Passat family is still the number one brand, selling 24,000 vehicles in October.

In the passenger car market, the penetration rate of new energy is as high as 53.3% or more, and the oil and electricity sides have formed a pattern of two worlds, which is equally divided. On the other hand, SAIC Volkswagen is "both hands are not relaxed and both hands are very strong", which has shown an upward trend for four consecutive months.

According to the data of the Association, the sales volume of SAIC-Volkswagen reached 120,000 vehicles in October, up by 7.9% year-on-year, and the cumulative sales volume from January to October reached 926,000 vehicles, keeping an upward trend.

After detailed analysis, the sales volume of SAIC Volkswagen’s new energy vehicles in October was close to 16,000. Among them, the ID family sold 14,286 vehicles in a single month, and the cumulative sales volume from January to October this year has exceeded 100,000 vehicles. What is particularly striking is that the monthly sales volume of the ID.3 model has steadily exceeded 10,000, making it a star-rated explosion model in the pure electric market.

In terms of oil vehicles, the family sold nearly 14,000 units in October, up 72.8% year-on-year, and continued to consolidate its leading position in the compact SUV market. The family’s sales in October hit a new high this year, reaching 24,000 vehicles, up 37% year-on-year, explaining the top brand of mid-to high-end cars with hard power. The family sold 32,000 vehicles in October, which is still the existence of the TOP level.

The layout is intelligent, and SAIC Volkswagen is far earlier than expected.

Looking back at the market layout of SAIC-Volkswagen in recent two years, it is found that "oil and electricity advance together" and "oil and electricity are wise together" are its market strategies in a special period. But in fact, SAIC Volkswagen has already begun to electrify the layout at an earlier time. In 2018, SAIC Volkswagen opened a factory for MEB platform models. In order to welcome the arrival of ID. family, SAIC Volkswagen Anting No.1 Automobile Factory has been transformed into MEB factory in 2020. The brand-new MEB factory and advanced MEB platform provide the development cornerstone for the subsequent take-off of the ID. family.

In the era of intelligent electricity, electrification is only the body, and intelligence is the soul. As early as 2018, SAIC Volkswagen has cooperated with DJI Automotive and won the cooperation project of IQ. Pilot Intelligent Driving System. Among them, what is not well known to the outside world is that SAIC Volkswagen is actually the "Bole" in DJI. To a certain extent, it was at the beginning that SAIC-Volkswagen chose DJI Vehicle among a number of solution providers, which enabled the latter to start in the field of intelligent driving. It can be said that without the choice of SAIC-Volkswagen, there would be no DJI Vehicle now.

The ID. family adopted the DJI car IQ. Pilot intelligent driving system for the first time, realizing L2+ intelligent driving ability, automatically adjusting the following distance in congested sections, and adaptively adjusting the speed even when cornering, bringing a comfortable driving experience; Pro version of lane keeping system can also identify all kinds of lane lines through binocular cameras, and simulate real driving habits to a greater extent; Intelligent shifting lever makes users not afraid of traffic, and it is easier to change lanes; Intelligent congestion response and intelligent obstacle avoidance function help users to easily cope with more complicated road conditions and make driving easier. The parking housekeeper also added RPA remote parking, which was carried by SAIC Volkswagen for the first time, and established Bluetooth connection with the vehicle through the mobile phone. Users can park or park the vehicle remotely, which is suitable for narrow or sharp parking situations.

At the same time, SAIC-Volkswagen has also developed a voice interactive system with Iflytek. The ID.S 5.0 in-vehicle system supports voice cloning function, V Mate intelligent assistant, 8 intelligent scene modes and rich ecological applications. From high-level intelligent driving to intelligent cockpit, SAIC Volkswagen empowers the intelligent strength of the first echelon of the ID family through strong alliance. Coupled with the super-class electrification technology of MEB platform, as well as the sincere price and the appeal of Volkswagen brand, it is difficult for ID. family to think about it.

In the new energy era, fuel vehicles are still worth investing heavily.

