14 movies are ready to go, and the Spring Festival file is getting more and more blocked every year.

More than half of the process of the Lunar New Year is over, and the 2022 Spring Festival file is ready to go. As the first of the three golden files, the Spring Festival file is getting more and more blocked every year. According to the data of Lighthouse Professional Edition, up to now, there are 14 movies, and there is no sequel to this explosion movie. The genre is almost the same as comedy, plot, family animation and other "old three". At present, it is the time when the marketing of the Spring Festival films is launched, and materials are being laid to warm up the market. However, the reporter found that several of these 14 films have been "silent" for a long time, bringing some variables to the Spring Festival films.

Yangzi Evening News/Zi Niu Journalist Kong Xiaoping

Intern Bian Shulei

No explosive sequel, recklessly content, theme and lineup.

According to the data of "Want to See" in the professional edition of Lighthouse, the pre-screening attention of the Spring Festival in 2022 can be roughly divided into three echelons, among which the three films "Super Family", "Miracle" and "Four Seas" have the highest attention, forming the first echelon. At present, the data of "Want to See" ranges from 140,000 to 220,000, and the amount of attention is high. Shen Teng is the Super Family.

There is no explosive sequel like Tang Detective 3 and Catch the Demon 2 in the Spring Festival of 2022, so the pre-marketing of each film is about the "hard power" of content, theme and main lineup. From this point of view, The Super Family, Miracle and Four Seas have their own advantages.

The animated family movies occupy half of the country, and the theatrical versions of the four IP’s "Little Tiger Dun Hero", "Cherry Maruko", "Bears Appear" and "Pleasant Goat and Big Big Big Wolf" will compete together.

Poster of "Little Tiger Pier Hero"

In addition, there are many small and medium-sized movies on the list of Spring Festival files, such as Little Tiger Pier Hero and Play Like Life. It is not uncommon for a small piece to break into the golden file in the past, but the ending is different. It will be clear at that time whether they are the atmosphere group of the big schedule or the strength group.

Happy New Year’s Eve, two twist films "rolled up"

The Fantasy Comedy Movie "Super Family" starring Allen and Shen Teng is a Mahua FunAge film directed by director Song Yang again after "Shameful Iron Fist". This film tells the story of Zheng Qian (Allen) who ran away from home many years ago and went back to his hometown Kasic to attend his grandfather’s funeral, but witnessed the family triggering super powers. At the same time, Zheng Qian was robbed of his own APP by the evil mayor, Qiqikov (Shen Teng). Zheng Qian was forced to unite with his super-powerful family to resist begging.

It is worth mentioning that Shen Teng continued his "indissoluble bond with Russia" this time, from the variety show showing Russian, to pretending to study in Russia in the movie "My hometown and I" and "Liang Ma", and this time he really came to Russia to shoot, which made the audience very curious about "exotic Shen Teng". "Super Family" has added a new setting of "super power" to Mahua FunAge-style comedy, and it is expected to become a dark horse player in the Spring Festival.

It is reported that the film "Super Family" is the most expensive and difficult film in the history of Mahua FunAge, and it can be said to be "unprecedented" in shooting cycle and scale. Director Song Yang led the crew to cross-border shooting and travel to six places, with Russian shooting accounting for nearly 50% and over 1,700 special effects shots. This is an all-round upgrade of Mahua FunAge’s film production industry, with Starlight Glimmer behind the scenes. The film assembled Zhang Ying, the photography director of Sheep Without A Shepherd’s Ignorance, production designer Meiqing Huang, the action director of detective chinatown series, and Jiang Yan, the visual effects director, who had participated in many Hollywood special effects blockbusters such as Ant Man, Black Panther’s Hunger Games.

Another Mahua FunAge film, The Killer Is Not Too Cold, is produced by Yan Fei and Peng Damo, directed and written by Xing Wenxiong. This film tells the story of an actor who accidentally hits a real killer.

Miracle is a story with the most special temperament and the pursuit of happiness by ordinary people.

Different from the hustle and bustle in Mahua FunAge, the key words of Miracle are: Muye Wen, Jackson Yee, Shenzhen’s pioneering work, and sense of the times, all of which make this film have a different temperament from other films in the Spring Festival.

