See how Yuanyuan Zheng, founder of pedicure brand, can solve the pain points of chain industry.

At present, the outstanding problem in the development of chain industry is that it is not locked. The existing stores of enterprises seem to be in step, but in fact they are fighting independently, and there is no strategic overall view and the ability to build core resources.

However, in the humble pedicure service chain track, an industry brand, Yuanyuan Zheng Pedicure, rose quietly, and its founder Yuanyuan Zheng even shouted the strategic slogan of "50,000 shops in the world". Is it too ambitious or full of confidence?

At present, there are more than 7,513 pedicure houses in Yuanyuan Zheng, with more than 60,000 employees. Offline visits show that the density of pedicure shops in Yuanyuan Zheng is also surprising. On September 9th, Yuanyuan Zheng unveiled his successful business model in the keynote speech "Activating the Team to Be the First" at the 7th Entrepreneur Principal’s Festival sponsored by Action Education.

First, the business model of chain stores

According to public information, Yuanyuan Zheng pedicure has successfully built a chain store business model, which is divided into three steps. The first step is to form a single store profit model to solve the problems of customers attracting "staying", corporate profits and lifelong customers, and realize 0-1;

The second step is to copy the business model. The essence of the chain is to copy, and the core of solving the problem of not locking is that the standard can be copied. Yuanyuan Zheng has built a three-pronged standardized operation system of "profit distribution+target assessment+promotion and growth" to encourage employees to grow successfully and realize enterprise 1-100;

The third step is personnel training and organizational fission. Yuanyuan Zheng adopts a three-thirds management system to activate organizational efficiency, and has set up more than ten subsidiaries, such as Hiking Technology and Jiejian Technology, to serve Yuanyuan, realize the closed loop of the whole industrial chain and complete the fission of 100-10000.

Second, the chain empowerment business model

The business model changes and upgrades with the development strategy of enterprises, and the chain store business model is the previous stage of the development of Yuanyuan Zheng business model. Yuanyuan Zheng’s ultimate goal is to realize the closed loop of 100 chain industries. To this end, he upgraded the model and innovatively created a chain-empowered business model, with dream activation, strategic guidance and mission struggle as the core support.

Based on the mission of struggling for the ecological closed-loop of service chain, Yuanyuan Zheng incubates industrial workers, store management talents and chain management talents in batches on the basis of the original business model and operation system, and provides lifelong services by accurately targeting customers with big data. At the same time, through capital operation, it empowers the ecological closed-loop, creates the first closed-loop of chain industries, and then replicates the closed-loop standards to realize 100 closed-loops of chain industries, helping the healthy development of the industry.

A healthy business model is standardized, highly efficient and reproducible, and has barriers, which can bring sustainable profitability to enterprises. Yuanyuan Zheng, with his unique business thinking, found opportunities in the market, helped enterprises to expand rapidly and improve brand awareness, and at the same time solved the industry pain point of chain enterprises without locking, which provided a reference for the closed-loop development of chain enterprises.