What’s more commendable is that SAIC-Volkswagen not only shifted its intelligent technology to fuel vehicles, but also upgraded its user experience. In fact, a consensus has been reached within SAIC Volkswagen for a long time. If we are not willing to spend a lot of money to intelligentize fuel vehicles, the space for development will become smaller and smaller. Therefore, in the field of fuel, SAIC Volkswagen has carried out a thorough intelligent innovation.

This is particularly evident in the new Passat PRO. The intelligent cockpit integrates "15-inch intelligent 2K suspended large screen +11.6-inch passenger entertainment screen +10.3-inch all-digital LCD instrument", w-HUD head-up display system and AR real-life navigation, and then realizes multi-screen interaction through the ID.S 5.0 intelligent cockpit system. The hardware base of the cockpit is also generously equipped with Qualcomm Snapdragon 8155 chip, and provides 12G storage space +128G storage space. With massive APP applications, users can watch movies and play games in the car, and the intelligent experience is comparable to that of the new power models.

The highly acclaimed IQ. Pilot intelligent driving system is not absent, and the new Passat PRO can realize L2++ driver assistance function in the full speed range of 0-130 km/h.. Among them, the advanced adaptive cruise system supports automatic car-following driving for up to 360 seconds; The lane keeping system realizes the accurate identification of lane lines through binocular cameras. When the speed is higher than 30km/h, the intelligent shift lever can start the intelligent man-machine co-driving strategy and support the use of the whole scene; There are also intelligent congestion response and intelligent obstacle avoidance functions, which can accurately identify road conditions by calling radar and camera, effectively ensuring driving safety.

For oil trucks, intelligence is an interesting soul, and the quality of powertrain and whole vehicle is the foundation of settling down. As a generation of fuel giants that dominate the China auto market, SAIC Volkswagen naturally plays an important role. Even though all domestic joint venture car companies have stopped the development of fuel vehicle powertrain, SAIC Volkswagen still imported 1.5T EVO II engine with huge sum of money, and applied it to the main sales models. No matter the entry-level LaVida, Tuyue, Pro and other main sales models are equipped with the latest 1.5T EVO II engine, which significantly reduces fuel consumption while improving power. For example, the fuel consumption of the WLTC of Tuyue Xinrui is only 5.7L, which is comparable to that of mainstream electric hybrid vehicles. Recently, this engine also won the honor of "Top Ten Engines and Hybrid Systems".

In the era of new energy vehicles, another major reason for users to buy fuel vehicles is the quality of the whole vehicle. SAIC Volkswagen, which has always attached importance to the needs of users, has covered the lifetime warranty of powertrain to all fuel vehicles of its Volkswagen brand and Skoda brand, so that consumers can see full sincerity. In the invisible place, SAIC Volkswagen did not cut corners because of the price war. For example, in terms of anti-rust and anti-corrosion of the whole vehicle, domestic new energy vehicles will be rusty after a few years of use, and the chassis can’t bear to look straight. Even on an entry-level SUV model like Tuyue Xinrui, SAIC Volkswagen has used double-sided galvanized steel plates, vehicle electrophoresis, cavity wax injection and complete coating to realize anti-corrosion and anti-rust in the whole life cycle of the vehicle.

With the insistence on German quality and the assurance of customer demand, LaVida, L, Passat and L all won the first place in customer satisfaction in their respective market segments in the CACSI evaluation of fuel vehicle customer satisfaction in 2024, and won the crown in the after-sales service satisfaction ranking of joint venture brands. The six champions fully proved their unremitting efforts and outstanding achievements in quality control and service improvement.

To tell the truth, the development concept of SAIC Volkswagen is actually not profound. It takes intelligence as the core strength and quality as the guarantee, realizing the double harvest of oil and electricity. What is really difficult is to integrate knowledge and practice, and implement enterprise development planning and brand values in every action. Obviously, the most determined SAIC Volkswagen has done this. With the arrival of Passat PRO, Volkswagen ID, family smart models and other models in the second half of the year, SAIC-Volkswagen is very likely to achieve a complete victory and turn over in 2024.