbol of auspiciousness, is said to appear only in times of peace and prosperity or when saints are born. The real animals are often attached to these beasts. For example, in the Ming Dynasty, a foreign messenger presented a beast, which was thought to be a unicorn, which caused a sensation throughout the country, but was actually a giraffe. The picture of Ruiying Kirin was painted by people who mistook giraffes for unicorns at that time.

Ruiying Qilin Map

Another example is the lion, an animal introduced to China from the Western Regions. The Book of the Later Han Dynasty, Biography of the Western Regions, records that the country of interest "sent envoys to offer lions", which caused a sensation in the capital. Since then, more and more countries have offered lions to China. Until the Yuan Dynasty, it was recorded that lions entered China as a tribute. After the lion entered China, it gradually merged into the myths and legends of China and became a sacred thing. However, as auspicious symbols, such as the stone lion with strong symbolic significance, it will integrate the characteristics of animals such as dragon, tiger, unicorn and gluttony, and distinguish it from ordinary lions according to the characteristics of China’s "God beast" culture.

In the "All Nations Come to Korea", it is possible to re-create a "Rui beast" based on some animals.

In the "All Nations Come to Korea", it is possible to re-create a "Rui beast" based on some animals.

Even native and common animals, in order to highlight their mystery and preciousness, will increase or decrease organs, or replace some parts to stand out from the crowd. For example, the "Four Spirits", such as the three-legged golden toad, had a high position in the Han Dynasty. In the whole process of "Ascending Immortal" in the tombs of the Han Dynasty, the Queen Mother of the West often set up a tripod in front of her, and the jade rabbit pounded the medicine and the toad took charge of the medicine, symbolizing the making and mastering of the immortal medicine.

"Errors" and "Dislocation" in the Evolution of Symbols

As a symbol, the shape and meaning of an animal will change constantly. Take the golden toad as an example. In the Han Dynasty, it was a symbol of longevity. In the Tang Dynasty, people called the golden toad the golden toad and thought it was a symbol of wealth. When these auspicious symbols are given meaning, there is often no logic. Zhao Yuntao, the author of China in Symbols, believes that the formation or evolution of many symbols can be summarized in two words-"error" and "dislocation".

Zhao Yuntao said that one of the manifestations of "mistakes and errors" is gradually "accumulation of non-achievements". For example, "Zhang Guolao" in the Eight Immortals, there is a sentence of "Mr. Zhang Guolao" in the handed down literature. In ancient times, there was no punctuation, and there was no definite sentence. Later, "Zhang Guo, the old gentleman" became "Mr. Zhang Guolao"; In the Ming and Qing Dynasties, people attached it to the character of the Eastern Han Dynasty: Liu Haichan. Because of the word "toad" in its name, people made up the story of "Liu Haichan playing with golden toad", and the name of Liu Haichan became "Liu Hai". Zhong Kui, according to an ancient book, the dialect of Qi often called the big wooden stick, namely "chuí", as "Zhong Kui". This big wooden stick can be used to drive away ghosts. Later, it was a myth that led to an exorcist named "Zhong Kui".

However, some "mistakes" are consciously generated by people. For example, taking animals and plants as auspicious elements, the formation of auspicious meanings mostly relies on associative thinking and deliberately forms the "mistakes" effect. "Deer" is homophonic "Lu", so people draw a deer, which means that they can get Fu Lu, because bats are homophonic "Fu"; There is also a typical "Four donkey kong" which has been adjusted because of the homonym "good weather" of the treasure in hand.

Ming anonymous Liu Hai Jin Chan Tu

Qing Yongzheng pastel gourd bowl

Zhao Yuntao believes that the "dislocation" in the formation and evolution of symbols is a more advanced "error". "Dislocation" means that some symbols have gradually changed in the process of sanctification, secularization and localization.

In China’s belief system, a considerable number of Buddhist immortals will undergo a "localized" transformation in China. Avalokitesvara Bodhisattva in ancient India was male and spread to China. Before the Tang Dynasty, it was mostly male with a moustache. With the improvement of women’s status after Wu Zetian came to power, Guanyin Bodhisattva also became a female image. After Yuan Dynasty, Guanyin became the mainstream. The early Maitreya Buddha was not a big belly. It is said that the shape of the big belly was based on a cloth-bag monk named Qiben in the Five Dynasties. People liked this image and gradually settled down, resulting in the big-bellied Maitreya Buddha.

Liang Kai’s Picture of a Bag Monk in the Southern Song Dynasty

With China’s vast territory and frequent dynasty changes, the choice of immortals is also very arbitrary. For example, Yan Luowang, who is familiar with the underworld, was originally the God of Mount Tai before him. According to the Natural History, the God of Mount Tai is called "Tiansun" and is the grandson of the Emperor of Heaven. He is responsible for calling people’s souls and knowing the length of their lives. During the Wei, Jin, Southern and Northern Dynasties, a new destination and manager was born in the ghost world, namely feng du and Fengdu Emperor created by Taoism. It was not until the Tang Dynasty that the Buddhist belief in Yan Luowang began to prevail.

Yan Luowang came with the spread of Indian Buddhism to the east. It can be seen that the belief symbol that we originally thought was very characteristic of China was the result of cultural integration. For example, the "hell" in folk imagination is the widely accepted and loved "the Monkey King" which combines China’s "yellow earth" with Buddhism. According to Hu Shi’s textual research, its prototype is the Indian monkey Ha Numan in the Indian epic Ramayana.

In addition to the dislocation caused by thinking and aesthetic mode and cultural integration, people’s behavior will also lead to the occurrence of "dislocation" in the symbol system. For example, sweeping graves is a custom of the Cold Food Festival in the Tang Dynasty, but the Cold Food Festival is forbidden by fire, and it is popular in the Tang and Song Dynasties to burn paper money for sweeping graves. So in order to avoid conflicts, the custom of sweeping graves has gradually become a symbol of Tomb-Sweeping Day.

Interpretation of the symbol of "daily use without knowing" in The Journey to the West

In the writing of China in Symbols, the author starts with China’s classical novels, and talks about the application of symbols in the novels, so as to arouse readers’ interest in those symbols that are "unknown for daily use".

The most prominent text is The Journey to the West. The Journey to the West’s seemingly illogical stories of ghosts and gods actually have a very solid foundation of folk beliefs. For example, at the end of The Journey to the West, why are all the scriptures that Tang Priest got back for the first time blank, and the scriptures that he finally got are shelved? Zhao Yuntao thinks: "The Tang Priest in The Journey to the West went to the Western Heaven Lingshan, and it was Jia Ye and Ah Nuo (prototype is Ananda) who led the Tang Priest to fetch books. The scripture that Tang Priest took for the first time was blank, which actually showed the purpose of Zen’s "no writing" and inheritance. " And "the story of Tang Priest’s learning from the scriptures is familiar to everyone. In history, Tang Xuanzang went to India to learn from the scriptures, mainly taking the classics of the only Sect. But the classics he brought back were quickly shelved and later lost. One of the most important reasons is that it is difficult for the general public to accept or approach the only-knowing Sect, because many terms in the classic of the only-knowing Sect are incomprehensible to most people, and the practice is hierarchical, and the steps are very complicated, and it is more inclined to professionals. "

The Journey to the West stills

Many monsters who make waves in The Journey to the West are mounts of immortals in the sky. The only demon that appears twice in The Journey to the West is the lion spirit of Manjusri Bodhisattva, once in Wuji State and once in Shituoling. In The Journey to the West, there is a monster that even the Monkey King is afraid of him, that is, the Nine Spirits Yuan Sheng, also called nine lions, which is the mount of Taiyi to save the suffering Buddha. The Holy Spirit of Nine Spirits and Yuan is very powerful, and he can capture the Monkey King and Friar Sand alive with his head, making the Monkey King flee at the sound of it. There is also the mount of the birthday girl, the White Deer, which is a demon in the lower bound and becomes the father-in-law of the King of the Kingdom of Bhikkhu.

