Holiday consumption is full of ＂color＂ and ＂new＂ variety, which injects strong impetus into the sustained improvement of the economy.
CCTV News:During the Qingming holiday, while going out to enjoy flowers, people also enjoy the spring atmosphere by buying goods with "flowers" elements. On the platform of JD.COM, in the last week, the search volume of "Sakura" elemental products increased by more than two times year-on-year, and the search volume of some products such as "Sakura Series Cup", "Sakura Hand Cream", "Sakura Ring" and "Sakura Cake" increased by more than five times.
Camping economy, fiery equipment upgrade to meet diverse needs
During the Qingming holiday, the camping economy continued to be hot, and all kinds of new equipment came into being to meet the diverse needs of different tourists. From convenient "bag camping" leasing to convenient fast-throwing tents, the consumption format and equipment upgrading trend of camping market is obvious.
In Linjiang Strip Park near the Pearl River in Guangzhou, many citizens set up tents, spread meals and enjoy the spring scenery, which is very pleasant.
Near the park, there are many rental points that provide camping equipment rental services.
In the outdoor goods store, the new product "2 seconds quick opening" fast throwing tent has attracted the attention of many consumers.
Zhejiang is the main tent production base in China. In the production workshop in Shangyu District, Shaoxing City, the new production line that has just been put into operation is working in an orderly and tense manner.
Tents with high cost performance and strange shapes are welcomed by beginners, while tents with full sense of technology and adapting to different climate and geographical conditions are the choice of advanced players.
Internet sales platform data show that since March, the turnover of camping tents has increased by 240%, the turnover of shower tents has increased by 150%, and the turnover of three-in-one awning automatic tents has increased by 700%.
Lightweight equipment with high cycling heat is favored.
Among the popular outdoor activities during the holidays, besides camping, there are also cycling trips. With the emergence of professional and novel equipment, the riding scenes are becoming more and more abundant and the audience is becoming wider and wider. The data shows that the turnover of cycling clothes, youth bicycles and other equipment has increased significantly. The combination of self-driving and cycling provides more exploration space for cycling enthusiasts.
In Kunming, Yunnan, it’s just the right time to enjoy spring riding around Dianchi Lake.
Wearing quick-drying clothes, safety helmets, riding glasses and shoes locks, with the blessing of these professional equipment, riding around Yunnan for more than 100 kilometers, for this group of professional cycling enthusiasts, only needs 3-mdash; Four hours.
As a fitness and sightseeing activity, the cycling route is not limited to the periphery of the city, and the "4+2" travel mode of combining four-wheeled cars with two-wheeled bicycles is becoming popular.
The rise of folding bicycles has also allowed more people to join the lightweight cycling team. Upgrading the transmission system and braking system can also greatly improve the riding performance experience.
Internet sales platform data show that since March, the turnover of cycling clothes has increased by 160% year-on-year, and the turnover of youth bicycles has increased by 260% year-on-year.
The consumption of traditional business district is booming, and the new experience of characteristic blocks
During the Qingming holiday, a large number of tourists were welcomed in business circles all over the country, and consumption continued to heat up. According to Shanghai Tourism Big Data Monitoring, during the Qingming holiday, Shanghai received a total of 6.641 million tourists, and the total amount of all-factor tourism consumption transactions including food, accommodation, transportation, travel, shopping and entertainment in Shanghai was 10.68 billion yuan.
In the past two days, the traditional business districts such as Nanjing Road and Yuyuan Garden in Shanghai have ushered in the peak of passenger flow, and the "time-honored" restaurants are especially favored by tourists and consumers. The sales of a key shopping mall in Nanjing Road exceeded 17.2 million yuan in the first two days of the holiday, and the single-day passenger flow increased by about 74% compared with the holiday period in 2023.
In addition to popular scenic spots and traditional business districts, many characteristic blocks in Shanghai have launched special activities around different themes. In Daxue Road, Yangpu District, Shanghai, an art installation exhibition combining oil painting and floral art was created with the background of art painting and flower market. At the same time, the introduction of flower green plants, artistic originality, lifestyle and other formats added new experiences to tourists.
Night Changsha fire "out of the circle" accounts for 70% of night consumption
As night falls, the lights are on, and the May 1 business district in Tianxin District of Changsha City is full of excitement. In the "huang xing road pedestrian street" in the May 1 business district, tourists can not only shop, but also taste Changsha specialty snacks such as crayfish, stinky tofu and fried sausages.
Two days before the Qingming holiday, the cumulative passenger flow in the Wuyi business circle in Changsha, Hunan Province exceeded 1.9 million, of which night consumption accounted for about 70% of the total consumption throughout the day.
Car rental consumption is favored, and orders for Qingming holiday have increased greatly.
When traveling during holidays, many people choose to fly and take the high-speed train to their destinations, and then play in the local area by renting a car and driving by car. This relaxed and convenient way of traveling is more and more favored by consumers.
Around Nanjing Lukou Airport, Nanjing South Railway Station and other places, the daily rent of the cheapest model is about 100 yuan. It is very common for passengers to rent a car and travel by car immediately after leaving the airport and high-speed railway station.
In the underground parking lot of Nanjing Railway Station, many passengers got off the train and went to the car rental station to pick up their cars. According to the staff, after the customer places an order on the mobile phone through a small program, they will prepare all the handover procedures of the vehicle in advance. After the guests arrive, they can check the vehicle information in person and drive away.