Down to 300,000, 2024 Aouita 12 interprets high-end cost performance.

On March 29th, 2024, Aouita 12 2024 was officially listed. The new car has launched four models, with the price range of 265,800 yuan-400,800 yuan. The 2024 Aouita 12 features three labels: luxury, intelligence and safety, aiming at creating a sense of luxury of the whole vehicle.

According to the official introduction, Aouita 12 has newly launched the 700 three-laser rear-drive intelligent version, which comes standard with Huawei ADS 2.0 and 800V high-voltage overcharge, so as to further improve the level of electrification intelligence.

According to the official introduction of Aouita, since its listing, the cumulative delivery volume of Aouita 12 has exceeded 10,000, with a cumulative breakthrough of 40,000, ranking first in the market segment of 300,000-400,000 domestic large-scale pure electric luxury cars.

Luxury, intelligence and safety are the three labels of Aouita 12.

In terms of luxury, Aouita 12 has built an axle length ratio of 0.61, an aspect ratio of 1.38 and a wheel height ratio of 0.514, which makes the design of the whole vehicle more harmonious and highlights the sense of movement. The new car introduced a new appearance color of Hui Jin, which is an innovative "chameleon" paint with great texture. It is worth mentioning that the color scheme was officially launched after six months of repeated polishing.

In the interior, Aouita 12 adopts a panoramic digital embracing induction cockpit, with double zero gravity seats as standard in the front row, and adopts a full-field ultra-clear linkage screen to upgrade the luxury car experience from all dimensions of vision, hearing and touch. For the back-row riding experience, Aouita 12 adopts a unique "dual-energy well" pedal submersible battery, which makes the back-row riding experience more comfortable.

In terms of intelligent driving, Aouita 12 comes standard with 3 laser radars and 29 intelligent driving sensors, equipped with Huawei’s latest advanced intelligent driving HUAWEI ADS 2.0. Recently, Aouita 12 first tested the country’s first 5G-A Zhibo parking lot, bringing unprecedented intelligent travel enjoyment to users.

It is understood that on March 28th, Aouita 12 launched the NCA, which does not rely on high-precision maps, and realized "all the countries can open it". At the same time, Aouita 12 has also optimized a number of functions through OTA, including tidal lane and bus lanes, and added a lateral obstacle collision prevention system (LOCP) to further enrich the intelligent driving function.

In terms of safety, Aouita 12 has 19 intelligent active safety configurations, and is equipped with 3 laser radars and a general obstacle perception network to realize 360-degree surrounding collision protection. In terms of passive safety, the new car adopts ultra-high strength steel-aluminum hybrid cage body, in which aviation grade aluminum and high strength steel account for more than 80%; At the same time, the new car also insists on intelligent safety and redundancy guarantee. Among them, Contemporary Amperex Technology Co., Limited customized H-type ternary lithium battery and used high-strength 6-series aluminum alloy battery to protect the shell, and completed 150+ special safety and performance tests to ensure battery safety.

CHN empowers advanced, and continues to lead the innovation of luxury new energy technology.

As the second work of intelligent electric vehicle technology platform CHN, Aouita 12 brings together the advantages of Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited in their respective fields.

Aouita 12 2024 adopts 800V full-stack high-voltage overcharge platform, equipped with Huawei DriveONE power domain solution, and can use Huawei liquid-cooled overcharge technology, which can achieve a charging speed of nearly 1 second and 1 kilometer. At present, Aouita and Huawei have jointly built a liquid-cooled overcharging network all over the country. At present, more than 100,000 all-liquid-cooled overcharging piles have been built in more than 340 cities and major highways across the country.

In addition, Aouita will adopt the brand of Contemporary Amperex Technology Co., Limited Panshi high safety skateboard chassis. Rock skateboard chassis is jointly developed by Aouita and Contemporary Amperex Technology Co., Limited. It is based on integrated skateboard chassis and CTC technology, fully supports 5C overcharge technology, and can safely achieve 120km/h collision without fire.

In terms of rights and interests, Aouita has launched a series of car purchase gifts for 12.2024 models: if it is made before April 30, 2024, you can enjoy four limited-time policies, five basic rights and interests, and the highest discount is 32,000 yuan. In addition, a caring gift is also prepared for the old car owners of Aouita 12, and the old car owners can enjoy the advanced intelligent driving function of Huawei ADS for free for life.

Conclusion:

At present, the market competition of pure electric cars of 200,000-300,000 classes is fierce, and it is not easy for Aouita 12, which sells for more than 300,000, to achieve the present results. Thanks to the strengths of Changan, Contemporary Amperex Technology Co., Limited and Huawei, Aouita 12 has the strength of high pricing, and can also differentiate itself from other competing products. After the launch of 2024 new cars, Aouita 12 has evolved stronger product strength, while maintaining higher car purchase rights, and the price has reached 250,000, which has improved the quality-price ratio of products in all directions. Aouita 12 entered the market of 300,000 yuan, and the competition of high-end pure electric cars will be more intense.