In the Year of the Tiger, a monster spoofed by netizens-the leopard essence of wormwood flower skin, which occupies Yinwu Mountain as the king, is known as the "King of Nanshan". It is a simple monster with no heavenly background among the monsters who come down to earth to make trouble.

Leopard essence in The Journey to the West

In The Journey to the West, their scenes are also arranged according to the level of immortals and the functions of their divisions. For example, because of their low rank, the little deity-Land God, whose belief originated from the worship of "social gods" in ancient times, had a very high status before the Qin and Han Dynasties, but since the Northern and Southern Dynasties, the status of land gods has become more and more humble. During the Ming and Qing Dynasties, people often thought that the Land Lord was the patron saint of the countryside or suburbs and the most basic fairy, and because of its closest connection with people’s lives, the Land Temple was also the most common.

In The Journey to the West, there are many land lords, for example, as the patron saint of special areas, such as the land of Flat Peach Garden and the land of Flame Mountain. In Che Chi Guo, the Monkey King and Tiger force big fairy beheaded each other. When the Monkey King’s head fell to the ground, Tiger force big fairy secretly called out the land and said to him, "Hold the head, and when I win the monk, I will play the king and build the small ancestral temple into a big temple with you, and the clay sculpture will be changed into a golden body." As a result, the land really listened to his words, which also shows the humble status of the land public.

The Monkey King and Land Mountain Gods in The Journey to the West

Every time the Monkey King moves reinforcements, he will meet the gods in the sky, such as the four heavenly kings. When the Monkey King moves reinforcements to heaven, he always goes to the gates of the worse gate and east door first, and he will meet the king who is the gatekeeper of today’s "turn to patrol". The author of China in Symbols believes that the one with the best relationship with the Monkey King is the growth king. "This may contain the traditional concept of" no discord, no concord "in China. When the Monkey King went to heaven for the first time, he met the king of growth and had a dispute. ….. Then the relationship between the two people became better, and the Monkey King’s "sleepy" was won by playing games with the growth king. "

The immortal system in the sky is more complicated. The young ox essence of Taishang Laojun stole the "King Kong Zhuo" and descended to the earth to take the mountain as the king, and seized the Tang Priest. He also used the "King Kong Zhuo" to take away the Monkey King’s golden cudgel. When the Monkey King complained to heaven and asked to find out which "evil star" was thinking of the lower bound, he briefly introduced the immortal system represented by the stars in the sky: first, he checked the officials of the God King on the Four Tianmen Gate; I checked the truth of the large, small and medium-sized groups in the three micro-walls; Also checked the thunder generals Tao, Zhang, Xin, Deng, Gou, Bi, Pang and Liu; Finally, I checked for thirty-three days, and I was comfortable every day; Also check twenty-eight nights, seven nights in the east, horns, horns, temples, houses, ginseng, tails and dustpans; Seven nights in the west, fighting, cattle, women, emptiness, danger, room and wall; Seven nights in the south, seven nights in the north, and peaceful nights; Also checked the sun, lunar, water, fire, wood, gold, earth seven politics; Luo, Ji Du and Bo Yu. There are stars all over the sky, and there is no lower bound of thinking.

China in Symbols by Zhao Yuntao Zhonghua Book Company

China in Symbols provides a new way to read the totem of China’s beasts and auspicious symbols. He introduces the terms of symbols and rhetoric from German philosophers Ernst Cassirer, roland barthes and other western philosophers, and uses the word "symbol" to unify more beliefs and totems scattered in China in various regions and times and write a book. While researching the origin of each symbol, we also start with The Journey to the West’s novels, such as Romance of the Gods and Dream of Red Mansions, to add interest to the narrative with "mutual proof of literature and history".

　　　　With the improvement of his condition, the headmaster can get out of bed and walk around, and go to every ward and corner every day to have a look. One day, just after we finished the morning care and prepared for the shift, the headmaster pointed out the problems she found, took us to the ward and gave a demonstration on the spot, asking us to avoid the patient being stimulated by strong light when we opened the curtains. To pour water for the patient, put the cup in the patient’s hand; Ward ventilation should be carried out when the patient leaves the ward. After that, the headmaster pointed to a patient and said that her hospital gown was wrinkled and needed to be replaced in time. When I saw a patient with two pillows, she felt them and said to us, "The pillows are too high and so hard. If it takes a long time, the patient will be uncomfortable." With that, she personally took a pillow out from under the patient’s head. At that time, my face turned red. To tell the truth, at first, we didn’t quite understand the headmaster’s practices, and even thought she was a little nagging. Every time we saw her, we were a little nervous, especially afraid that she would find fault with us. It took us a long time to realize her love for patients and her painstaking efforts to train our nurses. Gradually, we are getting closer to her and more willing to accept her teaching. Now, with the headmaster gone, everyone’s hearts are empty. Every shift, we still habitually wait for the first-class principal; Every time I walk past the ward where she lived, I always have to take a look involuntarily. But the headmaster left us forever.

　　　　The headmaster is a tireless person, and her mind is devoted to her work. Since 1983, the headmaster has served as the editorial board of five magazines, including Chinese Nursing and People’s Military Medical. Every time the editorial department sends a manuscript, she must read it carefully and revise it. Even when she was seriously ill, she often asked the nurse to help her sit up and laboriously revise the manuscript. Really can’t hold on, let the nurse read it to her and write down her amendments. Wang Xin, director of the nursing department, looked at the headmaster’s weak body. He couldn’t bear it, so he begged the magazine to stop sending her manuscripts without telling the headmaster. The headmaster hasn’t written a manuscript for a long time, and has repeatedly asked us to call to ask questions. Director Wang had no choice but to let the magazine continue to send her manuscripts. After getting the manuscript, the headmaster was as excited as a child and said happily to us, "Look, the magazine has not forgotten me as an editorial board member." The speaker is happy and the listener is sad. Up to now, we have never forgotten this touching scene.

　　　　The headmaster always wants us to do something for our nurses just like his own daughter. She often instructs us to combine clinical practice, carefully observe the treatment process, accurately record relevant data, write nursing papers, and review and revise our manuscripts word by word. In June, 1994, nurse Feng Yanmei was assigned to study in Singapore. The headmaster was very happy after hearing this, and called her home, urging her to learn advanced nursing concepts and techniques from abroad and bear fruit in the hospital. In the end, the principal also deliberately stuffed the remaining $50 he had left to visit relatives abroad into Xiaofeng’s pocket. During Xiaofeng’s study abroad, the principal also wrote to her specially to encourage her to cherish the opportunity and achieve something. In 1997, the headmaster won the Nightingale Award and happily gave each of our head nurses a beautiful souvenir, encouraging us to carry forward the Nightingale spirit of "humanity, fraternity and dedication" and jointly pass on the torch of nursing. In 2005, I was named "National Model of Women’s Achievements". The headmaster, who was hospitalized in the ward, immediately called me to congratulate me when he learned the news. As soon as I got back to the department, she gave me a copy of Nursing Management and a photo of her studying in the study, with an inscription and signature, encouraging me to continue to work hard and be a good nursing manager. This is the most satisfying photo of her later years. The headmaster in the photo has a bright eye and looks so amiable. Now, whenever I hold this photo, I can always feel her sincere words and cordial encouragement!

　　　　On July 9, 2007, the headmaster left peacefully. She left all her love to us. A few days after the headmaster’s death, the head nurse of our hospital took turns to come to her mourning hall every day to wake her spontaneously and wanted to spend time with her old man’s house at last. The day before the headmaster was buried, we tearfully made a small and exquisite urn for her at the request of her family, and sent some of her ashes to Taiwan Province to accompany her parents. For this urn, we ran from shopping mall to shopping mall, and finally chose a crystal bottle that was crystal clear. When decorating the crystal bottle with a red ribbon, we are just like dressing up for a mother who is away from home. While winding it carefully, we silently call out in our hearts: Principal, mother of a nurse, have a good trip!