In Shenzhen, a city full of dreams and unlimited opportunities, Miracle, a story about ordinary people’s pursuit of happiness, contains great universal emotional power behind it. After Dying to Survive, director Muye Wen finally brought a realistic film. Muye Wen said that Dying to Survive is a hero at a relative social level, and Miracle is an individual hero in this era. "About affection and love, it is for his family and the people he cares about." "Miracle" will continue the universal resonance in Muye Wen’s works and show the most touching and sincere things in ordinary people’s stories. Under the original intention of this creation, "Miracle" is no longer a distant and great concept, but it means everyone’s extraordinary actions in the face of life.

The leading actor is Jackson Yee, a new generation acting school. In the past two years, Jackson Yee’s acting skills have made great progress and won many awards. A Little Red Flower, Better Days and The Battle at Lake Changjin are masterpieces of word-of-mouth and box office in Qi Fei. Since The Battle at Lake Changjin, many netizens have said that Jackson Yee may be one "Miracle" away from the first "Billion Actor" after 00.

During the Spring Festival of World War III, Han Han came back with Four Seas.

"Four Seas" is Han Han’s fourth film, and this is his third sprint for the Spring Festival. His first film "Never Will See You Later" won 629 million box office in the summer of 2014, which was the tenth in the box office list and the fifth in domestic films. The second film "Riding the Wind and Breaking the Waves" earned 1.046 billion box office in the Spring Festival of 2017; In 2019, I took "Flying Life" to fight the Spring Festival again, and in the attack of The Wandering Earth and "Crazy Alien", I gained 1.728 billion box office.

It is reported that "Four Seas" tells the story that Wu Renyao (Haoran Liu), a teenager who is good at motorcycle stunts, meets his father Wu Renteng (Shen Teng) who he hasn’t seen for many years again. At this time, the girl Huansong (Liu Haocun) and her brother’s motorcade accidentally break into their lives, and they will eventually become famous all over the world or become a home all over the world. Through the first three works, Han Han not only won the double authentication of market and word of mouth, but also left a deep impression on the audience with his unique "Korean humor" and distinctive work style.

The Year of the Tiger came, and the short video "online celebrity" and "Little Tiger Pier Hero" airborne.

Family fun animated film is a must-have dish on the menu of the Spring Festival. There are as many as four or five cartoons in the Spring Festival in 2022. In addition to the familiar faces "Bears", "Pleasant Goat and Big Big Big Wolf", there is finally fresh blood. On December 21, the national wind animated film "Little Tiger Pier Hero" was officially announced to be in the Spring Festival file, which is commendable.

In December 2018, the image of a tiger-headed tiger pier appeared on the short video platform, which was quickly loved by a large number of children and young audiences. Today, this cute tiger child has become a highly regarded original national IP.

On the occasion of the arrival of the Year of the Tiger, Xiao Hudun in the story ushered in his first "animal year", and his wonderful story will be presented in the form of a movie for the first time. "The Great Hero of Xiaohudun" tells the adventure story of Xiaohudun chasing the dream of the escort in his heart. Not only does it focus on Hu Dun’s dream of becoming a hero, but a series of curious background stories such as his life experience and family will also be unfolded one by one, and his characters will be more full. The organic integration of family ties, Chinese New Year and dreams makes the film have the atmosphere of family fun in the Spring Festival.

Say one more word

Many "lost voices" movies may face variables.

Counting the 14 films of the Spring Festival at present, many of them have similar phenomenon characteristics, for example, the booking time is "not the earliest but earlier", and the booking time of Cherry Maruko: Fantasy Notes, Jurassic Paradise and Play Like Life is January 29, July 19 and September 14 this year respectively. Announced to enter the Spring Festival file early, and brushed a wave of presence and attention for the film in advance. Even if the file was temporarily withdrawn, the free heat was also felt. In addition, several films have not been updated recently, such as Cherry Maruko: Fantasy Notes, tangdao, Jurassic Paradise, etc. Even Zhang Yimou’s Sniper did not release the preview and other materials after the announcement of the file on November 22, and Breaking Through Guanwei did not update it after October.

I still remember that in the Spring Festival of 2019, there were at most 13 films scheduled, and only 8 films were released on time when they were officially released, among which Happy Events in Rivers and Lakes, Animals Attack, Days Never Fall Hotel and so on were silently withdrawn.

At present, there are still 40 days before the opening of the Spring Festival in 2022. The layout of the Spring Festival file can’t be said to be a foregone conclusion, and many "voice-lost" films may face the variables of staying or staying.