Daily news digital newspaper platform

　　Recently, a game called "cigarette card" has become popular, and this toy made of cigarette box cover has almost become the hot flow of some short video platforms. So how did "cigarette cards" become toys? Can "cigarette cards" be sold? Will it have a bad influence on children? With these questions, the reporter conducted an investigation.

　　"cigarette card" spreads and sells the hardest hit areas.

　　Mostly short video platforms.

　　First of all, the reporter’s understanding of the "cigarette card" is in a short video in Tik Tok. A child rummages around the ground with a plastic bag, and the dialogue expresses that he is looking for a cigarette case on the ground. Then the boy skillfully tears open the cigarette case and folds the lid to make a "cigarette card". For how to use this game prop made of cigarette cases, a large number of video covers featuring children will appear immediately after entering "cigarette card" on the vibrato platform. The introduction of "smoke card" in different videos is also varied. The most conventional way of playing is to put the cigarette card on the ground and take turns to shoot it. Whoever can flip the other person’s cigarette card will win the other person’s cigarette card, and the more expensive the cigarette, the more advanced the cigarette card.

　　The reporter found that in some short video platforms, there are also many self-media bloggers who shoot "smoke cards" to make videos, with thousands of praises. After searching for "cigarette cards" on Tik Tok, a large number of videos involving "cigarette cards" will appear, and most of the protagonists on the front pages of these videos are children. The number of likes of these "Smoke Card" videos featuring children even reached more than 100,000, among which a Tik Tok author with more than 1.5 million fans liked a video of "Smoke Card" up to 130,000. Another Tik Tok author’s video content is to encourage children to play with "cigarette cards", and specially bought cigarettes to make "cigarette cards" for children, with the caption "I feel very proud to collect so many cigarette cards in front of children at once".

　　The reporter found that some publishers of these videos about "cigarette cards" hung up a link to sell "cigarette cards" in the lower right corner of the video. When you click in, you will find that it is actually a shop selling "cigarette cards", and the price ranges from 3 yuan to tens of yuan. Some merchants have marked slogans such as "First-hand goods, see who has more than me" and "There is a high probability of exploding rare cards, and my mother no longer has to worry about me going out to pick up cigarette cases".

　　The reporter also noticed that the "cigarette card" was not only on the short video platform, but also on the e-commerce platform. After searching for "cigarette cards" on a shopping platform, it is found that there are many buyers of some goods called "out of print", "rare" and "cigarette cards", and the store with the highest sales volume on the homepage shows that "20,000+"has been sold. Searching for the same keyword on another shopping platform will show the goods that have been "spelled 1 million+pieces". On the Internet, the price of a "cigarette card" generally ranges from 10 cents to 50 cents, and some "rare models" are more expensive. Among them, the price of a card book containing 200 rare and non-repetitive cards is as high as 399 yuan. Most brands emphasize that they are "real cigarette cases, no printing" in a conspicuous position on the page, and most buyers’ comments are "children like them very much". However, the reporter also noticed that some buyers mentioned some problems in their comments, such as "cigarette cards", "some dirty, garbage recycling at first glance" and "obvious smoke smell".

　　Wholesalers push hard.

　　Stationery shopkeepers resolutely resist.

　　In addition to these "cigarette cards" sold online, are there any "cigarette cards" sold in places where children can buy them in life? The reporter visited stationery stores near different primary schools such as Heping District, Nankai District and Hexi District, and found no cigarette cards for sale. During the interview, the female shopkeeper of the stationery store next to Pingshan Road Primary School in Hexi District told the reporter, "There are’ cigarette cards’ in the wholesalers, and they also told us that’ cigarette cards’ are particularly popular now, and they will definitely sell well. However, considering that everything related to cigarettes is not good, there are many children who come to buy things here, and we have to check for our parents and not sell everything. We think that thing is unsanitary, and the cigarette case is used to hold cigarettes, and it is all used up by others. How dirty it is. "

　　Regarding the possible harm caused by the "cigarette card", will the "cigarette card" make children bury the possibility of smoking? A male shopkeeper who runs a stationery store near the Water Park Primary School in Nankai District said, "I will never sell that thing in my shop." He said that he smokes, and he has given up smoking many times without success. He absolutely does not allow his children to smoke. In his view, "cigarette cards" are being sold all over the internet, which means that some people are cultivating potential consumers, all know that smoking is harmful to health, and it is "too hateful" to seduce children to play with "cigarette cards".

　　Bad Push of Short Video

　　Parents feel that the hidden danger is huge.

　　What is the impression of "cigarette card" among parents and children? The reporter interviewed the parents of Xikang Road Primary School in Heping District after school hours and talked about the "cigarette card". A parent who was picking up the child told the reporter that he knew that there was such a toy as "cigarette card" from his son, and his son also asked his father for a cigarette case to do it himself. He said, "When my son was in the fourth grade, I suddenly felt something was wrong when he asked for a cigarette case that day, so I asked him carefully. My son showed me a short video on his mobile phone showing you how to fold a cigarette case, so I didn’t let him see it at that time, telling him that cigarettes contain nicotine, which will make people sick." The parent said frankly, "Many popular games are now played in Tik Tok, and some should not be played for children at all. I now forbid our children to watch Tik Tok."

　　This parent’s statement resonated with many parents. A parent with a girl at home showed reporters the short video records that his children had browsed on his mobile phone, including the push of "cigarette cards". This parent feels that some short video platforms now start to push regardless of good or evil after collecting personal big data, and the "smoke card" is also on fire. He said: "Because the children in primary school are still young, the possible negative effects on cigarette cards while playing games cannot be distinguished and resisted, so schools and parents should intervene in time once they find out."

　　The sale of "cigarette cards" is suspected of being illegal.

　　There is a ban on the education department.

　　The reporter learned by inquiring about the relevant legal provisions that according to the relevant provisions of the Regulations on the Implementation of the Tobacco Monopoly Law of People’s Republic of China (PRC), the trademarks cut off from discarded cigarette cases, that is, the items called "cigarette cards" by children, are not allowed to be sold by merchants in any way. At the same time, the tobacco monopoly law clearly stipulates that the trademark logo of tobacco products must be printed by enterprises designated by the provincial administrative department for industry and commerce, and non-designated enterprises may not print the trademark logo of tobacco products. The Law on the Protection of Minors also stipulates that there should be no sales outlets for cigarettes, alcohol and lottery tickets around schools and kindergartens, and it is forbidden to sell cigarettes, alcohol and lottery tickets to minors or pay lottery prizes.

　　According to media reports, at the end of March this year, law enforcement officers of Haikou City Supervision Bureau of Hainan Province conducted special inspections on the sales of "cigarette cards" in stationery stores and toy stores around schools in their jurisdiction. On April 7th, the Education Bureau of Sanya City, Hainan Province issued "Important Tips for Preventing Students from Addicting to" Cigarette Card "Games", which made it clear that "Cigarette Card" comes from discarded cigarette cases, and collecting it around and carrying it with you may endanger students’ physical and mental health; In addition, students may enlighten their gambling consciousness in the game and have interest and curiosity about smoking. Parents are requested to cooperate with the school to prohibit "cigarette cards" from entering the campus. Once the school finds that students bring "cigarette cards" into the school or find that students are playing "cigarette cards" on campus, it can immediately stop and confiscate the "cigarette cards" on the spot, and at the same time conduct oral education and give feedback to parents. Xinbao reporter Jie Jing The picture is a screenshot of Tik Tok