Editor: Tian Shijia

Special feature of 1905 film network　Last week, the mainland box office closed at 708 million yuan, and in the first week of the new film, there were countless circles of powder, which attracted attention with the theme of "telecom fraud" which was very close to life and only won 10 million box office; The heat has not diminished, and it has once again topped the list, ranking fourth with a stable trend; Two films were on the list by showing surprises in advance.

From December 4 to December 10, there were 2.01 million screenings, and the number of people watching the movie was about 22.05 million.

Paddington Bear 2 broke through 100 million yuan in the first week, but it didn’t end the "dream-seeking" championship.

Stills of Paddington Bear 2 movie

Paddington Bear 2, a Xiong Haizi from Britain, officially landed in the mainland cinema last Friday, earning 22.49% of the box office on the first day of its release with 24.95% of the films. Since then, the film has maintained a single-day film release rate of more than 20%, and the box office trend has risen steadily, successfully breaking through the 100 million yuan mark in the first week. At present, the film’s Douban score is 8.4, which not only does not fall into the "sequel cycle" word-of-mouth transcendence (Douban score is 7.6), but also easily surpasses the previous film’s total box office in the mainland in 2015 (99.89 million yuan) to achieve a series of new highs.

The significance of popularizing the law of "Huge Call" is higher than the market value.

"Huge Call" movie stills

Directed by Peng Shun and starring Cheney Chen, Joseph Chang and Kwai Lun Mei, The Huge Call was officially released last Friday. The film was based on a real telecom fraud case filed by the Ministry of Public Security. As the first anti-telecom fraud film in China, the film attracted great attention as soon as it was released. On the first day of the film’s release, it ranked third in the box office list with 14.56% of the films, and many moviegoers admitted that this film was "the most suitable movie for the elders at home".

The Mystery of Beloved Van Gogh Starry Sky opens a new chapter in art films.

Film stills of The Mystery of Beloved Van Gogh Starry Sky

Neither biographical film nor animated film is the most mainstream film type in the mainland film market, but last week, a film combining the two types, The Mystery of Beloved Van Gogh Starry Sky, landed on the national big screen. This film is the world’s first animated feature film in oil painting style, which reveals the mystery of Van Gogh’s death in a "painting" way. On the first day of the film’s release, the release rate was only 16%, which rose to 24.15% after word-of-mouth fermentation. Among many blockbusters, the film’s first week box office closed at nearly 30 million yuan, and its performance was excellent in this type of film. Throughout this year’s mainland film market, many small-scale films have staged a counterattack battle, which not only represents the increasingly diversified development of the mainland film market, but also the active choice of films by mainland moviegoers.

"Journey to the Dream Ring" won the first place in the week, and the box office trend was stable and orderly.

Film stills of "Journey to the Dream Ring"

Pixar’s first mainland "explosion" "Journey to the Dream Ring" entered the third week of release, and the box office trend was still good. The total box office exceeded 800 million yuan, winning the box office championship for two weeks and winning the box office championship for 15 days in a row. Even the release of Paddington Bear 2, which wanted to compete with it, failed to pull it off the championship. At present, the single-day arrangement of "Journey to the Dream Ring" is still around 30%. This week will be a crucial week for the film to break through 1 billion yuan on the eve of the upcoming Lunar New Year file.

"Fanghua" and "Fanghua" are shown ahead of schedule, and the New Year’s Eve craze is started in advance.

Film stills of "Fanghua"

Last weekend, the two films "Fanghua" and "daoist magic" were screened in advance, and both of them earned more than 10 million box office, and they were ranked third and fourth in the box office list on Saturday (December 9), and both of them reached nearly 50% attendance rate with only 3% single-day filming. The popularity and expectation of the two films can be seen. On the one hand, Fanghua finally met the audience after "bumps"

Daoist magic movie stills.

This week, it officially entered the New Year’s Eve, and domestic blockbusters were shown in a concentrated way. The debut of two blockbusters, Fanghua and daoist magic, is bound to set off the first wave of climax of the year-end festival in the mainland film market. The imported film "Only Miao" strives to survive in the cracks, and whether the French humorous "Christmas Dinner" can stand out from the encirclement needs to be tested by the market. In addition, there are other films that intend to share a piece of the cake in the early stage of the New Year’s Eve. Let’s wait and see who can reach the peak!

1905 Film Data College

Writer: phoenix de tears

　　Since the beginning of this year, under the strong leadership of the Municipal Party Committee and the Municipal Government, Guiyang Gui ‘an’s agricultural and rural system has fully implemented the central, provincial and municipal decision-making arrangements on "agriculture, rural areas and farmers", taking the action of "strengthening the province" as the starting point and unswervingly "strengthening the agriculture, rural areas and farmers" in accordance with the working idea of "555443", making contributions to writing a new chapter in the practice of Chinese modernization Guiyang Gui ‘an.

　　Happy harvest, stable food security "big rice bowl"

　　Keep the bottom line and lay a solid foundation. Strictly implement the responsibility of the party and the government for food safety, focus on what to plant, who will plant it, how to plant it, and how to plant it, keep a close eye on the "two stability, two expansion and two lifting", and carry out the "six major projects to improve the yield of grain and oil" in depth, realizing the spring sowing with full load and planting, achieving 1.365 million mu of grain, 427,900 tons of output, 113,000 mu of soybeans and 469,200 mu of oil.

　　Push the demonstration and break the record. We will further promote the strategic deployment of "five demonstrations" in superior varieties, agricultural mechanization, organizational methods, reform and innovation, and demonstration of actual results, and complete 300,000 mu of responsible fields in cities, counties and townships, and a modern agricultural demonstration field in Qianmu dam area of Longbao Village, Gaofeng Town, Gui’ an New District, creating a new record of high yield of high-quality rice with self-bred varieties in Guiyang at high altitude for the first time.

　　Take more measures to help harvest. The demonstration of soybean-corn banded compound planting increased by 30,000 mu, realizing "no reduction in corn production, more beans in one season". Support cooperatives and other entities to expand the scale of grain planting, and develop various forms of socialized agricultural machinery service models such as "full mechanization+comprehensive farming", "joint farming and joint planting" and "full custody" to boost large-scale grain production. A total of 2,819.26 mu of abandoned land was rehabilitated, accounting for 100% of the target task.

　　Improve quality and increase efficiency, and carry stability to the "vegetable basket" of agricultural products

　　Carry the "vegetable basket". The vegetable planting area was 1.556 million mu (up 0.47% year-on-year), and the output was 2.556 million tons (up 3.74% year-on-year). The planting area of edible fungi was 24,000 mu (up 10.17% year-on-year), and the output was 84,000 tons (down 1.74% year-on-year). The planting area of edible fungi was 240 million sticks (10,000 mu), and the output reached 84,000 tons, achieving an output value of 1.14 billion yuan.

　　Reinforce the "big pigsty". A total of 851,900 pigs were slaughtered, 3 new core pig supply farms and 10 family farms were built, and the new pig production capacity was 50,000; Guide the upgrading and capacity expansion of 50 small and medium-sized pig farms, with the capacity expansion reaching 30,000 heads; Transform and upgrade 20 family pastures and stabilize the production capacity of 20,000 pigs.

　　Make a "chicken cage". A total of 23.243 million broilers were slaughtered, and 25 "village collective" breeding demonstration sites were built, with an additional enclosure area of 125,000 square meters, 475,000 square meters newly built or rebuilt by farmers, 2 broiler slaughtering and processing plants and 1 prefabricated food processing plant.

　　Build a "fish pond". Eco-fishery completed 4,292 tons of aquatic products, up by 17.95% year-on-year, and built 24 demonstration bases of rice and fishery comprehensive breeding, with a demonstration area of 5,069 mu. In 2023, seven projects with the target of increasing the output of aquatic products by 1 million Jin have all been put into production, and the proliferation and release of fishery have been promoted in an orderly manner, with more than 2 million seedlings of green grass, silver carp and bighead carp.

