How many short videos are used to explain drainage with ＂dog blood＂
□ Our reporter Han Dandong
□ Intern Guan Chuyu of this newspaper
"This fool married a paper man as his wife, and entered the bridal chamber with the paper man that night, but I didn’t expect that the paper man was pregnant in one night, and his father was so angry that he would throw away the paper man when he saw that the paper man became his daughter-in-law, but his stupid son refused to live or die … …” This is a blogger on a short video platform explaining the newly released movie "The Return of the Paper Man".
The reporter of "Rule of Law Daily" found that this short video was praised as high as 12,000 times, but many netizens in the comment area said that "bloggers edited it indiscriminately" and "I have seen this movie, but the story is not like this". The reporter then watched the film and found that the character "fool" chen guosheng and the papermaker Liu San were friends, not the "father-son relationship" as the blogger called it, and there was no plot that the paper man was pregnant.
According to public information, The Return of the Paper Man is a folk suspense film released at the beginning of this year. After the film was released, there were related commentary videos on several short video platforms, some of which were ignored by bloggers, and some of the plots were selected for a second "creation".
Similar short videos of film and television commentary can be seen everywhere on various platforms. The reporter recently found that many film and television commentaries distorted the original plot, and some "popular science" short videos spread pseudoscience and promoted health care products, which were called "serious nonsense" by netizens.
What are the legal risks of film and television commentary bloggers distorting the original plot? How to control the proliferation of short videos that spread pseudoscience?
The second creation tampered with the plot.
Serious nonsense
Ms. Lin from Yangjiang, Guangdong Province is keen on watching suspense films and horror films. Not long ago, she brushed a short video commentary of a horror film on a short video platform, so she downloaded the full version with great interest and found that the film was completely different from the commentary.
"This film is not a horror film at all, but actually a warm film. In the movie, the hero has a dream, and the commentary intercepts this clip, and it is accompanied by horrible sound effects and randomly associated words, which becomes the commentary of the whole movie. " Ms. Lin said quite angrily.
The reporter noticed that this kind of short video bloggers usually select more violent, horrible, ambiguous and other fragments in the film and television drama for secondary processing and "creation", and some "creation" is irrelevant to the plot of the original film and television drama, which is incredible.
"The girl just dropped a grain of rice while eating, so she was slapped in the face by her stepmother and forced to eat the dirty rice. The furious woman slapped the girl again and directly beat the 10-year-old girl into intracranial hemorrhage. The girl ran away in the middle of the night and was soon targeted by traffickers … …” A short video platform blogger explained the film and television drama "Sten".
Compared with the original story, the reporter found that the mother in the play is not the girl’s stepmother, but the foster mother. There is no plot of "beating intracranial hemorrhage" in the play, and the hero appearing in the subsequent clips is not a trafficker.
When a netizen commented that "if I hadn’t seen Sten, I almost believed that the man was a trafficker", the blogger replied with an expression pack with a funny smile.
"The Right Way to Open Life" is a realistic life drama. For one of the scenes, a blogger of a short video platform, @ 京京京京京京京京京京, explained: "My sister-in-law was sleeping in the car without underwear, and my brother-in-law couldn’t &hellip reaching out. Unexpectedly, my sister-in-law suddenly woke up and looked at her brother-in-law with satisfaction. …”
The reporter found that this bridge is a scene after the reunion of the hero and heroine in the play. The relationship between them is not the relationship between brother-in-law and sister-in-law, but the relationship between their predecessors. The heroine is dressed properly, and the hero just wants to close the window. A very normal plot, which has been embellished into an immoral plot.
Some netizens commented that the blogger changed the identities of the hero and heroine to brother-in-law and sister-in-law, "without underwear", "unable to hold back" and "affectionate" … … Every word in the commentary seems to be deliberately designed, and it is serious and nonsense, using this "dog blood" explanation to attract traffic.
It is worth noting that the blogger did not put the name of the original work in the short video when he re-created the film and television drama. The reporter logged into a number of short video platforms to browse a number of film and television dramas and found that this problem is more common.
Seemingly popular medical knowledge
In fact, it is to promote health care products.
The reporter’s investigation found that in some so-called popular science short videos, there is also a serious nonsense phenomenon, misleading netizens.
Searching for the content of "protecting the liver" on a social platform, I jumped out of a bunch of short videos of popular science. The contents of some short videos of popular science were not consistent with the reporter’s cognition. I finally found out that I was selling health care products.
For example, a short video with the most broadcast volume under the topic of "protecting the liver" is titled "How can there be a small belly when you are not fat?" Breath, bad breath, still puffing? Maybe there’s a red light somewhere on your body! ",the number of plays is as high as 13.059 million times, the number of likes and collections has broken 100,000 times, but there are only 180 comments.