　　Leading by Party Building, Pushing Business Subjects to Break New Path

　　Mixed system activates rural development. The joint-stock economic cooperatives in 996 administrative villages in Gui ‘an continued to grow and develop, with a total of 260 million yuan in operational income in half a year, a year-on-year increase of 2.1%. Among them, the development of 50 "1+1" pilot villages was steadily advanced, and 27 village mixed-ownership companies realized more than 14.8 million yuan of new operational income, which led to an average collective income increase of 296,000 yuan. 63 weak villages in operational income have achieved remarkable efficiency gains. In the first half of the year, the accumulated operational income reached 3.18 million yuan, which exceeded the total income of the previous year by more than 210,000 yuan, and 18 weak villages were listed ahead of schedule.

　　Demonstration leads to play a leading role. Since the beginning of this year, the city has carried out six training sessions for cadres, trained 367 agricultural technology cadres at all levels and types, and recommended 50 outstanding students to participate in the "Touyan" project for provincial rural industry revitalization leaders. There are 28 new leading agricultural enterprises at the municipal level, with a total of 188 leading agricultural enterprises above the municipal level. Two enterprises were recommended to participate in the evaluation of national leading agricultural enterprises and passed the preliminary evaluation at the provincial level, and 14 agricultural enterprises were selected into the cultivation list of key leading enterprises in large-scale agricultural industrialization in the province.

　　Strengthen overall planning and increase financial support. Standardize the cultivation and expansion of 72 farmers’ professional cooperatives, recommend five districts and counties such as Xifeng County to be selected as the central financial farmers’ cooperative project in 2023, and recommend two cooperatives to be selected as typical cases of national agricultural socialization service. Co-ordinate arrangements for municipal funds of 150 million yuan to support 148 business entities; Strive for provincial policy agricultural insurance premium subsidy funds of 47 million yuan, benefiting 115 agricultural enterprises and 24 farmers’ professional cooperatives.

　　Driven by innovation, build the "core" highland of seed industry cluster

　　Strong chain. Taking "superior species" as the starting point, focusing on the eight major industries of grain, oil, vegetables, edible fungi, fruits, pigs, broilers, aquatic products and Chinese herbal medicines, focusing on six key links of "protection, breeding, selection, inspection and promotion", we will strive to build an ecological closed loop of the whole industry chain of seed industry and basically complete the goal of "strengthening agriculture, rural areas and farmers".

　　Strong variety. Released 12 main varieties of grain and oil crops in 2023, and 29 main crop varieties passed the provincial examination and approval; The seed production area of main crops reached 5000 mu, double that of last year; 1,000 provincial-level boar stations in Guizhou Guizhu have been fully built and put into operation, producing 1.1 billion vegetable seedlings and 201 million fungus sticks.

　　Strong subject. Four seed enterprises, two crop seed import and export license enterprises and one national pig core breeding farm were added, and Guiyang Seed Association was successfully established, with the total number of seed enterprises reaching 52, ranking first in the province.

　　Strong innovation. Established Guizhou Guiyang (Guanshan Lake) Modern Seed Industry Park and Yuelu Mountain Guiyang Seed Industry Innovation Center; The innovation team of the company under Zhunong Hi-Tech successfully cloned the rice dwarf gene and applied for the national invention patent. Guizhou Jinnong was selected as the key laboratory of maize biology and genetic breeding in the karst mountainous area of the Ministry of Agriculture and Rural Affairs, and made a key breakthrough in innovation and development.

　　Technology enters the door, cultivating practical and developed "new farmers"

　　Reveal the list and lead the "storage of grain in technology". A total of 1,107 agricultural technicians participated in the innovation and entrepreneurship activities, and a total of 1,214 basic demonstration service lists and 84 "opening the list" lists were declared. The city’s grain and oil basic demonstration service technology covers an area of 450,200 mu, serving 99,543 business objects (households), including 62,400 mu of soybean and corn strip compound tasks, which fully covers the demonstration responsibility projects led by the party and government; There are 2,759 service objects (households) in the list of "Revealing the List" in the city. The provincial-level high-yield competition of grain and oil crops (corn) in Dawan Village, Xiaozhaiba Town, Xifeng County, and the small-area ultra-high-yield demonstration planting field of corn in the grain and oil industry are equivalent to 1,019.9 kilograms per mu, creating a record in the history of central Guizhou Province.

　　Technology cultivation, strengthen the industrial foundation. Focus on the development of characteristic advantageous industries such as kiwifruit planting technology, edible fungi planting and tea processing, carry out in-depth on-site service of agricultural technology, and organize 43 sessions of training for rural practical talent leaders with 2366 people. Issued the "Implementation Plan of Guiyang Gui ‘an Rural Craftsman Cultivation Project in 2023", cultivated 329 rural craftsmen and recommended 40 provincial-level rural craftsmen. Further clarify the evaluation criteria and procedures for the titles of rural practical talents. This year, 1,007 rural practical talents have obtained the titles of senior agricultural technicians.

　　Talents come to the door to serve the rural revitalization. In 2023, 1,000 agricultural technicians in Gui ‘an, Guiyang were launched to help the spring ploughing production, 9 technical guidance groups went deep into the front line to carry out the package, and 1,094 agricultural technicians and more than 10,000 rural practical talents in the city carried out "sending education to the countryside and sending classes to the village". 119 graduate agricultural technology cadres guaranteed 119 administrative villages in Gui ‘an, Guiyang to carry out the "Double Hundred Flowers" project to promote the sinking of highly educated talents, services, technology and business.

　　Empowering by science and technology, being the "vanguard" of modern agriculture.

　　Strengthen the protection of fruits and vegetables. A total of 38,900 mu of 10,000 mu of high-standard vegetable supply base projects have been built, and the construction of 100,000 mu of high-standard vegetable supply base has been implemented, of which 10,422 mu of "rice+vegetable planting" has been completed and 12,060.8 tons have been harvested, and 79,290 mu of vegetables have been planted in summer and autumn, and 74,877 tons have been harvested. The fruit tree industry has built a total of 8980 mu of greenhouse strawberries, rain-proof grapes and rain-proof cherries.

　　Consolidate the meat foundation. The animal husbandry industry has built 1,598 pig farms, 33 laying hens farms, 5 broiler leading enterprises, 1,064 foster households, 2 dairy leading enterprises and 22 beef cattle farms. The fishery industry has built 40 engineering circulating water aquaculture tanks, 30 high-level ponds, 3 factory aquaculture workshops, 50 land-based steel warehouse aquaculture ponds and 30,000 square meters of cold water aquaculture ponds.

　　Promote the ability to ensure supply. Promote the construction of winter vegetable base in Luodian, aiming at improving the supply capacity of melon and fruit vegetables in Gui ‘an, Guiyang in autumn and winter, and establish a winter vegetable base of 22,800 mu in Luodian County to solve the seasonal vegetable shortage in Gui ‘an, Guiyang.

　　Going deep and practical, the effect of "five rural governance" warms people’s hearts.

　　Do a good job in the four articles of "clearing, building, managing and using" to accurately manage the house. 10,000 livable farmhouses were renovated, and 8,106 households were completed, with a completion rate of 81.06%. 1,000 idle farmhouses have been put into active use, and 740 have been completed, with a completion rate of 74%. It has completed the registration of 27,500 homesteads and the training of 1,222 rural construction craftsmen.

　　Adhere to the "three treatments" of drinking water, domestic sewage and black and odorous water, and accurately control water. Rural domestic sewage treatment in 91 administrative villages, 12 black and odorous water bodies and 14 rural water supply guarantee projects were all started.

　　Pay close attention to the "five links" of source classification, garbage delivery, collection and transportation, primary treatment and terminal disposal, and treat garbage accurately. 400 village collection and transportation points and 2 rural organic waste collaborative disposal pilot projects have all been completed.

　　Coordinate the treatment of toilets, water and water, indoor and outdoor toilets, and private toilets, and treat toilets accurately. 6,329 rural households’ toilet improvement achievements have been consolidated and upgraded, and 5,887 households have been completed; 17 new rural public toilets were all completed.

　　Focusing on the "three key points" of new marriage, simple funeral and other things, we will accurately control the wind. Upgrading and renovating 31 rural cemeteries have all started, and 14 have been completed; 15 new rural public welfare ecological cemeteries have all been started and 9 have been completed.

　　Strengthening security and promoting income through various policies to benefit farmers.

　　Grasp the financial guarantee. Clarify the classification and identification methods of various business entities, and put forward 16 policy measures such as financial fund guarantee, innovation and entrepreneurship, and infrastructure and equipment construction support. Municipal funds of 29.35 million yuan were allocated to stabilize grain and oil production, and 292 million yuan was actively sought for projects above the provincial level, such as soybean and corn strip compound planting and farmland fertility protection subsidies, which was the highest in recent years. Formulate the Guiyang Chemical Fertilizer Price Insurance Innovation Pilot Work Plan, establish a direct supply and direct sales mechanism for chemical fertilizers, and provide direct supply and direct sales for four new agricultural business entities at the price of urea not higher than 120 yuan/bag.

　　Grasp agricultural insurance. We put grain and oil insurance in the first place, and insured 242,200 mu of rice, 746,900 mu of corn, 241,000 mu of rape and 85,000 mu of potato, so as to achieve disaster insurance costs and no disaster insurance benefits. In Gui ‘an, Guiyang, 266,600 households, 153 agricultural enterprises and 57 farmers’ professional cooperatives participated in agricultural insurance, and all kinds of insurance have paid compensation of 58.69 million yuan. Through the cooperation mode of "agricultural insurance+credit", commercial banks are encouraged to launch "agricultural insurance policy pledge loan", and loans of 126.41 million yuan have been issued.

　　Grasping agricultural machinery subsidies. In the form of projects, we will continue to increase subsidies for urgently needed machines and tools, carry out the demonstration of mechanized production of 20,816 mu of rice production, complete the construction of 400 mu of provincial demonstration sites for mechanization of soybean and corn strip compound planting, and continuously improve the mechanization rate. The city has established 90 socialized agricultural machinery service organizations to achieve full coverage of agriculture-related towns and villages, with a total investment of 84,700 sets of various agricultural machinery, with an area of 1.967 million mu of mechanized farming, 162,000 mu of mechanized sowing and 251,000 mu of mechanized harvesting.

　　Grasp agricultural law enforcement. We launched a special campaign to crack down on counterfeiting of agricultural materials, dispatched 3,266 agricultural law enforcement officers (times), inspected 1,816 production and operation enterprises, and filed 105 cases of illegal agricultural activities, making the agricultural materials market safe and orderly. (Li Shu)

Due to the need of work, with the approval of the Municipal Human Resources and Social Security Bureau, the unit affiliated to the Municipal Development and Reform Commission plans to openly select (recruit) 3 staff members (see the attached table for details of each position and application conditions). The relevant specific matters are hereby announced as follows:

I. Transfer (Recruitment) Position and Plan

Loudi Development and Reform Commission has publicly selected and transferred 2 staff members and recruited 1 staff member this time. For specific job plans and requirements, please refer to the List of Public Transfer (Recruitment) Job Plans and Requirements of Institutions Affiliated to Loudi Development and Reform Commission in 2022 (Annex 1).

Second, the principle of transferring (recruiting)

(a) adhere to the selection criteria of having both ability and political integrity;

(two) adhere to the principles of openness, equality, competition and merit;

(three) adhere to the needs of the work, people and posts, pay attention to comprehensive ability and professional knowledge.

Combine knowledge with practice.

III. Qualifications for Transfer (Recruitment)

1, with good political literacy, law-abiding, moral integrity, good health;

2. Under the age of 35 (born after August 31, 1986). Those who participate in the public selection have one of the following conditions, and their age can be relaxed to below 40 years old (born after August 31, 1981): ① Full-time graduate students (inclusive) or above; ② Those who have obtained intermediate or above titles; ③ Those who have worked in the development and reform departments at or above the county level for more than 3 years.

3. Bachelor degree or above;

4, with more than two years of grassroots work experience.

5. Having worked in the current unit for more than one year and served in the current position for one year, the unit agreed to apply;

6, nearly three years of annual assessment are qualified or above (except the probation period).

7. In any of the following circumstances, you may not apply:

(1) suspected of violating the law and discipline, being examined by the relevant specialized agencies, and no conclusion has been reached;

(2) The use is affected during the period of punishment, under the influence period or expiration;

(3) Under the minimum service period;

(4) illegal entry into institutions, illegal acquisition of corresponding identities or other violations of cadre and personnel policies have not been dealt with;

(5) Persons who are listed as joint disciplinary targets for dishonesty according to law;

(6) other circumstances that are not allowed to apply for the examination as stipulated by laws, regulations and relevant policies.

The above relevant years are calculated as the deadline.It is August 31, 2022.

Fourth, the selection (recruitment) procedure

According to the procedures such as announcement of transfer (recruitment), registration and qualification examination, written examination, interview, physical examination, inspection, publicity and transfer (employment).

(a) release the transfer (recruitment) announcement

        The announcement of transferring (recruitment) was issued by official website (http://rsj.hnloudi.gov.cn) of Loudi Human Resources and Social Security Bureau and official website (http://fgw.hnloudi.gov.cn) of Loudi Development and Reform Commission, and the announcement time was not less than 5 working days from the date of release. The written test scores, interview shortlist, comprehensive scores and physical examination shortlist were published in official website (http://fgw.hnloudi.gov.cn) of Loudi Development and Reform Commission.

(two) registration and qualification examination (on-site registration and qualification examination)

1. Registration time:From September 20th to September 22nd, 2022 (8: 00-12: 00 a.m. and 3: 00-6: 00 p.m.), the applicants are responsible for the accuracy and authenticity of all the information provided by them.

2. Registration method:Take the on-site registration method, and you can’t entrust others to register. Each person is limited to one position. The registration place is the Personnel Section of Loudi Development and Reform Commission (Room 3401, Floor 4, Building 3, Xiangzhong Avenue Municipal Government Courtyard, Tel: 0738-8269969).

3. Registration materials:"Registration Form for Public Recruitment of Staff in Institutions Affiliated to Loudi Development and Reform Commission in 2022" (see Annex 2) in duplicate (stamped with the official seal of the organization and personnel department of the unit) or "Registration Form for Public Recruitment of Staff in Institutions Affiliated to Loudi Development and Reform Commission in 2022" (see Annex 3) in duplicate; Original and photocopy of my valid ID card, academic degree certificate and relevant qualification certificate; The employment contract or other relevant materials that can prove the identity filed by the human and social departments (stamped with the official seal of the personnel department of the organization); Photocopy of the annual assessment registration form for the last three years (stamped with the official seal of the organization and personnel department of the unit); Proof of work experience; Original qualification certificates and other relevant certificates; One-inch recent bareheaded half-length color photos 3. Except for ID card, graduation certificate, degree certificate and relevant qualification certificate, all other application materials will not be returned.

4. Qualification examination:Applicants must register in strict accordance with the qualifications of the announcement, and conduct a preliminary qualification examination when registering. Candidates who have passed the qualification examination will receive the admission ticket from the Personnel Department of Loudi Development and Reform Commission three days before the exam (the specific time will be notified separately). If the information provided by the applicant is untrue, inaccurate or incomplete, the applicant shall bear the responsibility. Qualification examination runs through all aspects of registration, examination and inspection. Once candidates who do not meet the requirements for registration are found, they will be disqualified from transferring (recruiting) immediately.

five、charging standards：Registration exams are free.