"It doesn’t look fat, but it has a small belly, which is a sign of a bad liver. The doctor advised me to stay up late and drink less, and at the same time, I can eat some liver-protecting products to nourish my liver and consolidate it. The doctor also kindly told me how to find a reliable liver nourishing product … …” Then the blogger began to share how good the liver protection tablets he recommended were, and put the product link at the top of the comment area.
In the comment area, some netizens echoed "All in China, I feel that I will have fatty liver after reading it, and I am afraid … …” "No wonder I haven’t been able to sleep recently. It turned out to be related to my poor liver."
The reporter opened the blogger’s homepage and found that there are many similar short videos, all of which are "popular science" before recommending products.
There are countless similar "popular science" bloggers, which are full of short video platforms. For example, the reporter searched for the theme of "nourishing the stomach" on a short video platform, and the video with the highest broadcast volume also had the situation of first passing "popular science" and then bringing goods, and a "doctor friend" also appeared in the video.
This article is called "Beware of the Yang of Pyloris! Look at those who have breath, are prone to constipation and often have indigestion! The short video, with the label of "popular science", has been played as many as 12.817 million times.
"Helicobacter pylori is a primary carcinogen, and one in every two people will be infected on average. If you have the same breath, frequent burps, constipation, flatulence, heartburn, or indigestion as I do, you are probably caught. If left unchecked, it may lead to gastric ulcer and gastric cancer … …” The blogger said in his "Popular Science" video.
The blogger also showed his chat records with "doctor friends" in the video, and then introduced a probiotic health care product for nourishing the stomach in the video.
For this kind of short video, a doctor from a 3A hospital in Tianjin told the reporter that the diagnosis of some diseases requires patients to go to the hospital for routine examination, and what medicine and dosage to use in the follow-up treatment vary according to different individuals. The content of this kind of short video "Popular Science" has no scientific basis, and the recommended health care products cannot replace medicines.
A popular science blogger on the social platform "@ Wenyu eats Ham today" once criticized this kind of "pseudo-healthy popular science video": "If you want popular science, you should be serious about it. If you want to bring goods, you must make popular science unlike popular science. What is your intention?"
In addition, there are some "Shi Shuo" short videos that are also "serious nonsense". Especially in the "unpopular" dynasties of Wei, Jin, Southern and Northern Dynasties and Five Dynasties and Ten Kingdoms, the proportion of "historical theory" was exaggerated and even nonsense.
The platform shall formulate corresponding specifications.
Build a database to compare and filter.
How to manage these short videos that mislead netizens?
Feng Xiaoqing, a professor at China University of Political Science and Law and vice-president of the China Intellectual Property Law Research Association, said that short videos of film and television commentary such as "watching a film and television drama in three minutes" usually infringe the copyright of the film and television drama. If a blogger distorts or tampers with the original plot during the second creation, which causes the reputation of the original work to be derogated, it is suspected of infringing the right of integrity of the obligee’s work.
"Of course, in some cases, the use of a work can be done without the permission of the copyright owner and without paying remuneration to him. Article 24 of the Copyright Law explains these licenses, but it should indicate the author’s name, the name of the work, etc., and it must not affect the normal use of the work, nor must it reasonably harm the legitimate rights and interests of the copyright owner. " Feng Xiaoqing said that if the work of the copyright owner is adapted, permission should be obtained.
Feng Xiaoqing believes that a multi-pronged approach is needed to control the film and television commentary that falsifies the original plot. The most important thing is that the obligee reports the infringing short video to the platform in time and asks the other party to delete the infringing video. Civil code, copyright law and e-commerce law all have relevant provisions.
"The relevant platform should establish a genuine database, automatically filter and find infringing videos through the comparison of genuine databases, and solve legal problems through technical means." Feng Xiaoqing said that it is also possible to promote large-scale rectification of the platform through administrative law enforcement to create a good atmosphere of respecting intellectual property rights. In addition, it is necessary to popularize the basic knowledge of copyright and raise everyone’s awareness of respecting copyright.
Zhao Zhanling, a lawyer of Beijing Yunjia Law Firm, thinks that short videos of pseudo-popular science will spread incorrect knowledge to the public and mislead the public. According to the relevant provisions of the Network Security Law and the Measures for the Administration of Internet Information Services, the premise of using short video to popularize science is that you can’t publish the contents prohibited by laws and regulations, otherwise the short video platform can be handled in accordance with relevant regulations.
"For pseudo-popular short videos that do not violate the law, on the one hand, the public needs to enhance their identification ability and not blindly listen to blind letters; On the other hand, the short video platform can formulate corresponding specifications, effectively manage from the perspective of the platform, and purify the network environment. " Zhao Zhanling said.