(3) written examination

It is conducted in a closed-book way, and the comprehensive management position mainly tests the theoretical literacy and public basic knowledge of the candidates; The project review post and inspection and testing post mainly test the professional ability required for candidates to apply for the post, and do not specify the examination scope, with a total score of 100 points. If the ratio between the public transfer (recruitment) plan and the number of applicants is not less than 1:3, and the required ratio cannot be met, the proportion may be appropriately reduced or the transfer (recruitment) plan may be reduced with the approval of Loudi Human Resources and Social Security Bureau. Candidates will take the written test at the designated time and place with the admission ticket and valid ID card (the time will be notified separately, see the admission ticket for details).    

(4)interview

Among those who apply for the same position, the interview candidates are determined according to the ratio of 1:2 according to the written test scores from high to low (all those with the same written test scores enter the interview as parallel personnel). Set the interview passing score to 60 points, and those whose interview scores are lower than 60 points (excluding 60 points) shall not enter the next link. Using structured interview method, it mainly tests the basic qualities and abilities required by applicants to perform their duties, with a full score of 100. The specific time and place of the interview will be notified separately.

(5) Physical examination

According to the proportion of 40% written test scores and 60% interview scores, the comprehensive scores are the same, and they are ranked according to the written test scores. Written test scores, interview scores and comprehensive scores are rounded to two decimal places. According to the comprehensive score of the exam, the physical examination object is determined from high score to low score, and the ratio of physical examination object to the number of selection (recruitment) plans is 1:1. The physical examination hospital is selected according to the relevant regulations, and the physical examination is carried out according to the General Standard for Physical Examination of Civil Servants (Trial) and the Manual for Physical Examination of Civil Servants (Trial).

Those who take part in the medical examination must hold the written admission ticket and my second-generation valid ID card for medical examination. Those who do not bring the above documents or have irregular documents will be disqualified. Those who fail to arrive at the designated place to participate in the medical examination within the specified time are deemed to have given up automatically. Toxicological examination shall be included in the scope of physical examination, and the expenses of physical examination shall be borne by the examinee, and relevant matters of physical examination shall be notified separately. Those who pass the medical examination enter the inspection procedure.

(six)inspect

Comprehensively investigate the situation of morality, ability, diligence, performance, honesty, political and professional quality, and the degree of matching with the position, and check the personnel files. Take appropriate inspection methods according to the specific conditions of the inspected objects, and form specific written inspection conclusions. Anyone who fails to provide the information required for the inspection within the specified time shall be deemed to have given up the inspection qualification automatically.

If there is a vacancy due to unqualified physical examination or inspection or abstention, the position will be filled in turn according to the comprehensive score ranking of the shortlisted interviewers.

(seven) publicity and transfer (employment)

According to the examination, physical examination and investigation, the party group of the Municipal Development and Reform Commission collectively studied and determined the candidates to be selected (recruited). The names of the personnel were publicized in official website of Loudi Human Resources and Social Security Bureau and official website of Loudi Development and Reform Commission for 5 working days.

Upon the expiration of the publicity period, those who have no problems or reflect problems that do not affect the results of selection (recruitment) will be officially identified as selection (recruitment) personnel, and the transfer (employment) procedures will be handled according to policies and procedures. The post level of the selected (recruited) personnel is determined by whether the original employment level of the proposed personnel corresponds to the number of positions of the recruiting unit. If there are no vacant positions corresponding to the post level of the recruiting unit, the higher vocational colleges will be hired low.

V. Disciplinary requirements

In accordance with the requirements of public institution selection (recruitment), adhere to the principles of openness, equality, competition, and merit-based, strictly follow procedures and regulations, resolutely put an end to the phenomenon of fraud and favoritism, and deal with those who violate the provisions of public institution selection (recruitment) in the process of public selection (recruitment) in strict accordance with the Provisions on Handling Violations of Discipline in Public Institution Recruitment (Order No.35 of the Ministry of Human Resources and Social Security).

VI. Others

(1) This selection (recruitment) work is organized and implemented by the Loudi Municipal Development and Reform Commission, and guided and supervised by the Loudi Municipal Human Resources and Social Security Bureau.

(two) take effective measures to do a good job in epidemic prevention and control.

(3) In the process of transferring (recruitment), the list of finalists in each link, relevant examination matters, relevant formalities and other notices are published on the website of Loudi Development and Reform Commission. Please pay close attention to the candidates. If you get the wrong information from other channels or fail to get the relevant information in time due to the candidates’ own reasons, you will be responsible for it.

Tel: 0738-8269969 (Personnel Section of Municipal Development and Reform Commission).

Supervision and reporting telephone number: 0738-8269985 (Commission for Discipline Inspection of Municipal Development and Reform Commission).

 

Attachment: 1. List of publicly selected (recruited) positions and requirements of institutions affiliated to Loudi Development and Reform Commission in 2022.

            2 Loudi Municipal Development and Reform Commission affiliated institutions in 2022Registration form for selecting and transferring staff

            3 Loudi Municipal Development and Reform Commission affiliated institutions in 2022Open a registration form for recruiting staff.

           Attachment 1-3

 

 

                                                                                                                                                              Loudi Development and Reform Commission

                                                                                                                                                                       September 13th, 2022

 

 

　　Legal Daily News (Reporter Han Dandong Intern Li Ziwei) Since the beginning of this year, the "Net 2018" campaign has attracted the attention of all sectors of society, and many departments have taken actions to create a healthier and better cyberspace. Up to now, the rectification fields include audio-visual program products, Weibo, second shot, good-looking video, good rabbit video, fast video, short video such as tiger teeth and fighting fish, live broadcast websites, comprehensive video websites such as Tencent Video, Youku and iQiyi, and client software.

　　Under a series of actions by the competent authorities, the media also supervise the network audio-visual field by public opinion. CCTV has called the roll for many times this year, covering such fields as online games with pornographic violence, live webcasting platforms, ASMR audio content and animations involving incest and pornographic content.

　　A series of centralized rectification has achieved initial results, and most of the applications that spread bad information have been rectified. The reporter has been unable to find illegal content by searching keywords on the pages of several well-known online audio-visual platforms.

　　However, under strict rectification, there are still people who commit crimes against the wind. Guo Jie, a graduate student at a university in Beijing, told reporters: "After the rectification, the big video websites have changed a lot, but there are still a lot of content, and some people still push the information about pornography to the website or Baidu cloud disk."

　　Play "edge ball" to attract users

　　Audio-visual programs about pornographic violence spread in mass media channels have been effectively rectified, and obscene pornographic content promoted through interpersonal communication or community communication still exists at present because of its strong concealment and great difficulty in cracking down.

　　The Chinese translation of ASMR is "spontaneous perceptual meridian response", which is a new word used to describe the perceptual phenomenon. It is characterized by the stimulation of vision, hearing, touch, smell or perception, which makes people have a unique and pleasant sense of stimulation in the skull, scalp, back or other areas of the body, also known as "intracranial orgasm". After the introduction of China, a considerable number of audio, video and pictures with strong sexual implications spread vulgar and even obscene pornographic content under the guise of ASMR.

　　In June this year, the National Office of "Combating Pornography and Illegal Publications" interviewed the heads of many websites, such as Netease Cloud Music, Baidu Network Disk, Cat Ear FM and Dragonfly FM, and asked all platforms to vigorously clean up the ASMR content related to pornography and vulgarity, and strengthen the supervision and audit of related content.

　　Guo Jie told reporters: "ASMR is also in the process of rectification. After the rectification, the title of ASMR is gone, and all of them have been changed into audio content with sexual suggestion with the title of helping sleep and hypnosis, which can be found on many audio network platforms in China."　

　　The live broadcast platform cooperates with the social software community to introduce public live broadcast behavior into the private sphere and then conduct transactions, which is the usual practice of some network anchors.

　　The reporter searched with "ASMR" as the key word on several domestic live broadcast platforms, and there were no relevant search results. Search with "sleep-helping" as the key word, and a lot of content is being broadcast live. Most of the anchors in these live broadcast rooms are young women in revealing clothes. The anchor attracts the audience with revealing clothes and strong suggestive voice, and then displays the QQ group fan number or WeChat group number of the anchor on the barrage or live page.

　　A netizen who didn’t want to be named told the reporter, "There are often a lot of pornographic videos or fake ASMR in the group files of such QQ groups, most of which are free, and some small videos need to be paid, ranging from 20 yuan to 50 yuan. The phenomenon of pornographic live broadcast in QQ group has been going on for a long time, and many anti-pornography actions have not affected it. "

　　The reporter added a micro-signal provided by an anchor. The other party first sent a voice with sexual suggestion for more than 30 seconds, and then recommended the audio of 20 yuan and 50 yuan to the reporter, and promised that it would contain explicit obscene pornographic content.

　　In addition to ASMR, there are a large number of network anchors in live video websites playing "edge ball" in live broadcast. In a live broadcast application, the top network anchors are all women, ranging in age from their twenties to their forties and fifties, mostly young women.

　　These anchors are wearing thick makeup and revealing clothes in front of the camera, constantly talking about sexually provocative content, and some anchors will also swear. The anchors recommended in the page have more than 2000 real-time views.

　　The main content of the live broadcast is to persuade fans to brush gifts and meet some requirements of fans. In the barrage, fans keep commenting on "lower your clothes" and "stand up and look at your shorts".

　　A live broadcast platform is holding an anchor PK activity recently. Two anchors are cut into one screen, and they are allowed to perform talent PK within a specified time. The PK result is determined by the number of fans’ rewards, and the failed anchor will be punished. These punishments include the failure of the anchor to write Chinese characters on his chest with eyebrow pencil and then erase them, or to dance according to the requirements of another anchor and fans.

　　The anchor divides camps in the process of PK, calling on his fans to brush gifts to "defeat" each other, and at the same time meeting more requirements of fans within the specified time. In this process, the anchor will make a lot of provocative behaviors, even swearing after PK failure.

　　The live broadcast page constantly pops up system messages in the form of barrage. The message prompts: "Starlight conducts a 24-hour inspection of live broadcast content, and users can report pornographic content when they find it." However, the reporter did not find a reporting channel in the platform.

　　In this platform, users can use the third-party software such as WeChat, QQ and Weibo to log in with one click. When the membership level reaches level 4, they can privately trust the anchor, and at level 11, they can prevent silence. At present, they can upgrade their membership level by brushing gifts to increase their experience value.

　　Avoid censorship by interpersonal communication

　　The reporter’s investigation found that many obscene pornographic applications are promoted by human flesh, hiring people to advertise in games, post bars, websites and forums, and shouting "welfare video software plus WeChat and QQ" on the channel all day.

　　An insider told reporters, "criminals who spread and promote pornographic applications and websites prefer to use another way — — Make way for some ‘ Li ’ Let users take the initiative to promote. "

　　Subsequently, he provided an App QR code for a video application, with the code "F6EFRP" under the QR code. The reporter scanned the QR code, which is a link to download this application. After downloading, there are a lot of obscene pornographic videos in this application. The person familiar with the matter said: "The application that uses this promotion method generates personal promotion QR code for you. For example, ordinary users can only watch ten minutes or a video a day, and scanning this code download software with a number will improve your authority. It is efficient and safe, and it is spread by acquaintances, and it does not need to pass the review of the app store, so the possibility of being reported is greatly reduced."

　　The promotion and application can not only upgrade the authority, but also directly commission. Application promotion has been developed into an industry. Searching for "application promotion" related keywords on Baidu can find various companies and individuals that provide this service.

　　The reporter found an application promotion merchant in "Promotion Bar" and asked him if he could promote an application that could not be put on the shelves in the app store. The other party replied: "The application promotion fee is priced according to the specific App. Generally, 3 yuan started, and the application involving pornography is not impossible, but it is relatively difficult and needs to be increased."

　　On the one hand, such businesses provide application promotion and registration services, on the other hand, they also recruit a large number of part-time employees in QQ groups and post bars to promote applications, and then provide part-time employees with a draw according to the promotion amount, which is generally two yuan per order.

　　The insider revealed, "There is an industrial chain in this field, which has a large profit margin, and there has always been a market, so it will be ‘ Wildfire never quite consumes them, they are tall once more in the spring wind ’ . One is to collect advertising fees by large traffic, the other is to attract people to recharge or apply for membership directly by resources, and the third is to rely on illegal links, such as gambling websites. Many yellow websites rely on click-through rates, and then click on the link to directly enter online gambling. "

　　Guo Jie also told reporters that in the process of playing online games or visiting forums, he often saw people advertising for pornographic applications or websites, "it is not surprising." He added: "There are a large number of minors playing online games, and they will certainly come into contact with such advertisements frequently during the game. In this case, pornographic content is actually very easy for them, just click on the link or scan the code."

　　Strengthen the accuracy of law enforcement

　　According to the Eighth Investigation Report on the Internet Usage of Minors in China, 91.6% of minors have the experience of using the Internet, which is much higher than the overall internet access rate of netizens in China.

　　Wang Li works in Shanxi Branch of China Life Insurance Company. Her son is in the first grade of junior high school this year. She is full of worries about the bad information on the Internet.

　　"Once I accidentally saw my son reading an online novel, I checked the novel and found that it was full of violence and yellow content, and I was very worried about affecting his physical and mental health. Now that the Internet is so open, it is impossible for parents to completely restrict their children from watching and not watching. " Wang Li said.

　　In view of this phenomenon, Professor Wang Sixin, deputy dean of the School of Politics and Law, Communication University of China, said: "Internet pornographic content has been repeatedly banned because it has a certain demand, and content producers have also grasped this point. However, it will mainly have a negative impact on minors. The values of minors have not yet formed, the resolution is relatively low, and they like to imitate. We have the responsibility to create a healthy cyberspace for minors. "

　　Zheng Ning, deputy director of the Law Department of Communication University of China, told the reporter that at present, China’s network supervision laws and regulations mainly include the Network Security Law, the Measures for the Administration of Internet Information Services, the Provisions on the Administration of Internet Audio-visual Program Services and the Interim Provisions on the Administration of Internet Culture. On June 30, 2017, China Network Audio-visual Program Service Association issued the General Rules for Content Auditing of Network Audio-visual Programs, which clearly stipulated that "the content or plot of network audio-visual programs that render obscene pornography and vulgar taste, endanger social morality, and have adverse effects on minors should be truncated, deleted and broadcast".

　　"However, because network supervision is an emerging monitoring field spawned by the rapid development of the Internet, the practice time is not long, and it can only move forward in exploration." Zheng Ning said.

　　Wang Sixin said: "Except for some people who blindly pursue economic benefits, the requirements for online content in relevant laws and regulations are not particularly specific at present, and the content standards need to be strengthened. Another is that the cleaning and filtering of bad content needs to strengthen the intensity and depth of law enforcement, strengthen the accuracy of law enforcement, and let relevant industries and personnel take advantage of it. "

There are thousands of marketing methods, and Reuters is one of them. In variety shows, Reuters’s marketing forms are various, and it plays an important role in the preheating and broadcasting period of the show. The simple variety Reuters map is produced and exposed by multiple roles such as stars, fans, drama parties, brands and marketing numbers. When Reuters becomes a conventional marketing method, the consequences of excessive Reuters, acting as a substitute for literature and Reuters’s fraud will also have a more or less impact on the whole industry.

author　| Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time　

edit　| Peninsula

source　| Cultural Industry Review

After the launch of "Sister Lang" in the new season, the Internet ushered in the explosion of Cyndi Wang. In the hottest days, there were many hot searches about her in Weibo, and her entries even began to dominate the daily list. Among them, in addition to the program, Cyndi Wang, which is full of life in Reuters, also has a strong enthusiasm, and the sweet girl after work has caused discussion among netizens.

　

The so-called Reuters refers to some unofficial photos, videos, star schedules, etc. At present, it has become an ordinary and popular marketing method. Judging from the variety shows, whether it’s the trip of the veteran season-broadcast variety runner to Reuters, or the recent topic that Miss Lang wears Reuters to and from work, it can be seen that Reuters marketing has gradually become an important "course" in the variety industry.

　

For variety shows, what are the specific forms of marketing in Reuters? What are the interests behind it? When Reuters became a star’s daily marketing tool, what problems were exposed?

"Thirty-six Strategies" of Variety Reuters Marketing

At present, the variety Reuters has many specific ways, such as program itinerary, guest lineup, star modeling, CP sense, variety link and so on, which runs through the whole stage from shooting to the end of the broadcast.

　

　

Before the program is broadcast, it is usually necessary to constantly create topics for exposure, and gain a certain audience base in the early stage, thus winning considerable ratings for the broadcast.

　

In the warm-up stage, Reuters marketing generally focuses on three aspects: program itinerary, guests and variety shows.

　

For location reality shows such as A Desired Life, My Wife’s Romantic Travel, Flowers and Teenagers, the Reuters of the itinerary is usually easy to arouse the curiosity of the program audience, stimulate the enthusiasm of the fans in the planning place of the program itinerary, and generate the motivation to promote it spontaneously during the off-air period.

　

△ "Yearning for Life" trip to Reuters

　

And some variety shows with flying guests, Reuters, who invited the star lineup, will attract attention. On the one hand, for the stars invited by well-known domestic variety shows, their fans will have a certain sense of pride, and then they are more willing to promote through Reuters; On the other hand, the program itself will also bring topic ahead of time because of the chemical reactions that different guest partners may stimulate, which will attract more attention from passers-by.

　

△ Running male guest Reuters

　

In addition, some Reuters will also reveal some links in the variety show, which is more likely to arouse the curiosity of star fans and audience and increase their expectation for the feature film because of its uncertainty.

　

△ "Chinese Restaurant" Variety Link Reuters

　

　

After the program starts, the focus of Reuters’s marketing will change, but the forms will be richer.

　

On the one hand, because variety shows are mostly close to daily life, it is almost impossible to have the freshness brought by costume dramas. Therefore, many variety shows will set up people for stars through modeling and costumes, which has also become an important gimmick for program promotion.

　

For example, in the Great Escape from the Chamber of Secrets, each guest will play a role in the story, and different costumes will become the basis for sorting out the roles. Reuters with the theme of program wearing has therefore become a necessity for each escape from the Chamber of Secrets, which will continuously promote the popularity of program broadcasting by arousing the audience’s prediction and discussion on the roles in the next issue.

　

△ "The Great Escape of the Chamber of Secrets" styling Reuters

　

As a result, the star private server business in Reuters’s picture was also formed. Because some stars don’t wear exaggerated and big-name costumes in their daily lives, this also allows fans to get the experience of "the same as idols" through low-cost consumption. The relationship between stars and fans is also closer.

　

　

On the other hand, group CP has also become a common operation in variety shows. Especially the sense of CP embodied in Reuters, compared with the deliberate creation in the program, the daily CP interaction is more loved by people.

　

△ Group CP from the map of Langjie Reuters

　

In addition, the Reuters marketing of variety shows is not only in the show, but also outside the programs such as commuting, which is common in variety shows while shooting and broadcasting. Reuters’s pictures with this theme can quickly draw close to the fans, especially in short videos with interactive nature or face shots that have not been over-retouched, and can restore more real stars to fans, thus more effectively increasing the audience’s stickiness of the program.

　

Multi-party "Mind" behind Variety Reuters Marketing

The seemingly ordinary variety Reuters map on the hot search actually contains many thoughts and interests. Not only the visible characters such as stars, fans and producers, but also the hidden characters such as clothing brands and marketing numbers.

　

　

In the marketing of variety show Reuters, stars, clothing brands and fans are in a special relationship structure. Stars wear clothes and accessories of a certain brand, and spread their own personal designs through the wearing style in Reuters’s picture, so as to realize the potential personal designs.

　

△ Meng Mei Qi "fashionista" people set up

　

The brand, on the other hand, opens its popularity with the help of Reuters, a celebrity private server, and adapts to the consumers who turn their fans into brands. At the same time, fans are exposed by Reuters, the star’s private server, and establish more potential contacts with them.

　

Due to the constant interaction between the three, stars and brands can slowly find their own marketing methods. For example, a star likes the daily wear of neutral style, and the corresponding brands can also cooperate with them to form positive guidance, thus promoting fan consumption.

　

　

In the marketing of variety Reuters, the producer, the marketing number and the audience constitute another relationship. Before the program starts, in addition to official publicity, the producers will also release a large number of Reuters to the marketing number, thus attracting the attention of the audience. In addition, these marketing numbers will also trigger discussion among netizens by creating topics, create a certain degree of memory among passers-by, and attract more passers-by powder for the program.

　

△ There are many marketing numbers on Tik Tok for short video shooting of "Star commuting".

　

Fans’ responses under the marketing number will also form useful feedback for producers, which can help them identify the market and be targeted in Reuters marketing.

　

△ Variety scenes similar to the "Beginning" of the explosion are easy to circle.

Hidden worries behind Reuters’s marketing

When Reuters marketing became the routine operation of variety shows, the problems it brought became more and more obvious.

　

Excessive Reuters: Affect editing and cause losses.

　

For Reuters, on the face of it, producers and fans generally resist. On the one hand, there is too much mystery and novelty in the broadcast of Reuters’s variety shows. Although variety shows are mostly in the form of periodical broadcast, such problems can be avoided through lens editing and deletion, but there will still be labor costs, and this selective editing may also lead to misleading plots.

　

△ Speaking rules in Sean Xiao fans’ super words

　

On the other hand, Reuters’s excessive editing and mending may also make the stars who are not expressive enough in the variety show passively disappear in front of the camera, thus causing psychological damage to the fans of these stars. Therefore, the overall attitude of fans towards Reuters is mostly resisted.

　

　

In addition, it is the negative influence brought by the substitute filming accompanied by Reuters. After the star agency has become a lucrative business, the whole agency industry has also begun to move towards involution.

　

It turns out that the clear and perfect Reuters map is the favorite of fans. Now, only when the "small composition" is well written, it is possible to harvest leeks well. Nowadays, writing on behalf of others has evolved into a network term of "literature on behalf of others" and formed a unique expression technique.

　

△ Image from Sohu Entertainment

　

However, due to the pursuit of eyeball effect in "substitute literature", many times deliberate fabrication or vocabulary creation easily affects the setting of some links in the variety show itself, resulting in misunderstandings in the hearts of the audience.

　

　

Nowadays, variety shows are willing to attract attention through group CP. But the problem is that the information revealed by Reuters’s map is probably just the imagination of the audience. If the program doesn’t have such an effect after broadcast, it will lead to the failure of fans’ expectations.

　

△ "Chinese Restaurant" Reuters hinted that Ding Zhen and Zhou Ye had a strong sense of CP, but the program presentation rarely reflected the sense of CP interaction.

　

In addition, if the producers try to cater to this setting, it will also bring some bad experiences to some fans, especially some star fans who exclude the CP group. For example, in the early days, the Running Man would implicitly bind Lu Han and Dilraba in the program, trying to harvest the topic with their CP, which once caused some disputes among fans.

tag

At present, the marketing of variety shows in Reuters has become a normal phenomenon. When Reuters Map, an illegitimate propaganda method, began to be included in the category of normal marketing, our understanding of variety shows and stars may begin to deviate. In essence, a variety show, if the content is not innovative enough and the final product performance is not good, no matter how good or how hidden the marketing means, will only be killing.